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    4. Apostrophes impact on SEO

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    Apostrophes impact on SEO

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    • fersu
      fersu last edited by

      I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends.  Most of the info about this issue I have found is a few years old.

      I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way.

      Here is an example:   Lawyer’s Lawyers' Lawyers

      Does it matter if I use the apostrophe?

      1 Reply Last reply Reply Quote 0
      • ViviCa1
        ViviCa1 last edited by

        I would suggest using apostrophes where/if grammatically correct. It depends on the individual sentence whether you would use an apostrophe.

        Lawyers = plural of lawyer
        Lawyer's = singular of lawyer, to show possession
        Lawyers' = plural of lawyer, to show possession

        1 Reply Last reply Reply Quote 1
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