How Shold I Structure URLs for a Portfolio?
-
Hi Moz Community,
My web design agency has a lot of different projects we showcase in the portfolio of our site, but I'm having trouble finding information on the best practices for how to structure the URLs for all of those portfolio pages. We have tons of projects that we've done in the same service category and even multiple projects we've done for the same company within that category.
For example, right now things look like:
www.rootdomain.com/portfolio/web-design/clientname which tends to get long, bulky and awkward, considering we do lots of projects in the web design category and might do a second project for the same company.
How should we differentiate the projects from a URL standpoint to avoid having all of the pages compete for the same keyword? Does it even matter, given that these portfolio showcases are primarily image-based anyways?
-
The structure of a website or a blog is of great importance for its chances to rank in search engines. In my opinion, there are two main reasons for this
- A decent structure makes sure Google ‘understands’ your site.
- A decent structure makes sure you do not compete with your own content.
Site structure is only one aspect of SEO. All the different aspects of SEO, like content writing, keyword research and even technical SEO, have to do with site structure. All the different aspects are closely related to one another.
Keyword research
Proper keyword research will help you nd out what search terms are used by your audience. And this is of great importance. Optimizing for words that people don’t use, doesn’t make any sense. In order to perform your keyword research well, you’ll have to get inside the heads of your audience. So, for Example, you have a design agency and you need to research for a topic like Wordpress, Web Design, Woocommerce Design, Shopify and so on.So let's take "Shopify Design" as the main topic, let's assume you have been developed a lot of project about it, and you want to rank your portfolio. In that case, you create a category page called "Shopify Design" and inside of it you can use subcategories like
- Furniture Stores
- Shoes Stores
- Boutique Stores
- Pet Stores
As your site grows, you might create duplicate tags and categories. When you have a category "Shopify Design", you shouldn’t have a tag page
The same goes for single or plural; an article shouldn’t be in the categories ‘shirt’ and ‘shirts’. One of those shouldn’t exist. Pick single or plural and stick with it for all your category and tag terms. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrongly, it’ll break things.
Why optimize your category pages?
There are two main reasons why you should focus on optimizing your category page:1 Category archives are landing pages
Your category archives are more important than individual pages and posts. Those archives should be the rst result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that are going to be gone a few weeks/months later.2 Categories prevent individual pages from competing
If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing.Categories are used to create large groups within your site. They bundle content that has a similar high-level topic. Products or blog posts on your site should fall into a category (a shop category or a blog category).
Tags on the other hand just group content on certain topics together. Tags are not hierarchical. You can see them as an index of your site. They’ll not necessarily fall into a category. They can apply to products, but to other site content as well.
In your case to be effective in your strategy you need to follow a herarqy
- Main Categorie ---> Shopify Design
- Sub Categorie ---> Furniture Stores
- Single Project ---> Project X optimized for a long tail keyword
You can use the tag with a different approach
An example could be- minimal desig
- typographic desig
- color full
I hope this info can help you.If my answer were useful don't forget to mark it as a good answer
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical urls - do my web pages need them?
Hello, I'm going round in circles with this issue, so hopefully someone can help... The Moz crawl of my website lists a number of pages as "missing canonical url". The pages are all different and do not have similar content. Do I need to add a canonical url to each page? My agency quoted the following (x referencing this page: https://developers.google.com/search/docs/advanced/crawling/consolidate-duplicate-urls) list itemYou would use Canonical URLs if: list item"...you have a single page that's accessible by multiple URLs, or different pages with similar content (for example, a page with both a mobile and a desktop version), Google sees these as duplicate versions of the same page." list itemThis is not the case here and so we would not propose to change anything. We could add Canonical URLs if the client feels that it is critical which occurs an additional cost. Any help / advice much appreciated. Thanks
Technical SEO | | rj_dale0 -
Can you help by advising how to stop a URL from referring to another URL on my website please?
Stopping a redirect from one URL to another due to a 404 error? Referred URL which is (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/%5Bnull%20id=43484%5D) Referring URL (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/)
Technical SEO | | Nichole.wynter20200 -
Question on URL wording and structure best practices
We're mapping out some URL structures and trying to figure out what would be best for separating folders for articles and videos regarding wording in the folder say: www.site.com/category/article/name-of-article/id#/ ---- www.site.com/category/video/name-of-video/id#/ vs. www.site.com/category/a/name-of-article/id#/ ---- www.site.com/category/v/name-of-video/id#/ Second option came about the ''shorter is better' way of thinking. Downside I see to it is if the link would be copied and pasted somewhere probably would be best for a user to make it clear they are clicking into an article or a video, don't think just an 'a' or a 'v' would be very telling in that scenario. Would it be better for search engines to make it clearer with the whole word in there? Any other pros and cons to each? Not sure what's the best route here.
Technical SEO | | SBRMarketing0 -
URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site. Category: Fasteners
Technical SEO | | ROI_DNA
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts0 -
Google Cache showing a different URL
Hi all, very weird things happening to us. For the 3 URLs below, Google cache is rendering content from a different URL (sister site) even though there are no redirects between the 2 & live page shows the 'right content' - see: http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/tours/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/team/ We also have the exact same issue with another domain we owned (but not anymore), only difference is that we 301 redirected those URLs before it changed ownership: http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/Kenya/2 http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/accommodation/Namibia/5 I have gone ahead into the URL removal Tool and got denied for the first case above ("") and it is still pending for the second lists. We are worried that this might be a sign of duplicate content & could be penalising us. Thanks! ps: I went through most questions & the closest one I found was this one (http://moz.com/community/q/page-disappeared-from-google-index-google-cache-shows-page-is-being-redirected) but it didn't provide a clear answer on my question above
Technical SEO | | SouthernAfricaTravel0 -
Why xml generator is not detecting all my urls?
Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap, Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!
Technical SEO | | Ideas-Money-Art0 -
Would these be considered dynamic URLs?
Hi, I have a (brand) new client (outdoor recreation), and it links to many different lodges. It's built in Wordpress (Pagelines), and the partner page link URLs. Although they do have the "?" in there, it's only has a single parameter. http://www.clientsite/?partners=partner-name Google is indexing the URLs, I do plan to increase the amount of content/on-page for each. Yet, weighing the risk/reward of rewriting all of these URLs.
Technical SEO | | csmithal0 -
GWT, URL Parameters, and Magento
I'm getting into the URL parameters in Google Webmaster Tools and I was just wondering if anyone that uses Magento has used this functionality to make sure filter pages aren't being indexed. Basically, I know what the different parameters (manufacturer, price, etc.) are doing to the content - narrowing. I was just wondering what you choose after you tell Google what the parameter's function is. For narrowing, it gives the following options: Which URLs with this parameter should Googlebot crawl? <label for="cup-crawl-LET_GOOGLEBOT_DECIDE">Let Googlebot decide</label> (Default) <label for="cup-crawl-EVERY_URL">Every URL</label> (the page content changes for each value) <label style="color: #5e5e5e;" for="cup-crawl-ONLY_URLS_WITH_VALUE">Only URLs with value</label> ▼(may hide content from Googlebot) <label for="cup-crawl-NO_URLS">No URLs</label> I'm not sure which one I want. Something tells me probably "No URLs", as this content isn't something a user will see unless they filter the results (and, therefore, should not come through on a search to this page). However, the page content does change for each value.I want to make sure I don't exclude the wrong thing and end up with a bunch of pages disappearing from Google.Any help with this is greatly appreciated!
Technical SEO | | Marketing.SCG0