Homepage not ranking for targeted keywords (established site with somewhat ok UR&DR)
-
Hello everyone, i have a question regarding my homepage issue. My homepage is not showing up in google search result for all the keywords except brand name. I have checked the following things to make sure my homepage is working properly.
- 1.The page is indexed.
- 2.No canonical issues
- 3.No robots.txt issues.
- 4.Ahrefs UR45 DR55 while my competitors ranking in 2nd and 3rd page have lower UR and DR
- Have tens of thousands of backlinks but i think most of them are legit
I suspect the problem might be the hoempage has more than 70 Anchor text (Internal links) working as directory, and many of them contain the keywords we are targeting. Will that be the reason my homepage is not ranking at all? Since the google might consider it as keyword stuffing and penalize my homepage for that.
What are your thoughts on this? Any suggestion would be greatly appreciated!
-
Trying to rank a homepage for all your keywords is a fairly difficult task in any industry, and usually service, product, and blog pages are used to target certain keywords so that you aren't putting some much pressure on your homepage to rank. The fact that you have "tens of thousands" of links is a little concerning to me, but if you believe they are all legitimate then more power to you. I would try to increase the content quality and quantity of the homepage and if possible decrease the amount of anchor text links as Google may be seeing this as spammy.
-
Hey there,
some of the natural things to look for are of course content quality and on page optimization for those kwds. Did you check these? If these are good too - then google migt not rank you because of the user experience metrics. If this is the case consider changing the design, menus, links, etc. ux is very important nowadays.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does .me takes more time to rank than .com?
Hi, our company website is about freight forwarding, and im feared about .me extension they have taken. The location is for Dubai and the website is running google ads with a no-indexed landing page. I have the doubt, that our cargo company based website shipwaves.me is not receiving Google ads attention in that case. Besides, the other confusion is shipwaves.me takes time to rank for the keywords with high search or not other than .com extension. I'm confused why this company has taken, .me extension and anybody got the idea- is this .me is a top-level domain or it takes more time than .com domains.
White Hat / Black Hat SEO | | LayaPaul0 -
Can anyone suggest good keywords for this
hello everyone, can you please suggest Good Keywords for my client domain www.amojobs.com. Any one can help please ?? my client Need it urgent.. Thanx in advance
White Hat / Black Hat SEO | | poojathakar0 -
Trying to escape from Google algorithm ranking drop
in 2010 our website was ranking number 1 for many keywords. we suddenly saw a crash in this a few years ago. we have since identified we have been hit by many shades of Panda and penguin updates. Mainly due to low quality back-links and poor content (some duplicates). since then we have done a major overhaul of our backlink profile. We have saved rankings that went from number 1 for many keywords to number 60 -70. We are now placed at around 11 to 18 rankings. We have also looked at our duplicate content issues, and removed all duplicate content, introduced a blog for fresh bi daily updates in an attempt to gain traffic. We also amalgamated many small low quality pages to larger higher quality content pages. we are now mobile friendly with a dynamic site, and our site speed is good (around 80). we have switched to https, and also upgraded our website for better conversions. we have looked at the technical issues of the site and don't have many major issues, although we do have 404's coming up in the google webmaster tools for old pages we removed due to duplicate content. we are link building at a pace of around 40 mentions a month. some are no follow, some do follow and some no links. We are diversifying links to include branding in addition to target keywords. We have pretty much exhausted every avenue we can think of now, but we cannot jump over to page 1 for any significant keywords we are targeting. Our competitor websites are not that powerful, and metrics are similar to ours if not lower. 1. please can you advise anything else you can think of that we should look at. 2. we are even considering going to a new domain and 301'ing all pages to this domain in an attempt to shake off the algorithm filter (penalties). has anyone done this? how long can we expect to get at least the same ranking for the new domain if 301 all urls to it? do you think its worth it? we know the risk of doing this, and so wanted to seek some advice. 3. we have on the other hand considered the fact that we have disavowed so many links (70%) that this could be a cause of the page two problem, however we are link building according to moz metric standards and majestic standards with no benefit.. do you think we should increase link building? Advice is appreciated!
White Hat / Black Hat SEO | | Direct_Ram0 -
Disavow tool for blocking 4 to 5 sites for Article Republishing
Am finding some very low authority sites (recently picked our articles from ezine and other article sites - written over a year back) and pasted on to there site. The number of articles copies are not 1 or 2, but more than 10-12 in all these domains This has also led to our anchor based url - backlink to us from them (a part of article). Have Wrote down to remove my author profile and articles - but there has been no response from webmaster of these sites. Is Disavow a right approach. The number of such sites are 4 or 5 in nature !!
White Hat / Black Hat SEO | | Modi0 -
Negative SEO impacting client rankings - How to combat negative linking?
I have a client which have been losing rankings for the key term "sell gold" in Google AU. However, while doing some investigating I realized that we have been receiving links from bad neighborhoods such as porn, bogus .edu sites as well as some pharmaceutical sites. We have identified this as negative SEO and have moved forward to disavow the links in Google. However, I would like to know what other measures can be taken to combat this type of negative SEO linking? Any suggestions would be appreciated!
White Hat / Black Hat SEO | | dancape0 -
Has Panda help this site achieve great heights? How? and Why?
Today I went about my business in trying to understand what is happening in our market, eyewear, after the last Panda update. I was interested to know if any of our competitors were effected as much as we were for a very competitive key phrase To my surprise a new kid appeared on the block, well, on page one, position two. Imagine my second surprise, when the new kid turn out to be a 3 month old domain, yes 3 months, with zero page rank and zero back links. I was in for one more surprise before I stood up, walked to the window and gazed into space to contenplate the meaning of Panda and SEO as we know it. This third surprise was the site in question is a counterfeiting site using black hat SEO with fast results. It has a Blog its a good looking site with the key phrase menstioned a hundred times. google-UK-%20Search-Result.jpg panda-help.jpg
White Hat / Black Hat SEO | | ShoutChris0 -
Satelite sites
Hi there I want to drive traffic to one of our eCommerce sites by building satelite sites that focus on our chosen niche longtail keywords. so, 'where can i buy fake snow' wherecanibutfakesnow.com The problem is for other keywords ie. fake 'ice cubes', the com and co.uk are already taken. So, my question is, should i settle for a .net / .biz / .eu etc. or choose the next best keyword/phrase that i can secure a .com/.co.uk top level domain name for? Many thanks, Ben
White Hat / Black Hat SEO | | SnowFX0 -
Help! Why are my rankings down?
Hi, Over the last couple of days I have found a HUGE drop in traffic. I checked a lot of our rankings, and we are definitely out of the game for at least a few keywords (not on 1st page). Our ranking has dropped on other keywords. We even dropped to #2 (for the first time ever) for our branded keyword search term. What happened?! Could it have been the Penguin update, 1 month after it was released? Help!
White Hat / Black Hat SEO | | MangoMan160