Is it possible (or advisable) to try to rank for a keyword that is 'split' across subfolders in your url?
-
For example, say your keyword was 'funny hats' - ideally you'd make your url 'website.com/funny-hats/'
But what if 'hats' is already a larger category in your site that you want to rank for as its own keyword?
Could you then try to rank for 'funny hats' using the url 'website.com/hats/funny/' ?
Basically what I'm asking is, would it be harmful to the chances of ranking for your primary keyword if it's split across the url like this, and not necessarily in the correct order?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is anyone else's ranking jumping?
Rankings have been jumping across 3 of our websites since about 24 October. Is anyone seeing similar? For example ... jumps from position 5 to 20 on one day, then back to 5 for 3 days and then back to 20 for a day I'm trying to figure out if it's algorithm based or if my rank checker has gone mad. I can't replicate the same results if I search incognito or in a new browser, everything always looks stable in the SERPs if I do the search myself
Algorithm Updates | | Marketing_Today0 -
Falling Ranking
Hello until recently I was ranking quite well for a certain keyword and now week by week I am dropping in ranking. How do I fix this or find out how my competitors are getting higher than me Thanks Linda
Algorithm Updates | | invitationsforless0 -
Are Keywords Dying?
I'm freelancing in SEO work, looking to make it a full time career, and as a result I'm juggling the prospect of having to pick and choose what area I spend most of my time on when working on client sites. My background is in writing so I always lean towards creating content and engaging people via social media. But the standard is also to optimize page titles and - at a deeper level - descriptions for each page. For larger sites, especially e-commerce with many product pages, this is a daunting task. Is it worth it or is the better strategy to focus the limited time available to content creation? Will page titles, etc. eventually become obsolete anyway?
Algorithm Updates | | Nobody15330770827560 -
Rank Tracking & Personalized Search
How effective is rank tracking when google tends to deliver personalized search? I tend to clear out my browser of all info, cookies and cache so I can get the best results but how effective are rank tracking algo's in delivering accurate results. I run various apps and tests and I get different results.
Algorithm Updates | | bronxpad0 -
Why is map listing split this way ?
I am trying to figure out why map listings gets split up this way. Some people gets their maplisting to the right while the generic map listing block is down after a few organic listings . Didn't they at some point of time club orgainc + map together so only one shows up in SERPs ? q2Foz.png
Algorithm Updates | | Saijo.George0 -
Correlation of Rankings with Personal Pronouns?
Has there been any tests or studies that associate writing in the first person or using "emotional" feeling phrases to higher rankings. More specifically to a blog structure. I'm trying a blog option with a local telecommunications company, however I'm having flashbacks of writing those 5 paragraph essays when taking the SATs. The owner decided he should take on the responsibility and it's like he just can't bring himself to write from a personal perspective. He's a bit stuck in the "professional" mindset and worried about appearing unprofessional. I empathize with his perspective, but I know it's not going to work..or maybe it will? it's just not going to be interesting to readers, but perhaps google will appreciate the fresh content. I don't think letting an employee takeover will be an option as he's very protective of the company's image. So would you ditch the blog? or continue with the dull posts?
Algorithm Updates | | squareplug0 -
How Do Geo Rankings Work?
I know that's vague, so let me specify. I recently got a client on the second page for a relatively difficult 2 word keyword. That is when the location is set to Chicago, Il in Google and private browsing in Chrome (so I'm not logged in). This is great because Chicago is the more important location (the client is located there and that's what his location is when he searches in Google). But when he goes home to the suburbs and searches, the ranking completely disappears. Why would he rank in a much more desired location such as Chicago vs a suburb way out of the city? Is that something you can control or target in terms of optimization? It's difficult trying to explain why this is happening to clients.
Algorithm Updates | | MichaelWeisbaum0 -
If Google turns down the weight of keywords in domains then what will they be turning up?
Per Matt Cutts video "We will be turning that keyword in domain down." http://youtu.be/rAWFv43qubI So what will they be turning up?
Algorithm Updates | | Thos0030