Does Google frown on using 3 different page titles with same content to secure the top 3 results in SERPs?
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Is it frowned upon by Google to create 3 different pages with the sames content yet different titles to secure the top three results in SERPs?
For example:
- Luxury Care Homes in Liverpool
- Care Homes in Liverpool
- Private Care Homes in Liverpool
The page titles are different with slightly different meta data but the user content is exactly the same, would this be considered a cheeky win or negative to rankings?
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No problem, I would not emulate or try to duplicate it. You can report it if you would like to, but if they are all the exact same content and it is just the title and URL that are different I wouldn't expect them to rank high for very much longer. If they have just similar pages that are only slightly spammy, but all unique in content (although they have the same type of information), they could stay ranking high.
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Thanks for the reply!
It isn't our website who is doing this but the market leader, it is a tactic they have deployed recently across 100+ key locations and we wasn't sure if this should be emulated or reported
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Yes! This could result in none of the pages getting ranked, and if they are currently ranking I would be very cautious as they could get the "Google Slap" anyday. I believe it would be worth your time to go into 2 of the pages and make them unique content or just focus on strengthening and improving 1 page and getting rid of the other 2 (since they both have the same info).
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