Fresh page versus old page climbing up the rankings.

[seoanalytics]

Hello,

I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings.

However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings

Has someone noticed that too ? and why is that ?

[tir17]

@seoanalytics

"Query deserves freshness!"

Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.

Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.

[tir17]

@seoanalytics

"Query deserves freshness!"

Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.

Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.

[seoanalytics]

Ok that is good to know, I will wait and see if this is what happens.

Thank you,

[WebMarkets]

I have seen on multiple occasion right after a new page is indexed in Google, immediately skyrockets to the first page ( or close) depending on keyword. Then, a week later, it is ranked in the 40s, and for weeks after that starts the stock market-esq climb. Up, down, up, down, and hopefully towards a positive trend line.

[seoanalytics]

Thank you for the information.

[Slumberjac]

There could be many reasons for this. It all depends on the changes you are making to the pages!

If you make changes that improve the pages content there would be no real reason for you to drop.

If you had a page ranking for "SEO" and then you changed the content so the keyword "SEO" was no longer included but "website optimisation" was.. are you saying it would take longer for you to rank for "website optimisation" then if you just set up a new page? If this is the case, then it makes sense! If the keywords you want to be found for change, I would create a new page and if you are worried about duplicate content - then 301 the old page to the new one.

However, if you still want to be found for "SEO" and you are simply making changes to the content, as long as you add good informative content that still includes your keyword you shouldn't see any major drop.