Using Temporary Redirects for Ecommerce Categories?
-
Hi
I'm currently going over old category pages for an ecommerce website, and I'm trying to work out the best way of handling old pages. I will be setting up 301s for the majority of pages, as these are 100% dead and gone. I'm struggling a bit with certain pages though, whereby the category is empty but there is always the possibility that our buyers will purchase these products again in the future (or they might not, there's no way to tell). I know that this isn't what a 302 is for, but I'm wondering which would be better in this case: to create a 302 redirect or to do a full 301 and if the products are repurchased at a later date to create a whole new url.
Hope that makes sense.
Thanks,
Kate
-
Hi Kate
I work with a lot of eCommerce companies and when a category is essentially in limbo - between seasons where stock may be re-bought then I keep it live. To simply redirect to another unrelated page is not, in my opinion the best result for the customer.
If a customer is searching for Levis (just an example) and you don't have any then why would he want to end up on a generic Jeans page or another brand? The best result is that they see you are out of stock. You could even just put a message on that page saying - Sold Out - stock arriving soon or something like that. (Get the buying plans off the buyers! - they know what is on order for the next 6-9 months!)
The page will remain and get repopulated once stock arrives. If the category is simply out of stock never to return then I would consider redirecting to a higher category - but if it was a brand I may still leave the page as being sold out. (The alternative here is to allow it to 404 so the page disappears all together from SERPs - but then style your 404 page so that they can follow a menu of alternatives).
The last thing you want is a potential customer going round in circles trying to find the brand because you have redirect them somewhere else. So a message like 'We are out of stock of Levis right now but check out these other awesome brands - with a menu' is perfectly fine and a better User Experience (UX)
By creating the best UX you are far more likely to please your buyers and frankly a few pages of skinny content is not going to kill you in SERPS - you have a perfectly valid reason.
Watch Rand's video on alternative methods but I would do this.
Regards
Nigel
-
I'm not sure if I follow the "empty pages for which the client would purchase something" part. Are you referring to the site owner's company to purchase stock for those pages?
-
Hi Andy,
Thanks for that! All I'm getting from it is that I should just do a 301. I'm guessing there isn't the functionality anywhere for a page that may or may not come back.
-
Hey Kate,
The guys here @ Moz actually have a really awesome "whiteboard Friday" video on this exact topic, which pretty much covers everything and is much better explained than I could ever interpret it...so...here you go: https://moz.com/blog/rel-canonical
Have a nice weekend!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirecting http to https
In the Moz Site Crawl issue, I was seeing an error that said we were temporarily redirecting our homepage to https URLs. So I changed the code in htaccess to make it 301 redirect but I'm still getting the same error. I implemented it last week and we just had a new crawl yesterday. Here is the new code: RewriteEngine on
Technical SEO | | Heydarian
RewriteCond %{HTTP_HOST} ^heritagelawmarketing.com [NC]
RewriteRule ^(.*)$ http://www.heritagelawmarketing.com/$1 [L,R=301,NC] Does anyone know why I'm still getting 302 redirects? Thanks0 -
How to handle temporary campaign URLs
Hi, We have just run a yearly returning commercial campaign for which we have created optimized URL's. (e.g. www.domain.tld/campaign including the category and brand names after the campaign www.domain.tld./campaign/womens This has resulted in 4500+ URL's being indexed in Google including the campaign name, now the campaign is over and these URL's do not exist anymore. How should we handle those URL's? 1.) 301 them to the correct category without the campaign name 2.) Create a static page www.domain.tld/campaign to which we 301 all URL's that have the campaign name in them Do you have any other suggestions on what the best approach would be? This is a yearly commercial campaign so in a year time we will have the same URL's again. Thanks, Chris
Technical SEO | | eCommerceSEO0 -
Duplicate page titles on Ecommerce
Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.
Technical SEO | | frankrizzo0 -
Redirecting Parked Domain
I just recently switched hosting. We have 3 domains and 1 being the main domain. Right now they are set up as parked domains. Can I redirect the parked domains under my main websites .htaccess file ? I am just worried that good we will get hit for duplicate content, even though technically the content is only on our main domain. right now if I type in my parked domains in Google, they appear in search. The site is all hand coded and not using a CMS.
Technical SEO | | hfranz0 -
Redirect blogspot blog ?
Hi We have an ecom site selling childrens clothing. We startet up with a blogspot blog due to the lack of that option from our provider. I have a few links in to the blogspot blog and realized today that the PA is 39 - the PA of homepage of ecom site is 40. Ive lately been using the ..../blog on my ecom site. The functionality so far of it is so bad that i am considering using the blogspot blog again. How can i best utilize the strength of our blog at blogspot. Just keep posting w anchor text to relevant pages our main site? Is redirecting a possibility at all ? Dan Lærum
Technical SEO | | danlae0 -
301 Redirect
Need a little bit of help on this one. I have a product page which actually has 3 products on the page in question: www.example.com/products I thought it would be best for each product to have a page on its own: www.example.com/product-1 www.example.com/product-2 www.example.com/product-3 however my question is: The page with the 3 products www.example.com/products where should the 301 go to? Can you do a 301 to all the new product pages? Hope that makes sense Kind Regards,
Technical SEO | | Paul780 -
Should I 301 redirect my country specific sites, or use them as linking root domains?
I have loveelectronics.co.uk, but I also own 10 other country code specific domains. I am short on links (i'm actually still setting up the website) and wondered that until i have country specific content, should I 301 redirect these websites to the homepage of my main site, or could I use them as links which would mean I have more linking root domains? Sorry if this is a beginner question, but it would be good to know so I can sort this.
Technical SEO | | jcarter0 -
Canonical on ecommerce site
I have read tons of guides about canonical implementaiton but still am confused about how I should best use it. On my site with tens of thousands of urls and thousands of afiiliates and shopping networks sending traffic, is it smart to simply add the tag to every page and redirect to the same url. In doing this would that solve the problem of a single page having many different entrances with different tracking codes? Is there a better way to handle this? Also is there any potential problems with rolling out the tag to all pages if they are simply refrencing themselves in the tag? Thanks in advance.
Technical SEO | | Gordian0