Primary versus secondary keyword
-
Hello,
Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?
Thank you,
-
Hi seoanalytics
I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.
https://moz.com/community/q/sentences-rdf-format
https://moz.com/community/q/asking-a-natural-question-in-h-tags
https://moz.com/community/q/bolded-words-in-search-results
https://moz.com/community/q/user-intent-and-ranking
This comment is simply idiotic, but more than that it is insulting:
"I have more chances of winning the lottery than ranking..."
Please don't bother me again.
Have a good weekend.
Nigel
-
I am trying but let's be honest I have more chances of winning the lottery than ranking...
It is a matter of what words goes with which word surrounded by other words and only the computer know that, doesn't it ?
In the past I managed to get from 3 rd page to 3 rd position on a requested keyword just by adding 3 lines of text and the reason was just that the words used correlated well with the other words but honestly this was luck.
If someone has a technic that works that isn't luck I can't wait to hear it
-
I have no idea what Alchemy API is.
No, write your own content with your own researched keywords.
-
How about I I used alchemy api and use all the keywords of someone ranking 1 st to write my text, could it also work ?
-
Hi seoanalytics
I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!
Good luck with it
Regards
Nigel
-
Thank you for sharing the link about rank brain.
I do understand that it isn't necessary to pepper my content with all the possiblity semantically connected keywords are it won't look natural. However, from what I understand the idea is still to use those semantically connected keyword but naturally.
For example about Laptop chargers if I wrote a sentence like this would ok ? I have used semantically related keyword such as voltage, battrary, tablet and transformer.
"Laptop charger come with different voltages, 110 and 220. Once you have selected the battery that matches the voltage of your tablet you are good to go. If you can't find the correct voltage by a transformer and then plug it in. "
-
Hi seoanalytics
The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.
Think of your website like this:
Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.
By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).
Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.
Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!
https://backlinko.com/google-rankbrain-seo
There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.
Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.
Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.
I hope this helps,
Regards
Nigel
-
Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.
For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.
-
Hi,
Primary keywords are the main keywords for which you want to rank. You are optimizing this keyword so that you can rank in Search engines. e.g Laptop chargers has the highest search volume
Secondary keywords mean those keywords which plays supporting role.
E.g Laptop batteries and chargers and Universal laptop chargers
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail there are no long tail keywords....
Hi I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches. It's 'Lockers' I have more specific sub-category pages which drill down such as - Wire Mesh Lockers Charging Lockers Laptop Lockers Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products. Do I do the best I can with product titles, then focus on sub-categories? Love to hear thoughts 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Keyword stuffing on category pages - eCommerce site
Hi there fellow Mozzers. I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing. The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well. Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written. I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?
Intermediate & Advanced SEO | | Nikolaj-Landrock2 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Avoiding keyword cannibalisation in Wordpress Structure
Hi all, I've been planning the WordPress structure for a client for a long time, and soon need to get started. I keep coming back to this problem / question, whereby there will be a static Page with a name like "Christmas Collection", but there also has to be a Category called "Christmas" to accomodate new content. Is this likely to cause serious keyword cannabalisation? It's a non-ecommerce site To elaborate we need to have the following static Pages: christmas collection easter collection halloween Collection and each of these Page's will be populated with related Posts (based on category ID) after the Page's content. And these corresponding Categories need to be similarly named. As there's no apparent relation between Pages and Categories, I keep coming back to the concern that having a Page named "Christmas Collection" and a Category called "Christmas" is a big SEO NO NO. Any thoughts, opinions, workarounds much appreciated! Regards, c
Intermediate & Advanced SEO | | councilflat0 -
Can Keyword-Stuffing on a Single Page Penalize My Entire Site?
Hi forum! I want to improve my internal linking through adding keyword-rich anchor text to my search results pages (my site has an internal search engine for products). For example, if I were a shoes store, my product search engine results are currently:
Intermediate & Advanced SEO | | Travis-W
-Running
-Hiking
-Walking
-Track and I want to make them actual keyword-terms by changing them to:
-Running Shoes
-Hiking Shoes
-Walking Shoes
-Track Shoes This creates a problem - the keyword "shoes" is stuffed on the page. I don't care how well these dynamic search results pages appear in search, only the actual product pages. Is it okay to keyword stuff on these pages, or would it penalize my entire site?0 -
What is the best Keyword Research Process and Tool?
I'm trying to re-fine my keyword research process and take any pointers you can give. Also, please share the tools you use these days 🙂 I need to make my process fast and efficient, right now it feels bulky.
Intermediate & Advanced SEO | | Hyrule0 -
Keyword Significance
I am seeing some very interesting changes in our non-branded keywords, and am curious to know how keyword significance in Google Webmaster Tools plays into ranking of a site. Say for example we are a photography website selling photography supplies. At one point our most significant word was Canon, but now it is photography. Would that mean that we would start seeing a lot of non-branded keywords generating from Google like "camera strap", "camera lens hood", etc. This is really good for us, but curious to know if the only reason we are seeing this is the shift in our keyword significance. Any insight? Thanks!
Intermediate & Advanced SEO | | NaHoku0 -
Do keywords for my homepage matter?
Prob the most n00b question of all, but once I understand this I will be able to research on my own from here: If a search engine produces results by the keywords from individual website posts/pages, then how are the keywords I choose for my homepage so important if the general homepage meta-tag keywords are essentially ignored by the search engines? Should I repeat my primary keywords on EVERY post, in addition to the ones that relate to that individual post or am I misunderstanding something fundamental? My new site is http://splatterMUSIC.com and I want to be at the top of the results for anyone wanting to watch music vlogs, album reviews, music lessons, funny music-related videos, new non-major label music videos, and all kinds of other concert footage, etc.
Intermediate & Advanced SEO | | SEOsolver0