Question About Permalink Showing Up in Search Results
-
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions.
-
Google is showing "Knowledge Base" for your site because it has recognized breadcrumbs on your website. The competitors whose longer links are showing up don't use breadcrumbs, so Google has no structured data on what category it's in.
There isn't a setting to toggle "show breadcrumbs" or "show full URLs" - if you use breadcrumbs that Google recognizes, it will automatically display them in SERPs. Breadcrumbs typically improve your sitewide SEO and also can give visitors a clue about what type of page they're visiting, so if you choose your categories and breadcrumbs wisely, I think it can improve the user experience. I definitely wouldn't remove the breadcrumbs from the website just so the SERPs will show longer URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UK and USA site showing up in UK serps for Brand search
Hay Moz Community. I really hope you can shed some light as I am going round in circles. If you do a search in google UK for Oak Furniture Land you will see the two result is www.oakfurnitureland.co.uk and then www.oakfurnitureland.com The problem I have is only the UK site should be showing. Both have hreflang implemented and targeting in search console for UK and USA respectively but it seams that google does not want play ball. Any assistance is greatly appreciated Alex Mxdst
Intermediate & Advanced SEO | | Alexcox60 -
Error 404 Search Console
Hi all, We have a number of 404 https status listed in Search Console even treated, not decrease. What happened: We launched a website with the urls www.meusite.com/url-abc. We launched these urls sitemap. Google has indexed. ... For some reason, the urls were changed four days later by some developer in my equipe. So I asked the redirection of URLs "old" already indexed to the new (of: / url-abc to / url-xyz) all correspondingly. I submit the sitemap with new urls. We fixed the internal links. And than marked as fixed in the Search Console. But it does not work! Has anyone had a similar experience? Thanks for any advice!
Intermediate & Advanced SEO | | mobic0 -
Natural Fluctuation in Search Traffic
This is going to sound like a weird question... I'm curious to know whether there is a natural fluctuation in the actual number of searches being made online each week. It would be great to relate this to the performance of my own organic traffic each week. For example, if organic search traffic is down 10% week on week, is that because search in general is down 10%? Has anybody ever looking into this?
Intermediate & Advanced SEO | | ausmed0 -
Question on Moving Content
I just moved my site from a Wordpress hosted site to Squarespace. We have the same domain, however, the content is now located on a different URL (again, same base domain). I'm unable to easily set up 301 redirects for the old content to be mapped to the new content so I was wondering if anyone had any recommendations for a workaround. Basically, I want to make sure google knows that Product A's page is now located at this new URL. (www.domain.com/11245 > www.domain.com/product-a). Maybe it's something that I don't have to worry about anymore because the old content is gone? I mean, I have a global redirect set up that no matter what you enter after the base domain, it now goes to the homepage but I just want to make sure I'm not missing something here. Really appreciate your help!
Intermediate & Advanced SEO | | TheBatesMillStore1 -
Alternative links in the search results.
Hello, This is a short question Please look at this SERP screenshot: http://imgur.com/1EMen Who do they get the other links under their results. Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
Local Searches done from outside of local area better than searches from within local area
Here's a strange one: I am working on a site for a local business and targeting local searches. The names have been changed to protect the innocent. Various keyword position tools show the site ranking very well for searches like "Anytown Widget Store". Doing the same Google search from a browser in Anytown, the site shows up much lower. So I tried changing the location in Google to other cities, using a variety of browsers and it comes up much higher out of town than in town. I have seen plenty of geographic discrepancies before, but usually they went the other way - searches from the actual local area did slightly better than the same searches done elsewhere, which would make sense. Any thoughts on why this would happen?
Intermediate & Advanced SEO | | Nick_Ker0 -
Advanced Question on Synonym Variation Pages!
Hi, This is quite an advanced question, so I'll go through in detail - please bare with me! I launched the new version of our website exactly a week ago - and all the key metrics are in the right direction: Pages / Visit +5% , Time on Site +25%, Bounce rate down 1 %. I work in an industry were our primary keyword has 4 synonyms and our long tail keywords are location related. So as an example I have primary synonyms like: Holiday, Vacation, Break, Trip (Not actually these but they are good enough as an example). Pluralised versions and you have 8 in total. So my longtail keywords are like: Las Vegas Vacation / Las Vegas Vacations
Intermediate & Advanced SEO | | James77
Las Vegas Holiday / Las Vegas Holidays
Las Vegas Trip / Las Vegas Trips
Las Vegas Breaks / Las vegas Breaks All these synonyms effectively mean the same thing, so my thinking on my new website was to specifically target each of these synonyms with their own unique page and optimise the meta and page titles, to those exact words. To make these pages truely unique, I therefore got a bunch of copywriters to write about 600 words unique for every long tail synonym (well over 750,000 words in total!). So now at this point I have my page "Las Vegas Holidays" with 600 unique words of content, and "Las Vegas Vactions" with 600 words of unique content etc etc etc. The problem is, when the user is searching for these words, there primary goal is not to read 600 words of content on "Las Vegas Holidays" - their primary goal is to get a list of last vegas holidays that they can search, view purchase (they may want to read 600 words of content, but is not their primary goal). So this puts me in a dilema - I need to display the nuts and bolt (IE the actual holidays in las vegas) to the customer on any page they land on off my synonyms as the primary content. But to make sure these pages are unique I need to also have this unique content on that page. So here's what I did: On every synonym version of the page I display the exact same information. However, on each page I have a "Information" link. and on click this pop's up a layer which contains my unique content for that page. To further optimise using perfect anchors in this content pop-up, I have cross linked the synonym pages (totally naturally) - IE on my "Las Vegas Holidays" page, in the content I may have the words "Las Vegas Breaks" - this would be linked the the "Las Vegas Breaks" synonym page. In theory I don't think there is anything wrong with what I am doing in the eyes of the customer - but I have a big concern that this may well look "fishy" to SE's. IE the pages are almost identical to the user except for this information pop-up layer of unique content, titles and meta. We know that Google at least can get can tell exactly what the user see's when they land on that page ( from their "Preview") and can distinguise between user visible and hidden text. Therefore, even though from a user experience, I think we are making a page that is perfect for them (they get the list of vactions etc as the primary content, and can read infomation if they want by clicking a button), I am concerned that SE's are going to say - hold on a minute there are load of pages here that are identical except for a chuck of text that is not visible to the user (Even though this is visible to the user if they click the "Information" button), and this content cross links to a load of almost identical pages with the same thing. Today I checked our rankings, and we have taken a fair whack from google - I'm not overly concerned at the moment as I expected big fluctuations from ranking for the first few weeks - but I'd be a lot more confident if they were fluctuating in the right direction!! So what do I do?
As far as I can see my options break down as follows: Content Display:
1/. Keep it as it is, and hope the SE's don't see it as spammy. Even though I think what we are doing is the best for customer experience, I'm concerned SE's won't. 2/. On every synonym page, below all the list of products, packages etc that the customer wants to see, display the unique content as a block of subtext text which is visble by default. This however could make the page a bit ugly. 3/. Display a visible snippet of the unique content, below all the packages, and have a more button which expands the rest of the content - IE have a part visible layer. This is slightly better for display, but again I'm only displaying a portion of visible content and the rest will still be flagged as "hidden" by default to the SE's. Cross Linking within the content:
1/. Keep it as it is where synonym keywords link to the synonym version of the page. 2/. Alter it so that every sysnonym keyword links to the "primary" synonym version of the page - EG if I now "Las Vegas Holidays" is my main keyword, then "Las Vegas Vactions" keyword, would not link to my "Las Vegas Vactions" page as current, but would link to my "Las Vegas Holidays" page. I apologise for the indepth questions, but it requires a lot of explanation to get it across clearly. I would be grateful on any of your thoughts. Many thanks in advance.0 -
Block all search results (dynamic) in robots.txt?
I know that google does not want to index "search result" pages for a lot of reasons (dup content, dynamic urls, blah blah). I recently optimized the entire IA of my sites to have search friendly urls, whcih includes search result pages. So, my search result pages changed from: /search?12345&productblue=true&id789 to /product/search/blue_widgets/womens/large As a result, google started indexing these pages thinking they were static (no opposition from me :)), but i started getting WMT messages saying they are finding a "high number of urls being indexed" on these sites. Should I just block them altogether, or let it work itself out?
Intermediate & Advanced SEO | | rhutchings0