Keyword research
-
Hi,
When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools."
Thank you,
-
Hi Lydia,
I re-read your answer and something got me confused. If my main keyword is "SEO", you are saying that as a secondary / supporting keyword it is best to use "SEO" by itself instead of "SEO tools" because it has got a different meaning ?
Thank you,
-
Thank you for the confirmation. I thought it was but wasn't a 100 % sure.
-
Yes, you can have the focus keyword of the page be "SEO" and have a secondary keyword be "SEO Tools" and they would be counted as two separate keywords.
-
I understand that it is 2 different topics but you can't you cover the topic of SEO with a sub topic that is SEO tools ?
Thank you,
-
"SEO" and "SEO Tools" would be two separate keywords to target. It is important to build the intent of your body content around the keyword you are targeting. Like, if you were targeting "SEO" your content would likely be an overview of the definition of "SEO". If you were targeting "SEO tools" you would want to focus the content around "SEO tools" specifically.
It's not so much that it matters how many times you use the keywords, but how your content defines it. Having high quality content should be the focus priority.
Hope that was helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My keywords aren't performing for my Umbraco site
A client of mine has just redesigned their site which was pretty small (homepage, about us page and contact us page) and now it includes homepage, about us page, 3 services pages, 5 blog posts and a contact us page. their domain authority is 5, so that gives you an idea of their size. We updated their key pages with keyword optimised content and added the keyword to their meta title and meta description. they're in the process of adding the alt tags and also they need to enable meta tags for the blog posts. Everything is quite in the process at the moment and their organic traffic is low. But I believe that some of the keywords should start moving places for the pages that have been optimised and they haven't. Is there any reason for this? I believe the services pages which have meta tags should have started ranking at least in very low position for the selected keywords. Is there something I'm missing? Thank you!
Intermediate & Advanced SEO | | Chris_Wright0 -
Structuring sentences after keyword research
Hello, Once I have done your keyword research is there way to write other than "naturally" which is what everyone says ? Could someone explain what they mean by naturally. For example let's say my keyword is Piedmont bike tour, some of the words I find through my research are cycle, routes, piedmont, barolo, wine etc... Is there a way to integrate those so that google understands what I mean. I imagine that google parses sentences for s reason and imagine that if I only sprinkle those words like in the sentence below it won't work. Piedmont bike tour, cycle, routes, piedmont, barolo, wine all this is cool ! Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
External Keyword Anchor Links - Always Bad?
1) I've been told that other sites linking to my site with keyword-rich text are bad. 2) But Google Console / Analytics shows that we rank extremely high for random, pointless phrases loosely tied to the topic of our site. Like "dht blocker". (its a hair loss site) 3) This week I began analyzing our backlinks. Guess what I found? Literally hundreds of bot-created spammy trackback and pingback text links around the phrase "dht blocker" It seems to me that keyword rich anchor text on external sites is NOT a bad thing. In fact its an outstanding way to rank better for your desired keywords. Obviously the "bad" is the spam element. Probably the high quantity. On unrelated websites. But guess what? It worked. _We are ranking extremely well for these pointless phrases, thanks to these spam bots. _ Obviously we will be disavowing all these sites. But I want to start building quality links via legitimate, honest means. So here is my question: If I begin a legitimate honest link building campaign with other websites, and request that they put the HREF around our most coveted keyword phrase - is this inherently BAD? Or is it actually possibly GOOD? ----------------------------------------------------------------------------------- Thoughts?
Intermediate & Advanced SEO | | HLTalk1 -
Researching search volume drop
I am seeing a pretty precipitous drop in search volume traffic (see link). My keyword rankings don't seem to have suffered too much over this period. In fact, my #1 keyword have actually increased slightly in this timeframe. Two questions... Is there some way to assess overall search volume across my tracked keywords (to see if this is just a case of overall searches dropping)? Is there a recommended plan of attack for investigating drops like this - beyond overall search volume, what other data might be important in identifying the cause of this. In short, I'm looking for some logic/structure for how I investigate this, using Moz tools and reports. Thanks. Mark omE1VPc
Intermediate & Advanced SEO | | MarkWill0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
One word Keywords
Hey as you know that as a seo we are, we always optimize keywords which are at least 2 words, and lets say I'm trying to optimize a page for terms like "man clothing, man london clothing, man great collection, man stylus collection" and as you can guess I optimize this pages for this keywords by inputting them into title heading tags and body.
Intermediate & Advanced SEO | | atakala
So my question is , what if google takes "man" phrase from my 2 words keywords, and pretend as a my keyword. (I mean what if google thinks my keywords is man because as you can see in all of the keywords "man" is in all of them.)
And what if Google thinks the density of "man" probably would be %20 which is astronomic number.? Sorry for my bad english.0 -
Solving Keyword Cannibalisation WITHOUT exact match internal links
Hi guys, I have an ecommerce client I'm working with (they are a tour operator). The client has multiple variations of very very similar tours which has created a keyword cannibalisation issue. I've read this blog from Rand on the issue, and I understand that I need to use internal links to show the bots which page I want to rank for which term. Problem is, I cant use exact match anchor text as it wouldn't adequately describe the tour from a user's perspective. eg I want a single page to rank for 'Los Angeles Tour' however, because the tour also takes in san francisco, I cant use the exact match anchor text 'Los Angeles Tour' because it doesn't give users a realistic indication of the page that they are going to. My solution... Is to use the internal linking structure eg 'San Francisco & Los Angeles Tour', This has the keyword phrase I want to optimise for within the anchor text. Does this have the same effect as using the exact match anchor text? I cant really see any other solution, so I'm guessing that s the right course of action Your thoughts would be much appreciated
Intermediate & Advanced SEO | | jamesjackson0 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | | CMTM0