Keyword research
-
Hi,
When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools."
Thank you,
-
Hi Lydia,
I re-read your answer and something got me confused. If my main keyword is "SEO", you are saying that as a secondary / supporting keyword it is best to use "SEO" by itself instead of "SEO tools" because it has got a different meaning ?
Thank you,
-
Thank you for the confirmation. I thought it was but wasn't a 100 % sure.
-
Yes, you can have the focus keyword of the page be "SEO" and have a secondary keyword be "SEO Tools" and they would be counted as two separate keywords.
-
I understand that it is 2 different topics but you can't you cover the topic of SEO with a sub topic that is SEO tools ?
Thank you,
-
"SEO" and "SEO Tools" would be two separate keywords to target. It is important to build the intent of your body content around the keyword you are targeting. Like, if you were targeting "SEO" your content would likely be an overview of the definition of "SEO". If you were targeting "SEO tools" you would want to focus the content around "SEO tools" specifically.
It's not so much that it matters how many times you use the keywords, but how your content defines it. Having high quality content should be the focus priority.
Hope that was helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword not provided now in search console
Hello, Is the not provided now available in google search console ? It seems that it is or is it a totally different thing in the search console ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to perform keyword research for Innovative products?
Hi Mozzers, I am doing an SEO audit for a new client that has an innovative product in the shoe industry. The terms he uses to qualify his shoes don't get searched that much. Digging in into his google analytics I found some potential kws that has a small amount of traffic that he is already ranking for. So my question is how should I conduct my kw research for an innovative product that is new to the market and no competitors to analyze from? Thanks for providing any tips and/or suggestions!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Optimized pages ranking lower than homepage with keywords
Ok, I know this question has been out there before, but i don't know how fo search for it specifically enough. I have several keywords that rank higher on my home page. As you know MOZ assigns keywords to whichever page on your site popping up in search first. So even though i have A-grade optimized pages for a particular keyword, that page may not pop up BEFORE the homepage for instance, on searches. In many cases, the homepage is grade "F" for a particular keyword, yet its pulling up first for most of my keywords. I know that my homepage has more rank because it gets the most visits and i'm sure we can't really optimize the homepage for EVERY keyword. What is the best thing to do in this situation? Do i just need to wait for my optimized page to catch up in rank, or is there a trick to optimizing homepage to ALL key words at grade "A" level? Do i need to keep back-linking to my optimized page directly to get the juice up? I created all these great optimized pages for specific keywords, but my homepage which shows "F" grade is the one pulling up 4th or 5th on searches Help??
Intermediate & Advanced SEO | | DrMcCoy0 -
How do you decide which keywords to optimize first?
Let me be very clear, I am not looking for info on how to rank keywords so please do not post about that. I have a list of keywords I chose and want to rank for, and every group of keywords are related. I was wondering, what is a good strategy for determining which keywords to start with? Should I take one keyword from each group so it looks more natural? Should I do a group of 10 related keywords at a time? Any ideas? Links? Tips? Resources? What have you done in the past?
Intermediate & Advanced SEO | | jhinchcliffe0 -
Keyword search in Google Adwords
Hello all, I would like to use the Google Adwords Keywords search tool, in order to start working in the structure of my website and targeting the right keywords. I am targeting all the world, all languages, global monthly searaches but: I have the doubt which filte I should use: broad?, exact? or phrase?I am using "braod" but I do not know if I should use exact instead for keyword selection. Would you recommend me any other tool instead of Google Adwords Keywords Search for keyword analysis? Thank you very much Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Keyword research with smart search suggestions?
I found a smart search suggestion plugin that looks amazing and thought I'd see if anyone has experience with it. www.suggest.io looks like a great usability improvement and even helps to do keyword research with what your visitors are searching on your site. I'm excited about it and feel like it is too good to be true. Does anyone have experience with this plugin or something similar?
Intermediate & Advanced SEO | | TheDude0 -
Keywords in domains losing power
One of my clients received a letter from another seo company touting for business. I would be interested in hearing what your opinion is on this fellow SEO providers. Letter attached - > letter.jpg
Intermediate & Advanced SEO | | onlinemediadirect0 -
Thought provoking discussion on perfect synonym keywords
This is just a general theoretical discussion to provoke some thought. Suppose I have a 2 synonym keywords - which mean identical things. EG - "Golf Holiday" "Golf Break" - probably you can think of better ones, but you get the idea. On the following assumptions: Google knows these synonyms have identical meaning. Google want to provide the searcher with the "best possible result set". By definition there can only be 1 "best possible results set" If the above is true, then Google should produce identical result sets for either of these terms - **So why don't they? **
Intermediate & Advanced SEO | | James770