Supplier Videos & Duplicate Content
-
Hi,
We have some supplier videos the product management want to include on these product pages.
I am wondering how detrimental this is for SEO & the best way to approach this.
Do we simply embed the supplier YouTube videos, or do we upload them to our YouTube - referencing the original content & then embed our YouTube videos?
Thank you!
-
Hi Becky
It all comes down to intent. Whether you want to attract visitors to your page or your Youtube channel.
There is no direct SEO benefit by having a Youtube video on your page, you are essentially adding an outbound link even if it's nofollow - however it does provide really valuable information for the user. If cost is an issue and you feel you have no alternative then I would use a Youtube video.
The other benefit is that the video will be seen on that platform, the second biggest search network, and people searching for that product may click a link back to you. So if you are going to add videos to YouTube then make sure they are fully optimised.
Fill in the description fully with the a link back to your product page in the first line (It won't help with SEO as they are nofollowed - but it may result in people following the link back to your site)
Fully brand the video to heighten your own company's brand awareness - so maybe a 4 second sting at the beginning - then the video then a branded placeholder at the end.
Also make sure all of the tags are filled in for search & location etc are filled in advanced options.
MOZ use Wistia as a form of self hosting but do in fact put some videos on Youtube some months later. There is a new year video on Youtube - posted in May! (5 months later) - They title the two videos slightly differently so that they get two bites of the cherry for searchers. (Look up 'How To Create An SEO Strategy in 2017)
Finally: Note that Zappos do not use Youtube - Kind of says it all really!
I hope that helps!
Regards
Nigel
Carousel Projects -
Hi Nigel
Sorry to only just get back to you. So you think there's no SEO merit in hosting a YouTube video on the product page?
Even if the video ranks higher, it is still on your channel so increasing visibility of your site?
I do understand that Google will obviously promote their site over yours, but if you don't have the budget capability at the moment to use another service would you just avoid videos on product pages altogether?
I'll check out the article, thank you!
-
Hi Becky
If it was my site I would not be embedding Youtube videos on product pages.It's no good for SEO and often the Youtube page you embed from will rank way higher than the product page. Youtube wants to rank it's own pages not yours.
I would use a CDN, your own website or a service like Wistia to either self host or emulate self hosting. MOZ do this for their own Blog with a transcription beneath. You'd be amazed how much better this is if you are serious about product videos.
My understanding is that you can add these to Youtube after around 3 months as your authority is established - you then get some benefit of people searching Youtube for your products.
More help here: http://carouselprojects.co.uk/video-on-product-pages/
I apologise in advance but I wrote it - I hope there is no rule about putting ones own help page in!
Regards Nigel
-
What benefit is there to using video from your channel?
As for editing, you'll have to research what's necessary. Few years ago adding intro was enough, but I think they now compare audio and video and may flag videos as a duplicate based on % of identical parts. Or I may have read that wrong. It's best if you research this matter without relying on my advice.
-
Thank you!
We do have permission and can edit them at the start/end - if we can do both & upload them, is it still best to use the suppliers YT videos?
-
Embed the supplier's video.
This has more to do with youtube's guidelines than SEO.- First, you'll need the creator's permission to use the video.
- Second, you'll have to edit it, as duplicate videos are not allowed on youtube, you'll get a strike for uploading identical video. Few strikes and your channel is blocked, which means you'll have embed videos which no one can watch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting rid of duplicate content remaining from old misconfiguration
Hi Friends,We have recently (about a month ago) launched a new website, and during the review of that site spotted a serious misconfiguration of our old terrible WP siteThis misconfiguration, which may have come from either sitemaps or internal links or both lead to displaying our french german and english sites on each others’ domains. This should be solved now, but they still show in SERPS: The big question is: What’s the best way to safely remove those from SERPS?We haven’t performed as well as we wanted for a while and we believe this could be one of the issues:Try to search for instance“site:pissup.de stag do -junggesellenabschied” to find english pages on our german domain, each link showing either 301 or 404.This was cleaned to show 301 or 404 when we launched our new site 4 weeks ago, but I can still see the results in SERPS, so I assume they still count negatively?Cheers!
Intermediate & Advanced SEO | | pissuptours0 -
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
How to handle duplicate content with Bible verses
Have a friend that does a site with bible verses and different peoples thoughts or feelings on them. Since I'm an SEO he came to me with questions and duplicate content red flag popped up in my head. My clients all generate their own content so not familiar with this world. Since Bible verses appear all over the place, is there a way to address this from an SEO standpoint to avoid duplicate content issues? Thanks in advance.
Intermediate & Advanced SEO | | jeremyskillings0 -
Duplicate Page Content - Shopify
Moz reports that there are 1,600+ pages on my site (Sportiqe.com) that qualify as Duplicate Page Content. The website sells licensed apparel, causing shirts to go into multiple categories (ie - LA Lakers shirts would be categorized in three areas: Men's Shirts, LA Lakers Shirts and NBA Shirts)It looks like "tags" are the primary cause behind the duplicate content issues: // Collection Tags_Example: : http://www.sportiqe.com/collections/la-clippers-shirts (Preferred URL): http://www.sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag): http://sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag, w/o the www.): http://sportiqe.com/collections/all-products/clippers (Different collection, w/ tag and same content)// Blog Tags_Example: : http://www.sportiqe.com/blogs/sportiqe/7902801-dispatch-is-back: http://www.sportiqe.com/blogs/sportiqe/tagged/elias-fundWould it make sense to do 301 redirects for the collection tags and use the Parameter Tool in Webmaster Tools to exclude blog post tags from their crawl? Or, is there a possible solution with the rel=cannonical tag?Appreciate any insight from fellow Shopify users and the Moz community.
Intermediate & Advanced SEO | | farmiloe0 -
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
Video Content, created for links back to our domain landing page.. the right way to do it?
Hi We've just finished a great bit of video content for a page we're trying to push up the serps. I've done some reading around but there are lots of conflicting views. We have created this content (its a city guide) for the purpose of becoming the resource on this topic but we are a new site and we need the links we hope to generate from this, we don't want the links to youtube. Where would you upload the video? Everywhere? One place? Vimeo? Thanks
Intermediate & Advanced SEO | | xoffie0 -
Duplicate content even with 301 redirects
I know this isn't a developer forum but I figure someone will know the answer to this. My site is http://www.stadriemblems.com and I have a 301 redirect in my .htaccess file to redirect all non-www to www and it works great. But SEOmoz seems to think this doesn't apply to my blog, which is located at http://www.stadriemblems.com/blog It doesn't seem to make sense that I'd need to place code in every .htaccess file of every sub-folder. If I do, what code can I use? The weirdest part about this is that the redirecting works just fine; it's just SEOmoz's crawler that doesn't seem to be with the program here. Does this happen to you?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Duplicate content for swatches
My site is showing a lot of duplicate content on SEOmoz. I have discovered it is because the site has a lot of swatches (colors for laminate) within iframes. Those iframes have all the same content except for the actual swatch image and the title of the swatch. For example, these are two of the links that are showing up with duplicate content: http://www.formica.com/en/home/dna.aspx?color=3691&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= http://www.formica.com/en/home/dna.aspx?color=204&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= I do want each individual swatch to show up in search results and they currently are if you search for the exact swatch name. Is the fact that they all have duplicate content affecting my individual rankings and my domain authority? What can I do about it? I can't really afford to put unique content on each swatch page so is there another way to get around it? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0