One company, 3 countries, 3 sites - best solution?
-
Hi all, I'm working with a company that has 3 x websites all on separate WordPress platforms.
One is at .com, the others .fr and .de - they are essentially very similar.
I have suggested that it is worth exploring setting all of these websites up on the .com domain with country-specific directories to combine their authority and help all 3 websites naturally rank due to combining incoming links, authority etc.
Quesitons:
To ensure each country has control of their site, would you maintain a separate install of WP at each directory, i.e: .com/fr/ and .com/de or would you put it all on the same WP?
Would you go down this route of combining all 3 sites onto one domain with country-specific directories? What are the pitfalls?
-
Gaston, your answer is correct (albeit not complete... see my answer below).
Plus: when linking to posts and guides, even if they are by Moz, always explain why they can be useful.
-
The answer offered by Gaston is correct, but it's not the only option available.
You can consolidate the three websites under the .com one and geo-target the /fr/ and /de/ subfolder via Google Search Console.
However, I wouldn't install 3 different WordPress, but only one and use the WPML plugin (https://wpml.org/documentation/getting-started-guide/), which works with no issues with all major WordPress plugins usually used for SEO (like Yoast SEO).
I don't pitfalls in a consolidation, but every international strategy really is unique and, not knowing the details of yours I cannot give you a firm positive (or negative) answer.
-
Hello Bee,
As for internationalization purposes, leave them in their own ccTLD. Just add hreflangs to the other country websites and you'll be just fine.
If you choose to go down the road of having all under a .com/country/ configuration, I'd suggest you installing separate wordpress on each country. Also, if you plan on expanding on more countries and having an overall control, take a look at Wordpress Multisite Network Administration.
Also, just for clarifying, take a look at these articles:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogHope it helps.
Best Luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Solution Related Wordpress Site
Hi, Everyone I started my new website on WordPress but I face some error on my website like sitemap indexing, Sidebar not showing so anyone how can help me to check my website Etrends News to explain to me how to solve this solution I am very helpful to you for your time. Thanks,
Technical SEO | | Sonumahan7270 -
What's the best way to integrate off site inventory?
I can't seem to make any progress with my car dealership client in rankings or traffic. I feel like I've narrowed out most of the common problems, the only other thing I can see is that all their inventory is on a subdomain using a dedicated auto dealership software. Any suggestion of a better way to handle this situation? Am I missing something obvious? The url is rcautomotive.com Thanks for your help!
Technical SEO | | GravitateOnline0 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
Will Links to one Sub-Domain on a Site hurt a different Sub-Domain on the same site by affecting the Quality of the Root Domain?
Hi, I work for a SaaS company which uses two different subdomains on our site. A public for our main site (which we want to rank in SERPs for), and a secure subdomain, which is the portal for our customers to access our services (which we don't want to rank for) . Recently I realized that by using our product, our customers are creating large amounts of low quality links to our secure subdomain and I'm concerned that this might affect our public subdomain by bringing down the overall Authority of our root domain. Is this a legitimate concern? Has anyone ever worked through a similar situation? any help is appreciated!
Technical SEO | | ifbyphone0 -
Is it best to create multiple xml sitemaps for different sections of a site?
I have a client with a very big site that includes a blog, videos, photo gallery, etc. Is it best to create a separate xml file for each of these sections? It seems to me like that would be the best way to keep everything organized. Or at least separate the blog out from the main site. Does anybody have any tips or recommendations? I'm not finding any good information about this.
Technical SEO | | MichaelWeisbaum0 -
Does 301 redirecting a site multiple times keep the value of the original site?
Hi, All! If I 301 redirect site www.abc.com to www.def.com, it should pass (almost) all linkjuice, rank, trust, etc. What happens if I then redirect site www.def.com to www.ghi.com? Does the value of the original site pass indefinitely as long as you do the redirects correctly? Or does it start to be devalued at some point? If anyone's had experience redirecting a site more than once and they've seen reportable good/bad/neutral results, that would be very helpful. Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
The course of action to move my macro site to some mini sites- justin if you can help
We have a site that we want to break up into mini sites but keep the old site for the major brands. Empirecovers.com is the major and we want to break it off into Empire Truck Covers and Empire Boat covers. What I am thinking of doing is linking from the home to Empiretruckcovers.com instead of a mini page on the site and 301 redirect the mini page to empiretruckcovers.com. Than (there wont be duplicate content) making a small page for truck covers on empire just so people do not get confused. Is this the best way to go or what do you suggest? We are doing this because I feel there is seo value in having mini sites and also the user experience will be cleaner and people will trust it a lot more than inside a big site. The other problem is I have some great rankings on the pages so I want to do it so there is as little damage as possible. I guess once I start I will do all the free directories, yahoo directory and try to get links as fast as I can. Any suggestions would be great. I am going to do a/b testing to see if my adwords convert better on mini site or on the big site for certain keywords too
Technical SEO | | goldjake17880 -
Site Structure question
when deciding the Site structure for a e-commerce site Is it better to keep everything mysite.com/widget.html or use categories like mysite.com/Gifts/widget.html
Technical SEO | | DavidKonigsberg0