More internal links pointing to internal page vs homepage

[LindsayE]

I was looking at our GSC internal links section and I saw that we have 901 internal links going to our compare rates form and 890 going to our homepage. At the end of most of our content I add a call to action to our compare rates form. Is this SEO friendly or should I have more pointing to the homepage and less pointing to our compare rates page?

[Nigel_Carr]

Hi Matlabi

You need to start your own thread if you would like something answering.

Regards

Nigel

[Nigel_Carr]

Hi Lindsay

The quicker you can establish user intent and get them on that all-important journey the better. So personally I would provide them with either a search bar or a multiple choice box to get them interacting straight away. This would dramatically improve your bounce rate.

Best of luck,

Regards

Nigel

[LindsayE]

Thank you! Yes, all of your suggestions are on my Q1 goals for neat year. I didn't build the website, a designer did. We're going to use Google Optimize for A & B testing of the homepage call to action. I definitely want to add a short form to the homepage to see how it converts. We're also moving our website off of WP Engine and onto Site Ground to start our overall speeding up of the website. We have a lot of cleaning up to do next year, speed is our priority. Also going to install AMP.

[Matlabi]

Does the number of links to the number of words in a post do not work?

[Nigel_Carr]

Hi Lindsay

If these are internal links then I would not be concerned as Google takes far more notice of external links. The number you quote is partly a metric of how your site is structured and partly an indication of how important the page is, and for me, the 'compare rates' page satisfies user intent far greater than any other page on your website.

I would even consider bringing the whole Get A Quote >Compare Rates section to the home page as this is clearly where the site can earn its money, so is to be the most important page on your website.

I actually had to dig around a bit to find Get A Quote - To you, it seems obvious as it's on the top bar but for me, I had to flick around a bit to find it.

If a user were confronted with a highly visible section where they had to enter their sex and DOB then this would increase the interaction with the home page, cause less pogo sticking (jumping back to Google for alternatives) and lower the whole site's bounce rate.

I would also address the problem of the slow site load as well - the background comes up quickly but the content takes a few seconds.

Regards

NIgel