Blog name convention
-
Hiya,
We are about to launch a new blog called 'Leading Minds Network' and we are wondering what would it the best SEO friendly name convention across the website.
Wether if we call it 'blog' across the website and then drive people to our blog page called 'Leading Minds Network' or whther if we call it 'leading minds Network' on the website and drive people to the 'leading minds network' page.
Any suggestion would be appreciated
Regards
Olatz
-
Hi Nigel
Apologies for the late answer to your reply and thank you so much for your answer.
I actually thought to proceed it the way you suggestedThanks!!!
-
Hi Olatz
If the blog name is Leading Minds Network then that is the title of your site and your brand.
Forget about the term blog - you will not rank anywhere if you call yourself 'the blog'
Focus on building brand equity around your new name 'Leading Minds Network' and forget that it is based on blogging software, as that is unimportant.
There is no problem referring to it as 'our blog' on your main website (if it's in a sub-directory of this) but if you want it to grow and have a life of its own apart from your site then I would do as I said.
I hope that helps.
Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Leveraging the authority of a blog to boost pages on a root domain.
Hi! Looking for some link building advice. For some background, I work for a company that has over 100 locations across the US. So we are deeply involved with local SEO. We also do a ton of evergreen/ national SEO as well and the spectrums are widely different for the most part. We also have a very successful blog in our industry. It really is an SEO’s dream. I do not even need to worry about a link strategy for this because it just naturally snatches them up. I’m trying to find some unique ways to utilize the blog to boost pages on my main root domain, more specifically, at the local level. It is really hard, besides the standard methods for local link building, to get outside sources to link to our local office pages. These pages are our bread and butter, and the pages we need to be as successful as possible. In every market we are in, we are at a disadvantage because we have one page to establish our local footprint and rank, compared to domains that have their entire site pointed at that local area we are trying to rank in. I’ve tried linking to local office pages from successful blog posts to attempt to pass link juice to the local pages, but I haven’t seen much in terms of moving the needle doing this. Are there any crafty ideas on how I can shuffle some internal linking around to capitalize on the blog’s authority to make my local pages rank higher in their markets? Thank you! -Ben
Local Website Optimization | | Davey_Tree0 -
Wordpress Blog, Schema and Authorship Settings
Hi Everyone, What is the best practice for authorship in 2018 and going forward? I am moving my entire blog over to a new wordpress theme so it's easier to read and navigate in an attempt to make it look better on the mobile and give better UX / CRO and implicit user feedback signals to google. On the old blog I would say who the author is in the URL, H1 and in the content. This includes an image of the author with an image alt with their name, qualifications and blurb. I've now set up each author as a 'user' for the new blog and their image and name comes up because I've marked those blogs as authored by that particular user in Wordpress. What should I do as far as the SEO elements are concerned? I have read Eric Enge's blog about authorship being dead here and also that authorship should be marked up in schema correctly - which I've done. Also I've read around how it provides indirect signals even though it's no longer a direct ranking factor. Should I tell wordpress to ignore the authorship SEO element by unticking the boxes relating to publishing authorship or let wordpress just do it's thing? Should I keep the images and alt tags and H1 in there or take them out and let the wordpress system take over the authorship SEO elements? It's going to look funny to have author (in wordpress theme) and then author details again just below? So what is the best practice for authorship in 2018 and going forward? Am I making too big a deal of it and can just let wordpress sort it out. Something it seems to do very well? Thanks in advance, Ed.
Local Website Optimization | | Smileworks_Liverpool0 -
What are the easiest Blogs to Become a Marketing Contributor for?
I've seen a lot of online articles that are bit outdated when it comes to this question and I wanted to see if Authors on other sites knew of some great sites to post their articles on.
Local Website Optimization | | InsigniaSEO0 -
Need Help - Google has picked up an overseas company with the same name and put it in search on the right
Hi All, Google has picked up a competitors logo from overseas (same name) and input it with the wikipedia excerpt on the right hand side of search. What the heck can I do to get this removed as its a serious legal/brand issue. See URL - http://www.google.com.au/webhp?nord=1&gws_rd=cr&ei=GcMeVuS0CMq-0gSR7Lm4BA#nord=1&q=cfcu Hope someone can help !! Cheers Dave http://www.google.com.au/webhp?nord=1&gws_rd=cr&ei=GcMeVuS0CMq-0gSR7Lm4BA#nord=1&q=cfcu
Local Website Optimization | | CFCU0 -
Is Having Broken Outbound Links on old blogs posts an issue?
Please note that these old posts hardly get any traffic. Ive heard both sides on this. thanks, Chris
Local Website Optimization | | Sundance_Kidd0 -
Recommended blogs and sites about local seo
HI.
Local Website Optimization | | corn2015
Can you please tell me some great blogs/sites to read daily about local seo? I'm really wanting to beef up my knowledge in this area to assist local businesses. Corn1 -
Problem ranking page with a double name and an "&"
I have a client with a double name and a & like: Jones & Jones. I and using all in one SEO on a Wordpress site. Their home page is not ranking even though I have Jones, Jones & Jones and Jones and Jones listed in the keywords. Interestingly enough other pages where I did not list the home page rank when you do a serach for "Jones & Jones" I have not had this issue with other sites but have never had a name repeated and and & in between... any advice woild be appreciate.. I just signed up for a trial of MOZ...
Local Website Optimization | | ajgar0