Are we actually getting accurate data on keyword volumes from Moz (or other sources)?
-
I have a client who does patio furniture repair and restoration. When performing keyword research in Moz for terms like "patio furniture repair" I see that only 11-50 people in the entire US are searching for this term according to the Moz data. However, running an Adwords campaign currently and our top keyword is the phrase match for "patio furniture repair" which has generated over 100 clicks in just a couple of months in ONE county.
Is there a better way to research more accurate results on search volume estimates? This makes organic SEO and keyword targeting hard!
Thanks,
Ricky
-
I feel that the search volume shown in MOZ is generally low compared to other sources. I feel it is more accurate with search terms that have a lot of volume, but in search terms that are under 1000 searches a month, I start to have a lot of problems with the data. Many times there is no search volume data at all for lower volume keywords which get just a few hundred searches per month or less.
Problems with the volume data effect almost everything else in Moz so I hope MOZ sees this and tries very hard to correct these issues.
-
Hey there, Ricky! Tawny from Moz's Help Team here.
We use several different sources for our search volume data, including Keyword Planner and anonymized clickstream data. From there, we built a model that predicts the search volume range a keyword is likely to have with ~95% accuracy. For the nitty gritty details explaining how the model works, check out this article: https://moz.com/blog/sweating-details-google-keyword-tool-volume
You can read more about the Keyword Explorer Metrics in our Guide.
I've also got a few resources about keyword research and keyword strategy that might be helpful:- The Keyword Research guide is a really good place to start if you need a refresher course!
- There's a great post in the Moz Blog about creative free keyword research
- If you're looking for insight into competitor keywords, try heading over to Open Site Explorer, pop in your competitor's URL, and take a look at the anchor text associated with their links. This can be a huge indicator of targeted keywords, which you might now decide to compete for!
- If you're curious how well you (or a competitor) is ranking for a certain keyword, or how well a certain page on your site ranks, hop on over to the Rank Tracker
- Use the Keyword Explorer tool to check how hard or easy it will be to rank for a certain keyword. Words with a higher difficulty score are harder to achieve rankings for, so some users will target lower difficulty words first and later tackle the hard ones. Something different works for everyone, though!
- When you've got your keywords and are ready to optimize your pages for them, check out the On-Page Grader. This will check a particular URL for optimization with a particular keyword or keyword phrase, and offer a grade based on how well it fares, as well as suggestions for improvement.
I hope that helps! If you've still got questions about the volumes you're seeing, feel free to shoot us a note at help@moz.com and we'll do our best to answer all your questions in more depth.
-
Kris beat me to it! I was coming here to say basically the same thing.
-
Something that has tricked me up a few times in the past is the difference between broad and exact search volume. Every time you compare MOZ keyword volume to Google, just know there is a slight +/- in volume. Plus, its never an exact science, rather than an estimation based on historical data from Google...and subsequently, MOZ.
If ever in doubt, I would utilize Google's data over any other source of data.
-
Hi Martijn,
Yep noticed that with Google the keyword data is much different than Moz, but I've read (I believe here on Moz) that the GOOGLE data is apparently unreliable. Seems a lot more accurate than the Moz data at this point.
Guess I'll go back to using Google Keyword Planner for keyword research
-
Hi Ricky,
That's weird. If I put the same keyword in the Google Adwords Keyword Tool it comes up with an Average Monthly Searches of 1000, see: https://monosnap-m.s3.amazonaws.com/Keyword_Planner__Google_AdWords_2017-08-04_09-41-28.png . While it could be that some other keywords have been grouped in that it seems that the data you've seen before is far off.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my website Backlinks Lower on Moz than on SEMRush?
Hi, I'm new to Moz and I am trying to find out why my website Birmingham Roofers has 7 backlinks on Moz it has 21 on SEMRush. However, I read somewhere online in one of your blog post that it crawls in real time.
Moz Bar | | ajegunle1 -
Unsolved Did Moz Bar change to have no Keyword capabilities?
I'm trying to use it during SEO training over here and the KW button goes to a "Get Page Optimization Score with MozBar Premium - Try Free", with a link that takes you to: https://hsinfo.moz.com/mozpro/mozbar/lander?utm_medium=cpc&utm_source=google&utm_campaign=Brand | NA&utm_adgroup=Brand - MozBar&utm_term=mozbar&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi4Tx1YaOVwzWZaCGmzmYdBO4JEON8YlRMw52stp2AyfEBbH4uWDnARoCum0QAvD_BwE? Didn't this used to accept keywords and allow keyword checking? My training materials have the KW button behaving like this: [1] Do Keyword Research in MozBar.
Moz Bar | | EricaJorgensen
1. Click the icon with KW and a magnifying glass.
2. Enter a term related to your subject. For example, "cyber security".
There is a section telling you the keyword score, the relevancy to your page, and giving you optimizations that you can make to the page regarding this term.... Thus, I feel sure KW had useful and free features and not a button for a trial and paid Moz Bar Premium account. What is the pricing for this feature now? Or am I missing something? Thanks,
Tracy!0 -
Any Moz staff out there with Magento experience?
Would be great to hook up with Moz staff that are Magento-integration savvy. Or maybe qualified users . . . Need to go through Magento Admin in order to correct errors found in Site Crawl. Thanks, Steve
Moz Bar | | spiderx.ing0 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
All of a sudden a number of my key pages are getting 403 errors with Moz?
One of my squarespace sites has suddenly thrown up a number of 403 access denied errors for a range of pages on the site, according to the Moz weekly report. There is no access issues for these pages and nothing has been changes wrt url, etc..... so why the errors (which I am not seeing through SEM rush for example)? Thx, Phil
Moz Bar | | bugdoctor0 -
Moz Temperature Widget
I've just tried to add the Moz temperature widget to my site (https) and it is getting blocked by Google Chrome for an incorrectly configured SSL certificate (apparently!) The widget embeds this page - https://mozcast.com/embed/yesterday/horizontal Which comes up with a security issue when visited in Chrome Do I need to wait for Moz to fix? Kind Regards Liam
Moz Bar | | ZaddleMarketing0 -
Does moz Ranking report canadian rankings?
Hi I would like to know Moz rankings can report canadian ranking or does it just focuses on US market search engines only? If it does also focuses on the canadian market, how do you set it up? Thanks
Moz Bar | | Ideas-Money-Art0 -
How Does Moz Shoot Whiteboard Fridays?
Okay, sort of a meta question here... My company, a global test preparation company, is looking into new ways to deliver online course content (both pre-recorded and live streaming). Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? I'm looking for specific direction about lighting, sound, and equipment. Anything you share would be VERY much appreciated. Thanks!
Moz Bar | | ScottShrum
Scott 3-methods-fueled-by-data-and-tools-to-earn-more-and-better-links-whiteboard-friday0