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Just thought about one last thing, is there a distance to main keyword where the related keyword that are given by the keyword tool should be, + 5 + 10 or no distance ? For example write Barolo within a 5 word window to Piedmont bike tours ?
Thank you,
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Perfect! yes exactly - keep the focus on Piedmont.
You can still use Piedmont at the front of selected keywords as long as you don't overdo it. Keyword stuffing carries with it its own algorithmic penalty problems, so if try to restrain yourself when using it! Replace it with 'the area' 'the region' etc. If you do this well you will dominate SERPS
Regards
Nigel
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I see what you mean, Barolo doesn't want to become the main focus of my content.
For the keyword tool: I know understand, I need to remove the word piedmont in front of all the keyword suggestions and then need to pepper the words within my content.
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You can have related topics on the page as long as they don't swamp the main keyword, making it invisible within the text. If you are going to do this then have a heading for each and continue like this.
"Barolo, set in the heart of Piedmont in the province of Cuneo is the perfect place to pack up your trail bike and hit the road. There are miles of country routes to choose from..........."
So you are weaving a story about how great these areas are to cycle in whilst occasionally mentioning the region and province, all of which are important baby anchor texts.
I am not saying 'don't' mention the towns - I am saying that if you do make it clear where they are and don't swamp the main keyword - i.e dilute it too much on the page. And, if Barolo is very prominent maybe consider a page for it.
You could end up with a category killer page of 1000 words + but remember that this pages need to keep the attention of the reader so pepper them with a nice balance of text and images.
In terms of the MOZ keyword tool.
Enter the term 'Piedmont bike tours' and filter by medium lexical similarity. You will see words like 'Cycle'', 'cycling routes' 'rental' ' trail'. Weave these into the sentences that you are constructing. It takes some skill to write in a fluid manner without repetition - make it for the reader, not Google - make it engaging so that people will read it - make sure all pics have different Alt text.
Regards
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If i fill out my page about "Piedmont bike tours" with villages like Barolo and Barbaresco doesn't it help to have related topics on the page ? I thought so whatching this video ? https://moz.com/blog/related-topics-in-seo-whiteboard-friday
For the additonal keywords I am not sure how to use it ? Does the link you sent me mean that for "Piedmont bike tours" I should "only" have sentence with "Bike through Italy" "Cycling Piedmont Italy "or "Turin bike tours" ?
The issue I have I don't see how I can integrate this naturally in my content...
If you could give me an example of how you would moz keyword tool that would be great as I am a little confused.
Thank you,
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Hi SEOanalytics
If the page is about 'Piedmont Bike Tours' then make the Meta title 'Piedmont Bike Tours - Cycling in North West Italy" something like this and the same for the H1 - also upload an image with the same for the Alt.
You can then talk about the area on your page. I wouldn't be so rigid as to stick to one paragraph per town like Barolo but likewise, I wouldn't fill the page with mentions of those keywords too frequently because the subject of the page is Piedmont and the more you fill the page with towns and villages, the more you dilute the main focus keyword.
If you want to have separate cities/towns/villages e.g. 'Barolo Bike Tours' then consider that you may need separate pages. So these can all be listed on the Piedmont Bike Tours' page but with their own separate links off.
Search Moz keyword tool for additional keywords here: https://moz.com/explorer/keyword/suggestions?locale=en-GB&q=piedmont bike tours
You see how it doesn't mention the separate towns?
Regards
Nigel
Regards
Nigel
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Thank you for your detailed reply Nigel, this is very clear.
I just have one more question. When writting on a page about multiple topics. Let's take for example the keyword " Piedmont bike tours" do i need to write a paragraph about Piedmont, a paragrah about Barolo, one about Barbaresco and can I in my introduction just write one sentence about each (see that I am trying to sell a product and have people dream)
I know that most blog do 1 topic per paragraph but they answer questions when you are trying to make people dream one topic per paragh seems booring to me but maybe I am wrong ?
What is your advice on all that ?
Thank you,
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Hi SEOanalytics
The better a sentence is written with contextually strong keywords intertwined throughout, the more elegant it reads and the more professional it looks. Just compare reading Oscar Wilde to JK Rowling. Wilde's writing is poetic and richly written with proselike descriptions, fabulously florid verbs, alliteration and dialogue.
For me, it's important not to repeat nouns. for example 'The singer stalked the stage' (Subject, Predicate (verb), noun), then the singer leapt into the audience, smashing his face bloody on the ground'. You would change the second 'singer' to 'he' or 'front man'. There are a million examples and this is a very obvious way of using semantics.
There is an art to good writing and the Subject/Predicate/Object form is just a discipline to ensure you write in a clean and precise way. It's also good for SEO as it ensures that the correct keywords are used in the right way, using the correct tense and not stuffed.
One could imagine that if my sentence was targetting the keyword 'singers' then the use of alternative, or semantic would enhance the SEO value of the piece.
There is rather a wonderful video here: https://www.brightstorm.com/english/grammar/sentence-basics/subject-predicate-and-objects/
But of course, I have tried to explain the practical use of this in relation to SEO. If we didn't write in this way then the piece would simply be a list of interconnected words or bullet points.
I hope that helps,
Regards
Nigel
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