Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
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Hi mozzers,
I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts.
The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO.
Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP?
If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful.
Thank you!
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