Sitelinks are wrong
-
When I search my website on Google, the sitelinks that I have appear to be wrong. How can I fix this? I have all of my pages optimized.
-
What do you mean by "wrong"? Is Google not showing the site links you want to see? Are they formatted incorrectly? Please explain further or show us an example.
-
You once were able to "demote" certain pages from being listed in Google's sitelinks, but Search Console has since removed this feature. Google's algorithm does its best to cater your sitelinks to the searcher's intent. Check out their update here for some more insight.
I would first ask if you are ranking #1 for your brand name. If not, that's where I would start.
If you are, the next question I'd ask is have you submitted a sitemap to Search Console?
If you have submitted a sitemap, the next step would be to make sure your navigation and content structure is obvious, clear, and well-organized. I would also work to internally (and externally) link to the pages you'd most like to see in your sitelinks. Google will more than likely take this as a signal to know which of your pages are the most important. I'm sure there are many other factors that go into which sitelinks display, but those are the few that you have the most control over, in my opinion.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issues with the apperance of cross country sitelinks
Hi Moz community, My questions is related to the international SEO, esepecially sitelinks. The problem is that the users from US see in the search results the sitelinks which comes from different countries, e.g. users from US see the sitelinks from Australia or the sitelinks from our international website, which has obviously no specification. I must say, that we've done everything to be in accordance with Google interantional SEO recommendations, hraflang & lang attributes, properly set location in GSC. All of these were tripplechecked. I also need to say, that it happens only to the websites that include content written in English nad French. All other branches show proper sitelinks. It think Google can't properly locate the content, if the language is the same regardless country. Previously it could be solved with disavow tool, but today's I don't know about any manual action that could deal with the issue. I also noticed that some other pages are affected with the same issue. To better understand the issue, please see the image link. The image shows the results from US. Despite the location, it shows sitelinks form UK or International website. Do you have similar experience? I will be thankful for any help. 1NNtJ
Intermediate & Advanced SEO | | eset0 -
Wrong redirect used
Hi Folks,
Intermediate & Advanced SEO | | Patrick_556
I have a query & looking for some opinions. Our site migrated to https://
Somewhere along the line between the developer & hosting provided 302 redirect was implemented instead of the recommended 301 (the 301 rule was not being honured in the htaccess file.)
1 week passed, I noticed some of our key phrases disappear from the serps 😞 When investigated, I noticed this the incorrect redirect was implemented. The correct 301 redirect has now been implemented & functioning correctly. I have created a new https property in webmaster tools, Submitted the sitemap, Provided link in the robots.txt file to the https sitemap Canonical tags set to correct https. My gut feeling is that Google will take some time to realise the problem & take some time to update the search results we lost. Has anyone experienced this before or have any further thoughts on how to rectify asap.0 -
What would cause the wrong category page to come up?
I am trying to figure out why the wrong thing is coming up in the serps. For example, we are trying to rank for used widgets. But when you type in used widgets in google the primary widget page doesn't come up, one of the secondary categories under used widgets comes up. What would cause this? What are things I should check?
Intermediate & Advanced SEO | | EcommerceSite0 -
Topical Sitelinks
This is a question about the non-branded, topical sitelinks SERP - i.e. those sitelinks without additional descriptive text, that tend to be shown for queries that are information centered as opposed to brand-centric. I'm been noticing an increase in these among some big brands in the travel vertical, and wanted to throw it out there to the esteemed Moz community. Are these the preserve of big site SEO/brands, or is there anything we can/should be doing to increase our chances of getting these topical sitelinks to appear? Cheers! rkdVaDN
Intermediate & Advanced SEO | | linklater0 -
Is there anything wrong with this 301 redirect?
I'll keep this one short and sweet 🙂 Many moons ago we used to have several different methods of sorting our products and this change in sort order was achieved by having ?dispmode=list or ?dispmode=grid after the product URL. Best part of a year ago we decided to scrap this feature and 301'd all the ?dispmode URL's back to the base URL. The funny thing is that Google don't seem to have dropped a single one of the old URL's from their index and a search for site:www.refreshcartridges.co.uk dispmode returns almost 8,000 results. This isn't a massive problem but I'd have expected in the past year they'd have picked up on a couple of the 301's and would have started removing the old results. I'd hate to think we were getting any kind of penalisation for duplicate pages. I know the answer to this question is going to be 'just be patient, the old results will disappear' but just to ensure we're not missing anything stupid. I'd really appreciate it if someone could check out www.refreshcartridges.co.uk/brother-c-223.html?dispmode=list to confirm there's nothing more we could be doing to get these old results removed from the index. Many thanks
Intermediate & Advanced SEO | | ChrisHolgate0 -
We recently fixed a Meta Refresh that was affecting our home page - But something still seems wrong. Any suggestions?
We recently fixed a meta refresh issue on our home page. Our store URL: http://www.ccisolutions.com had a meta refresh on it that was going to: www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain The meta refresh is now gone, however there still seem to be some problems: Our IT Director has not been successful in trying to make www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain 301 redirect to http://www.ccisolutions.com - so I believe we now have a duplicate content issue If you look at both of these URLs in OSE, you will see that www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain is getting credit for almost all of the Internal Followed Links, while http://www.ccisolutions.com is getting all the credit for External Followed links. Why doesn't http://www.ccisolutions.com show the same number of Internal Followed Links? I realize this is more of a developer/webmaster question and would be very appreciative of any suggestions or advice. Thanks!
Intermediate & Advanced SEO | | danatanseo0 -
Am I Doing This Wrong? Ecommerce SEO
I ran my site through the SEOMoz On-Page Optimization tool and one of the problems noted was "Keyword Self-Cannibalization" in this case, it was stating I was using the keyword "Board Games" too much. Site in question: http://theboardgamers.co.uk/ The problem being is that every product link contains the word "Board Game" - Which makes sense, but I guess it may look spammy to the SEO world. Would it be best to remove the "board game" part from each internal link and only leave it in the URL structure?
Intermediate & Advanced SEO | | REMOVE560 -
What am I doing wrong?
Hello, i started a Technology Gadgets blog an year ago, since then i focused on writing unique and quality content. I did a bit a forum posting, blog commenting, directory submission and link exchanges with other relevant sites but still i didn't get the traffic which i wish for. At the moment, i am getting only 2000 UVs which is nothing in my opinion. What else should i do to? Help please
Intermediate & Advanced SEO | | Ibbi11220