How difficult is it to rank an exact match domain nowadays in 2017?
-
Hey there Mozzers!
It's been a while since I've been back around these parts after working at a search agency many moons ago. I remember way back how it was stupidly easy to rank for something like "date ideas toronto" when I had an exact match domain www.cheapdateideas.ca and dateideas.ca (which I still own).
Anyhow, I've been looking to build up my domain www.dateideas.net with hyper local date ideas and essentially looking to build this for the long term and expand after I hit a certain critical mass in terms of high quality content mostly written by myself to start. Eventually, if it makes sense, hiring authors or getting guest contributors to contribute to the blog if there's enough incentive to do so (which I'll figure out at some point).
Question for y'all for a newbie that was semi-pro and now all my knowledge from before isn't so cutting edge. How would you guys approach it.
I am looking to build this for the long haul, so it may very well be that some of your answers are "write amazing content", I'll be okay with that answer.
Cheers,
Will
-
Will,
Write amazing content!!!
So start with what your competitors are doing (market research) see what type of content ranks locally. Then produce a content campaign that exceeds usability, engagement and information that your competitors are producing.
I don't think it is as necessary to do exact match domains these days. If you want to dominate the local space you have to do the technical local objectives, such as listing and google my business verification, Facebook page and Moz Local.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Boost Your Domain Authority
How to Boost Your Domain Authority? How Do I Improve My Domain Authority (DA)? Please answer me.....
Local Website Optimization | | Jackson_william
Email: jackhanson1122@gmail.com
Email: onlinesharings@gmail.com
Email: officialazeems@gmail.com
Email: officialzeem1007@gmail.com Any more have Guest Posting Websites Contact me.0 -
I cant rank well on google or bing
hi guys, I hope I can make some sense to you guys with what is occuring with my website. I am an absolute novice here. I used a drag and drop website 3 or 4 years ago, not sure exactly at the moment when i purchased the domain. however I did pretty well using paid search on both google and bing for quite some time and fairly descent in my area long beach, ca for organic for some of my keywords ( tv install, tv wall mount installation , and tv mounting service). At some point I noticed a drop last year and so this year I decided to try and do a better job on my website by making it mobile friendly and the whole https thing. I basically had to redo it and then after I was finished, the company I use for my website then transferred my website over to original domain. www.coastlinetvinstalls.com Now, If i do a search for some of the keywords im trying to rank for on google , I show up on the first page in my area on some days, and on the google maps for my local business in my area. On bing, however, Im nowhere to be found for any keywords I used to rank for. It use to be the opposite before I did this whole website fix up or whatever you want to call it. I would be on the first page for anything related to my keywords. Wat happened with bing ? any insight would be greatly appreciated. Thanks in advance,
Local Website Optimization | | Matt160 -
Rank Tracking URLs from specific locations
Hi, i'm trying to report on the ranks of my local landing page URLs within my website. What is the best way of seeing this data from certain locations around the UK? For example - I have a landing page that is targeting London. How can I see how that ranks in the SERPs from various locations within the Greater London area? Can this be done accurately on MOZ or SEMrush? I would like to see how other people track their local pages for ranking locally. Thanks
Local Website Optimization | | SeoSheikh0 -
Best practice for local keyword ranking in URLs
Hi, I have a large artificial grass website with many franchise location landing pages. At the moment i have most of the landing page URLs like this www.domainname.com/uk/city/ My TLD does not contain the keyword "artificial grass" so should I follow the location with the keywords /city-artificial-grass/ or is Google pretty savvy these days and will it know that I am an artificial grass company? I'm after the best recommendations for this if possible. Thanks
Local Website Optimization | | Easigrass0 -
Site is not ranking, please help.
For some reason, we have been fighting and fighting to get a website to rank and no matter what we do- nothing seems to work. I'm just taking over the website handle it personally, but was curious if anyone here had advice on what the issue may be. It isn't even ranking for its brand name, any ideas? http://estesroofingtx.com/
Local Website Optimization | | spadedesign0 -
I can't get my page to rank. What am I doing wrong?
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers." Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39. Our primary category in Google is building restoration & preservation. But we have divisions in our company: Roofing Concrete Ornamental metals I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page. My hope is that you can help me because I'm really discouraged. Thanks in advance.
Local Website Optimization | | Jason_Taylor0 -
Accurate rankings data? software? tools?
Hello, While I am aware that Google rankings are subject to a number of variables, I still need to be able to provide the most accurate rankings data for my clients in their reports. Most recently, I have been using the Google Adwords Planner and modifying by location and/or device. Now, having found discrepancy in the MOZ rankings, I started trying to again find the most accurate tools or software. Could someone please suggest the most accurate tool, and also how the accurate rankings are achieved? Any help would be greatly appreciated!!!! Thanks
Local Website Optimization | | lfrazer0 -
Welcome to the Crawling, Indexing, and Ranking sub-forum
Hi guys,We built 2 sites for a client called Kilsaran. 1. Kilsaran.ie targeting Ireland2. Kilsaraninternational.co.uk targeting the ukThe issue is with the uk version of the site is not appearing where it used to be on the SERPs on google.co.uk when you serach for either "Kilsaran" or "Kilsaran International". The Irish version kilsaran.ie now appears first. We have set the GEO targeting for the respective Countries. The .ie site is the original site with the longer History and much more domain authority, links etc There is no manual penalty appearing So my questions is how do I get the English version to appear no.1on google.co.uk? Is it a case of building some local links? or should I implement geo ip detection?Another related question. What is the geo targeting tools function in GWT used for?ThanksRob
Local Website Optimization | | daracreative0