Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is SEO best practice to implement a site logo as an SVG?
-
What is SEO best practice to implement a site logo as an SVG?
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.<desc>sitename</desc>
{{ STUFF }}There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?
<title>sitename</title>
{{ STUFF }}However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:
What is your opinion about this? Thanks in advance.
-
As you can see Yoast SEO just follow the official information and guides
-
I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.
You just need to make sure that it works across the different types of browser.
As far as I know, Google doesn't really interpret images as such at the moment.
-
This what Google say about it
"Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."
Source
Using schema.org markup for organization logos
-
Roman,
Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!
Thanks,
Don Silvernail
-
As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.
In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.
Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:[](http://www.example.com/ "Acme Patent Lawyers, Chicago")
Google Official Guide
Using schema.org markup for organization logosIN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your SchemasIF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
-
As Donald said you don't want your logo as the title.
ALT text is used to describe an image, the impact on SEO is very small these days.
I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.
In this day and age, you need to optimize the user experience, not the search engine.
-
Hi Twisme,
You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
Removing images from site and Image Sitemap SEO advice
Hello again, I have received an update request where they want me to remove images from this site (as of now its a bunch of thumbnails) current page design: http://1stimpressions.com/portfolio/car-wraps/ and turn it into a new design which utilized a slider (such as this): http://1stimpressions.com/portfolio/ They don't want the thumbnails on the page anymore. My question is since my site has a image sitemap that has been indexed will removing all the images hurt my SEO greatly? What would the recommended steps to take to reduce any SEO damage be, if so? Thank you again for your help, always great and very helpful feedback! 🙂 cheers!
Technical SEO | | allstatetransmission0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Cloaking? Best Practices Crawling Content Behind Login Box
Hi- I'm helping out a client, who publishes sale information (fashion sales etc.) In order for the client to view the sale details (date, percentage off etc.) they need to register for the site. If I allow google bot to crawl the content, (identify the user agent) but serve up a registration light box to anyone who isn't google would this be considered cloaking? Does anyone know what the best practice for this is? Any help would be greatly appreciated. Thank you, Nopadon
Technical SEO | | nopadon0 -
Does posting an article on multiple sites hurt seo?
A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences. The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time. Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content? I know the links are great just wondering if there is any other side effects especially when there are no links provided! Thank you!
Technical SEO | | Scratch_MM0 -
Index forum sites
Hi Moz Team, somehow the last question i raised a few days ago not only wasnt answered up until now, it was also completely deleted and the credit was not "refunded" - obviously there was some data loss involved with your restructuring. Can you check whether you still find the last question and answer it quickly? I need the answer 🙂 Here is one more question: I bought a website that has a huge forum, loads of pages with user generated content. Overall around 500.000 Threads with 9 Million comments. The complete forum is noindex/nofollow when i bought the site, now i am thinking about what is the best way to unleash the potential. The current system is vBulletin 3.6.10. a) Shall i first do an update of vbulletin to version 4 and use the vSEO tool to make the URLs clean, more user and search engine friendly before i switch to index/follow? b) would you recommend to have the forum in the folder structure or on a subdomain? As far as i know subdomain does take lesser strenght from the TLD, however, it is safer because the subdomain is seen as a separate entity from the regular TLD. Having it in he folder makes it easiert to pass strenght from the TLD to the forum, however, it puts my TLD at risk c) Would you release all forum sites at once or section by section? I think section by section looks rather unnatural not only to search engines but also to users, however, i am afraid of blasting more than a millionpages into the index at once. d) Would you index the first page of a threat or all pages of a threat? I fear duplicate content as the different pages of the threat contain different body content but the same Title and possibly the same h1. Looking forward to hear from you soon! Best Fabian
Technical SEO | | fabiank0