How do you use Moz to research related topics?
-
Like most of the folks here I'm a pretty big fan of the content that comes out through Whiteboard Fridays, and I try to apply the things I learn, but one of the WBF videos that I'm following along with does not do a stellar job of detailing execution using Moz KW Explorer.
https://moz.com/blog/related-topics-in-seo-whiteboard-friday
Now granted, this came out in 2016, but I still feel the core principle and strategy results in a higher quality piece of content and is still relevant to discovering and understanding searcher task completion requirements, and drafting content that fulfills those requirements. Towards the end Rand sort of mentions that you'll be able to do this with KW explorer, but I'm not really seeing the functionality.
The steps I followed were to enter in the keyword in kw explorer, went to keyword suggestions, and selected "based on closely related topics" and ran it, but received no suggestions - came up blank. I then selected "based on broadly related topics" and the same thing happened. I tried this out with the keyword r22, keeping it very broad to start but that didn't seem to work.
So what do you all do to perform this sort of research within Moz? Or do you even feel it's relevant in today's Rank Brain driven world?
-
Hey Dave, thanks for the response! I should have updated my question earlier today, but I was able to find a better way to do this type of research using Moz Pro's page optimization tab. The section in there that was previously labeled "related topics" was renamed "content suggestions", but it worked great. I was able to double content length and put in some genuinely useful information (I hope) that should help it rank better (I hope).
It's a darn sight faster than what I was doing before, which was manually copy/pasting all body copy from the top ten sites for high volume keywords into an ngram analyzer and looking for patterns. The results were actually pretty similar, but good gravy, was it boring.
-
Hey Brett, Dave here from the Help Team.
I think the issue here is that we don't have results that specific for the keyword "r22" based on broadly related topics or synonyms so I don't think that feature will be ideal for that keyword unless you stick to including a mix of sources for suggestions. Hope that helps, let me know if you have any other questions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Bar Truncated in Firefox
Hi, I'm using the Moz Bar add-on in Firefox.. but it's suddenly truncated meaning that I can only see half of the toolbar, and I'm unable to use it's features. Screenshot here; http://prntscr.com/bgm1z2 Does anyone know how to fix this? I've tried removing and re-adding Moz Bar, and installed a new version fo Firefox. Thanks in advance, Lee.
Moz Bar | | Webpresence1 -
How non-US Moz customers will use Keyword Explorer after the Keyword Difficulty tool is retired?
The new Moz Keyword Explorer looks good but its search volume is US based and completely useless for non-US websites. This is from Rand's post: "while the tool can search any Google domain in any country, the volume numbers will always be for US-volume. In the future, we hope to add volume data for other geos as well." In the Keyword Difficulty tool, Moz shows Google search volume data, which is similar to what I see in the Google Keyword Planner and Google Search Console. For example, keyword X in the Australian search market has 6-7k searches in the Google Keyword Planner and 8k searches in Moz. The very same keyword has 118k-300k search volume in the new Keyword Explorer! Obviously this new search volume is not useful in the Australian market. I often used the Keyword Difficulty tool to identify new keyword opportunities but what can I do to complete the same tasks after they retire the tool?
Moz Bar | | Gyorgy.B2 -
Moz Crawl Test says pages have no internal links
Greetings, I am working on a website, https://www.nasscoinc.com, and ran a Moz Crawl Test on it. According to the crawl test, only 2 of the website's hundreds of pages are receiving internal links. When I run a similar test on the site using Screaming Frog, I see that most of the pages have at least one internal link. I'm wondering if anyone has seen this before with the crawl test; and there is a way to get the crawl test to see the internal links? Thanks!
Moz Bar | | TopFloor0 -
Moz crawler
I have a site which is in a non production status. Crawlers are blocked vis robot txt. User-agent: *
Moz Bar | | Emanuele_Ricci
Disallow: / I WANT TO MAKE A CRAWLING TEST WITH MOZ CRAWLER (RogerBot) ,
how can I allow your crawler to get in and prevent other crawlers from indexing the site? Thanks memok0 -
Moz Toolbar Make My Browser Slower Drastically!
Hi, I really like Moz toolbar but it's totally make my browser (Firefox 26) slower (open new tab, new site, close / open the browser, etc.) What can I do to make it works faster With Moz toolbar? Thanks
Moz Bar | | JonsonSwartz0 -
On Page Grade - Moz Analytics
When I go to search overview I can see my on page optimization grades, but when I try to use the on page grade optimizer for different keywords and url's I get the error. "The URL you entered does not appear to be returning a page successfully. Please make sure that you've entered the URL of valid, working page." However, I know it is a valid url and I get the error even if I use the same url and same keyword I can see the grade for from the search overview. Also, if I try to regrade the page nothing happens and where my previous grade and analysis was located I now have nothing. Any information about why this is happening? Thanks for the help.
Moz Bar | | ZeroWing0 -
Can the Moz tool identify variations of a Chinese language branded keyword?
We've recently started a trial of the Moz Pro service and are tracking a selection of keywords. Our primary band / product name is 功夫英语（Kungfu English), so we've set a rule that any keywords containing those four Chinese characters (功夫英语) should be marked as a branded keyword. However, in the "Non-Paid Keywords Sending Search Visits" section of our traffic report, we see a few variations on our brand name that are not being marked as branded keywords. (See attached Images). Based on our rules, shouldn't these variations also be marked as branded keywords without our needing to manually add them as such? Or have I misunderstood the intent of this rule? For the English text, the brand rule about words containing "kungfuenglish" seems to have resulted in all of "www.kungfuenglish.com", "http://www.kungfuenglish.com", and kungfuenglish being labelled as branded keywords. However, I'm not seeing the same sort of result with variations on the Chinese keyword, 功夫英语. KedTi1D.png z5bcUIt.png
Moz Bar | | PaulCoffey0 -
Given that I am currently using a bot sniffer...How can I identify the MOZ bot in order to whitelist it?
MOZ is currently blocked from crawling my sites because I use a bot sniffer. Does anyone know how I can properly identify the MOZ bot in order to whitelist it? MOZ is using Amazon web services and thus employs thousands of dynamic IPs to crawl.
Moz Bar | | Felix_LLC0