Supplier Videos & Duplicate Content
-
Hi,
We have some supplier videos the product management want to include on these product pages.
I am wondering how detrimental this is for SEO & the best way to approach this.
Do we simply embed the supplier YouTube videos, or do we upload them to our YouTube - referencing the original content & then embed our YouTube videos?
Thank you!
-
Hi Becky
It all comes down to intent. Whether you want to attract visitors to your page or your Youtube channel.
There is no direct SEO benefit by having a Youtube video on your page, you are essentially adding an outbound link even if it's nofollow - however it does provide really valuable information for the user. If cost is an issue and you feel you have no alternative then I would use a Youtube video.
The other benefit is that the video will be seen on that platform, the second biggest search network, and people searching for that product may click a link back to you. So if you are going to add videos to YouTube then make sure they are fully optimised.
Fill in the description fully with the a link back to your product page in the first line (It won't help with SEO as they are nofollowed - but it may result in people following the link back to your site)
Fully brand the video to heighten your own company's brand awareness - so maybe a 4 second sting at the beginning - then the video then a branded placeholder at the end.
Also make sure all of the tags are filled in for search & location etc are filled in advanced options.
MOZ use Wistia as a form of self hosting but do in fact put some videos on Youtube some months later. There is a new year video on Youtube - posted in May! (5 months later) - They title the two videos slightly differently so that they get two bites of the cherry for searchers. (Look up 'How To Create An SEO Strategy in 2017)
Finally: Note that Zappos do not use Youtube - Kind of says it all really!
I hope that helps!
Regards
Nigel
Carousel Projects -
Hi Nigel
Sorry to only just get back to you. So you think there's no SEO merit in hosting a YouTube video on the product page?
Even if the video ranks higher, it is still on your channel so increasing visibility of your site?
I do understand that Google will obviously promote their site over yours, but if you don't have the budget capability at the moment to use another service would you just avoid videos on product pages altogether?
I'll check out the article, thank you!
-
Hi Becky
If it was my site I would not be embedding Youtube videos on product pages.It's no good for SEO and often the Youtube page you embed from will rank way higher than the product page. Youtube wants to rank it's own pages not yours.
I would use a CDN, your own website or a service like Wistia to either self host or emulate self hosting. MOZ do this for their own Blog with a transcription beneath. You'd be amazed how much better this is if you are serious about product videos.
My understanding is that you can add these to Youtube after around 3 months as your authority is established - you then get some benefit of people searching Youtube for your products.
More help here: http://carouselprojects.co.uk/video-on-product-pages/
I apologise in advance but I wrote it - I hope there is no rule about putting ones own help page in!
Regards Nigel
-
What benefit is there to using video from your channel?
As for editing, you'll have to research what's necessary. Few years ago adding intro was enough, but I think they now compare audio and video and may flag videos as a duplicate based on % of identical parts. Or I may have read that wrong. It's best if you research this matter without relying on my advice.
-
Thank you!
We do have permission and can edit them at the start/end - if we can do both & upload them, is it still best to use the suppliers YT videos?
-
Embed the supplier's video.
This has more to do with youtube's guidelines than SEO.- First, you'll need the creator's permission to use the video.
- Second, you'll have to edit it, as duplicate videos are not allowed on youtube, you'll get a strike for uploading identical video. Few strikes and your channel is blocked, which means you'll have embed videos which no one can watch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content due to parked domains
I have a main ecommerce website with unique content and decent back links. I had few domains parked on the main website as well specific product pages. These domains had some type in traffic. Some where exact product names. So main main website www.maindomain.com had domain1.com , domain2.com parked on it. Also had domian3.com parked on www.maindomain.com/product1. This caused lot of duplicate content issues. 12 months back, all the parked domains were changed to 301 redirects. I also added all the domains to google webmaster tools. Then removed main directory from google index. Now realize few of the additional domains are indexed and causing duplicate content. My question is what other steps can I take to avoid the duplicate content for my my website 1. Provide change of address in Google search console. Is there any downside in providing change of address pointing to a website? Also domains pointing to a specific url , cannot provide change of address 2. Provide a remove page from google index request in Google search console. It is temporary and last 6 months. Even if the pages are removed from Google index, would google still see them duplicates? 3. Ask google to fetch each url under other domains and submit to google index. This would hopefully remove the urls under domain1.com and doamin2.com eventually due to 301 redirects. 4. Add canonical urls for all pages in the main site. so google will eventually remove content from doman1 and domain2.com due to canonical links. This wil take time for google to update their index 5. Point these domains elsewhere to remove duplicate contents eventually. But it will take time for google to update their index with new non duplicate content. Which of these options are best best to my issue and which ones are potentially dangerous? I would rather not to point these domains elsewhere. Any feedback would be greatly appreciated.
Intermediate & Advanced SEO | | ajiabs0 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0 -
Http and https duplicate content?
Hello, This is a quick one or two. 🙂 If I have a page accessible on http and https count as duplicate content? What about external links pointing to my website to the http or https page. Regards, Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
Duplicate Content in News Section
Our clients site is in the hunting niche. According to webmaster tools there are over 32,000 indexed pages. In the new section that are 300-400 news posts where over the course of a about 5 years they manually copied relevant Press Releases from different state natural resources websites (ex. http://gfp.sd.gov/news/default.aspx). This content is relevant to the site visitors but it is not unique. We have since begun posting unique new posts but I am wondering if anything should be done with these old news posts that aren't unique? Should I use the rel="canonical tag or noindex tag for each of these pages? Or do you have another suggestion?
Intermediate & Advanced SEO | | rise10 -
How much (%) of the content of a page is considered too much duplication?
Google is not fond of duplication, I have been very kindly told. So how much would you suggest is too much?
Intermediate & Advanced SEO | | simonberenyi0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
Duplicate content on index.htm page
How do I avoid duplicate content on the index.htm page . I need to redirect the spider from the /index.htm file to the main root of http://www.manandhisvan.com.au and hence avoid duplicate content. Does anyone know of a foolproof way of achieving this without me buggering up the complete site Cheers Freddy
Intermediate & Advanced SEO | | Fatfreddy0 -
Cross-Domain Canonical and duplicate content
Hi Mozfans! I'm working on seo for one of my new clients and it's a job site (i call the site: Site A).
Intermediate & Advanced SEO | | MaartenvandenBos
The thing is that the client has about 3 sites with the same Jobs on it. I'm pointing a duplicate content problem, only the thing is the jobs on the other sites must stay there. So the client doesn't want to remove them. There is a other (non ranking) reason why. Can i solve the duplicate content problem with a cross-domain canonical?
The client wants to rank well with the site i'm working on (Site A). Thanks! Rand did a whiteboard friday about Cross-Domain Canonical
http://www.seomoz.org/blog/cross-domain-canonical-the-new-301-whiteboard-friday0