Does posting frequency matter?
-
Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half.
My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast?
Many thanks in advance.
-
Right now my company is blogging five days a week, which is way more than our competitors and most other companies do.
Five days a week might be focusing on quantity.
Blogging will not do anything for your website if the content is not quality... and when I say quality, I mean good enough to attract traffic and natural links. If you are not blogging quality you might be adding dead weight to your website and it might even be Panda bait.
Look at your analytics. Are your blog posts pulling in any traffic. Are they pulling in any conversions. Are they attracting natural links from respectable websites? If they are not doing these things then blogging for blogging's sake is a waste of time.
Instead of comparing how many times you blog per week, take a look at how your quality compares with your competitor. Determine if the content is useful to your visitors and be very critical and honest with yourself. Are your visitors even seeing it? Does it answer their relevant questions about how to use your products, how to select them, how to maintain them, other information about them?
If you are blogging daily and are doing a good job there should be a lot of visitors to your website who arrive through your blog home page or arrive through the main page of your website and click into your blog. If that isn't happening then, maybe your blogging is not useful.
Do the assessments above, reflect upon your plan and don't worry about how many days per week you are blogging. Worry about if you are blowing your competitors out of the water with the content that you are producing.
-
I would agree with Don. Matt Cutts, who is pretty much the authority of all of this, has answered this question. Granted it was 7 years ago I think the answer is still valid.
https://www.youtube.com/watch?v=d6-KA20QqL8\
Quantity is important for people, quality is important for google.
-
Hi William,
This is an interesting questions as I have seen both scenarios. I think quality of content and how evergreen the content is may play apart in whether the rankings/organic start to drop or stay steady. Also content that is not performing can be repurposed or tweaked to keep the rankings rolling. Its a back and forth game that you will need to monitor your data to diagnose the situation you are experiencing.
In my opinion good informative evergreen content will always rank unless a competitor drops a bomb and produces a similar piece that is much better then your own.
Frequency is also an interesting concept. 5 days a week is like a news site or a site where people are going to consume content daily. If you drop the frequency you may loose these types of content connoisseurs. However, generally if the content is good informative and engaging it should last.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I went and added a H1 on my posts, but it is saying the issue was not fixed. Any ideas?
I "thought" I fixed a bunch of missing H1's on my blog, but when recrawled said the issue is still there. Any ideas on what I may be doing wrong or how to fix? I'm not sure what to do other than put in an H1 heading-which I did. Thanks! Jamie
Content Development | | JamieReinhart0 -
Where to promote a blog post?
I want to promote a blog post with the littlest invested time. It's not something I need to get ranked high. Just wondering what is the most efficient method or service to broadcast it out there with at least some chance of driving some traffic (other than "just let Google index it") 😉
Content Development | | MrSem0 -
Hi Moz, Asking on how to put the canonical header manually onto old blog posts?
Hi Moz, Can you help me on how to put canonical header manually onto old blog posts? Thanks
Content Development | | Jeanie040 -
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Rel = Canonical in Blog Posting
Hello, I'm getting a lot of Seomoz warnings about rel=canonical issues. Is the code below ok to put on our (drupal website) blog? link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"< (with the > reversed). Thanks!
Content Development | | OTSEO0 -
Wordpress post templates
Hi everyone! What I need is a way in Wordpress for the author to select a category for their post, and then have a template come up with some fields in addition to just the large field where you write your post, where the author can add some additional information. Then on the final post, have that information added to the top in some format that I (as the admin) can control. What I'm doing is setting up an internal company blog so our employees can have more visibility across teams. Some categories of posts will always include the same information, like release numbers, conference attendance, yes/no conclusions, among other information. If there's a plug-in for this, free or not, that would be great! If you can't tell I'm a Wordpress noob... so please bear with me. 🙂
Content Development | | john4math0 -
Related posts Wordpress plugin
Hi, I was wondering what Wordpress plugin you are using to add related posts to your blog posts. I would need one that allows you to pick the related posts manually and doesn't break the on-page SEO. Thank you! George
Content Development | | georgesan0