Are we actually getting accurate data on keyword volumes from Moz (or other sources)?
-
I have a client who does patio furniture repair and restoration. When performing keyword research in Moz for terms like "patio furniture repair" I see that only 11-50 people in the entire US are searching for this term according to the Moz data. However, running an Adwords campaign currently and our top keyword is the phrase match for "patio furniture repair" which has generated over 100 clicks in just a couple of months in ONE county.
Is there a better way to research more accurate results on search volume estimates? This makes organic SEO and keyword targeting hard!
Thanks,
Ricky
-
I feel that the search volume shown in MOZ is generally low compared to other sources. I feel it is more accurate with search terms that have a lot of volume, but in search terms that are under 1000 searches a month, I start to have a lot of problems with the data. Many times there is no search volume data at all for lower volume keywords which get just a few hundred searches per month or less.
Problems with the volume data effect almost everything else in Moz so I hope MOZ sees this and tries very hard to correct these issues.
-
Hey there, Ricky! Tawny from Moz's Help Team here.
We use several different sources for our search volume data, including Keyword Planner and anonymized clickstream data. From there, we built a model that predicts the search volume range a keyword is likely to have with ~95% accuracy. For the nitty gritty details explaining how the model works, check out this article: https://moz.com/blog/sweating-details-google-keyword-tool-volume
You can read more about the Keyword Explorer Metrics in our Guide.
I've also got a few resources about keyword research and keyword strategy that might be helpful:- The Keyword Research guide is a really good place to start if you need a refresher course!
- There's a great post in the Moz Blog about creative free keyword research
- If you're looking for insight into competitor keywords, try heading over to Open Site Explorer, pop in your competitor's URL, and take a look at the anchor text associated with their links. This can be a huge indicator of targeted keywords, which you might now decide to compete for!
- If you're curious how well you (or a competitor) is ranking for a certain keyword, or how well a certain page on your site ranks, hop on over to the Rank Tracker
- Use the Keyword Explorer tool to check how hard or easy it will be to rank for a certain keyword. Words with a higher difficulty score are harder to achieve rankings for, so some users will target lower difficulty words first and later tackle the hard ones. Something different works for everyone, though!
- When you've got your keywords and are ready to optimize your pages for them, check out the On-Page Grader. This will check a particular URL for optimization with a particular keyword or keyword phrase, and offer a grade based on how well it fares, as well as suggestions for improvement.
I hope that helps! If you've still got questions about the volumes you're seeing, feel free to shoot us a note at help@moz.com and we'll do our best to answer all your questions in more depth.
-
Kris beat me to it! I was coming here to say basically the same thing.
-
Something that has tricked me up a few times in the past is the difference between broad and exact search volume. Every time you compare MOZ keyword volume to Google, just know there is a slight +/- in volume. Plus, its never an exact science, rather than an estimation based on historical data from Google...and subsequently, MOZ.
If ever in doubt, I would utilize Google's data over any other source of data.
-
Hi Martijn,
Yep noticed that with Google the keyword data is much different than Moz, but I've read (I believe here on Moz) that the GOOGLE data is apparently unreliable. Seems a lot more accurate than the Moz data at this point.
Guess I'll go back to using Google Keyword Planner for keyword research
-
Hi Ricky,
That's weird. If I put the same keyword in the Google Adwords Keyword Tool it comes up with an Average Monthly Searches of 1000, see: https://monosnap-m.s3.amazonaws.com/Keyword_Planner__Google_AdWords_2017-08-04_09-41-28.png . While it could be that some other keywords have been grouped in that it seems that the data you've seen before is far off.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz DA is not increasing
Hey my website best offset smokers under $1000 is not increasing DA. is there anyway to increase the DA currently its DA is 8
Moz Bar | | 0hjgh60 -
Incorrect country flag renders in Moz Bar. Why and how do I remove it?
The Moz Bar displays a german flag un front of the URL in On-Page elements and lists Germany as the Country location in General attributes. Why is this, and how do i change it?
Moz Bar | | eocreative0 -
Moz Keyword Explorer how long does it take to gather metrics
Looking at some low volume keywords, I get lots of "Gathering Metrics". These don't seem to be updating with metrics. How long does this typically take, should I set and come back in a couple of hours, overnight? Should I leave the screen open, or will this stop it working? Justin
Moz Bar | | GrouchyKids0 -
Is Moz Bot Broken?
Moz Bot says I have millions of issues with duplicate content. One item says that it has over 50 duplicates! I downloaded the CSV it gave me to look into it. All of my products have many different ways to get them, so I've set up rel=canonicals for the master one. So, I'd assume Mozbot would ignore those. But the interesting thing I've found is that of these 50 duplicates, some of them (on the same CSV I downloaded) are completely different products, with completely different URL's. and completely different titles and completely different meta descriptions and completely different product descriptions. So, 3 questions: Is Moz bot broken? Does it not recognize canonicals? Why is it seeing 3 very different products as exactly the same product? I'm so confused and since I work for a national company, the only way I can give actual examples is through a private message session. I guess I'm wondering if anyone else has come across this issue? Because I'm completely baffled.
Moz Bar | | DIAMA0 -
Moz Crawl Test says pages have no internal links
Greetings, I am working on a website, https://www.nasscoinc.com, and ran a Moz Crawl Test on it. According to the crawl test, only 2 of the website's hundreds of pages are receiving internal links. When I run a similar test on the site using Screaming Frog, I see that most of the pages have at least one internal link. I'm wondering if anyone has seen this before with the crawl test; and there is a way to get the crawl test to see the internal links? Thanks!
Moz Bar | | TopFloor0 -
Keyword difficulty problems
I'm just running a keyword difficulty analysis and it seems to be stuck. The analysis report is just marked as pending with the arrows going round and round. I've tried ti in two browsers (firefox/chrome) just in case it was something local. Are there current problems?
Moz Bar | | Gordon_Hall2 -
On Page Grader Returning Large # of Keywords
When using the on-page grader the results show the below for a page with a specific keyword in the body only 5 times : We found this keyword used 1100 times. Any Idea why this would be showing such a high number? The keywords are in Thai language but there is a space before and after the keyword. Thanks.
Moz Bar | | brettjohn670 -
Moz showing warnings for each dynamic link despite canonicalization?
As you can see in the attached image, Moz is showing a warning for each dynamic URL despite a rel=canonical tag. Is this by design? If so, it is frustrating seeing as it is really just the one page with many links . . . 9h5oDmr.png
Moz Bar | | BlueLinkERP0