Does posting frequency matter?
-
Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half.
My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast?
Many thanks in advance.
-
Right now my company is blogging five days a week, which is way more than our competitors and most other companies do.
Five days a week might be focusing on quantity.
Blogging will not do anything for your website if the content is not quality... and when I say quality, I mean good enough to attract traffic and natural links. If you are not blogging quality you might be adding dead weight to your website and it might even be Panda bait.
Look at your analytics. Are your blog posts pulling in any traffic. Are they pulling in any conversions. Are they attracting natural links from respectable websites? If they are not doing these things then blogging for blogging's sake is a waste of time.
Instead of comparing how many times you blog per week, take a look at how your quality compares with your competitor. Determine if the content is useful to your visitors and be very critical and honest with yourself. Are your visitors even seeing it? Does it answer their relevant questions about how to use your products, how to select them, how to maintain them, other information about them?
If you are blogging daily and are doing a good job there should be a lot of visitors to your website who arrive through your blog home page or arrive through the main page of your website and click into your blog. If that isn't happening then, maybe your blogging is not useful.
Do the assessments above, reflect upon your plan and don't worry about how many days per week you are blogging. Worry about if you are blowing your competitors out of the water with the content that you are producing.
-
I would agree with Don. Matt Cutts, who is pretty much the authority of all of this, has answered this question. Granted it was 7 years ago I think the answer is still valid.
https://www.youtube.com/watch?v=d6-KA20QqL8\
Quantity is important for people, quality is important for google.
-
Hi William,
This is an interesting questions as I have seen both scenarios. I think quality of content and how evergreen the content is may play apart in whether the rankings/organic start to drop or stay steady. Also content that is not performing can be repurposed or tweaked to keep the rankings rolling. Its a back and forth game that you will need to monitor your data to diagnose the situation you are experiencing.
In my opinion good informative evergreen content will always rank unless a competitor drops a bomb and produces a similar piece that is much better then your own.
Frequency is also an interesting concept. 5 days a week is like a news site or a site where people are going to consume content daily. If you drop the frequency you may loose these types of content connoisseurs. However, generally if the content is good informative and engaging it should last.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Why did Moz remove thumbs down from blog posts?
You may have already noticed one of the decisions we made when we redesigned the Moz Blog:
Content Development | | Trevor-Klein
We removed thumbs down from the posts. And it was largely in the name of transparency. Wait, HUH? You took away a method of critique, and you're calling that transparent? Yes. Here's the scoop: Thumbs down are one of the most cryptic, uninformative, and often passive-aggressive forms of feedback on the Internet today. By removing the mud from the water, we make the entire picture clearer. It's so easy to see a handful of thumbs down on a post (we would almost always get 1-2), and begin hypothesizing what went wrong. We shouldn't have published that one. The topic was too tangentially relevant; it was too long or too hard to follow. There wasn't enough evidence to support the claims. We could dive into analytics, attempting to glean clues about what happened, but in reality, any one of the following are reasons someone might thumb a post down: The title is confusing The topic is one that I'd like to deny exists (algo update, e.g.) The milk I poured on my cereal this morning had gone bad, and I need to take out this frustration somehow I once had a falling-out with the author of this post I still have a bad taste in my mouth about yesterday's post, which is skewing my thoughts about this one I found one of the comments offensive My finger slipped on my phone while I was trying to thumb this post up (we've confirmed this happens) I didn't like the author's self-promotion in this post I saw the new Star Wars trailer, and am terrified that Disney might think including Jar Jar's long-lost brother in the new film is a good idea. I hate everything right now. Okay, the last one might be a stretch. But you get the idea. Sometimes a post would receive a disproportionate amount of thumbs down simply because the author was proposing an idea that wasn't popular, no matter its importance. One great example: Carson Ward wrote a fabulous post in 2012 titled "Guest Blogging – Enough is Enough," divining what Matt Cutts would write about nearly 17 months later. The response? 45 thumbs down – one of the most maligned posts in the history of the Moz Blog. Authors have emailed us in a tizzy, asking if their thumbs down meant they weren't quite right for the Moz audience, and in replying to them we came to this overarching realization: We didn't know why they got thumbs down, and we couldn't find out with any certainty, but more often than not it just didn't really matter. We were confident in their points and their presentation, and real criticism would nearly always show up in the comments. All that said, we love it when people offer up constructive criticism. We always take it to heart, and hearing directly from you all is the best way we can improve. For that reason among many others, we'll always have the comments below the post. If you feel like a post wasn't up to snuff, please take a moment and tell us why in those threads (please keep it TAGFEE). One last note: Thumbs down remain available on comments, though that's a temporary stop-gap while we work on a more informative system for flagging comments that are offensive, or facepalm-worthy attempts at links (they're nofollowed anyway!), or otherwise inappropriate for our community. We'd love your questions or comments on this change, and hope you're enjoying the new look of the Moz and YouMoz blogs!11 -
Could posting on YouMoz get you penalized for "Guest Blogging?"
From my understanding, Matt Cutts hates guest blogging, so I told all of the attorneys here not to write anywhere but on our blog. However, I realized people are constantly "guest blogging' on Moz, and considering how smart these people are, it must not be hurting them or they wouldn't do it. However, what I don't understand is why? Yes, I do get that the quality of what's on YouMoz is high and not spammy, but I got the impression that didn't really matter. Guest blogging would get you into trouble no matter what. Can someone clarify for me? Thanks, Ruben
Content Development | | KempRugeLawGroup4 -
Rewrite of blog posts
I have to admit. Sometimes, when i write a blog post, I'm a bit lazy. I don't concentrate on the on page optimization portion of the blog post. I used to. But, as of late, I haven't. I was wondering if it was worth it to tweak my blog posts just a bit with a few keywords to improve my on page optimization. Or, do you think that it is too late and not worth the trouble.
Content Development | | jamesjd80 -
Word Press Page vs Post
Hello, I have a site that is dedicated to real estate. I designed it in dreamweaver. I also attached a blog to it with wordpress. Its self hosted. My question is what is the best way to increase my search rankings with wordpress? Page vs Post? Any tips?
Content Development | | bronxpad0 -
Best places to get pictures for blog posts?
Well I'm really sick of reading people questions saying "help my sites been affected by penguin" So I thought I would ask something about blogging, where is the best place to find and buy pictures for blog posts? I already use Wikimedia commons. But I'm interested websites that have a bigger range that aren't too pricey. What do you recommend?
Content Development | | charles10 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0