Difference LSI and and secondary related keywords
-
Hi,
It is confusing to me. So far what I understand is the following:
LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc...
Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ?
If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ?
Thank you,
-
Thank you it makes things much more clear now.
-
Hey there,
I wouldn't worry too much about the concept of LSI. Most of the people who know it well will tell you that it's a valid concept, but not used actively by Google (https://twitter.com/bill_slawski/status/963525512294379520).
LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc...
Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ?
I disagree with that. While you don't want to use a term excessively in a piece of content - there's no problem with using it multiple times, and writers should use variations naturally. Also - you don't need to think of "town of Florence" and "Florence" as separate keywords. They're close enough to be interchangeable. Usually when SEOs talk about related terms, they're talking about "world war II" and "germany", or "trees" and "leaves".
If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ?
An article about a bike tour in Siena should be a separate piece of content from an article about the town of Sienna. It appears that "palio of siena" is a horse race? In which case that would be two separate pages of content if you wanted to rank for both terms.
I recommend looking at some established and top-ranking websites in your niche and see what they're doing. That's often the best way to get a feel for what is working. If your niche isn't super competitive and you can't find examples you think are good, you can also look at more competitive topics in related industries - for example "kentucky derby"-related searches might be a good example in the US.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I optimise my key pages for new (related) key phrases as they arise, without compromising the original optimised keywords?
I have an important product page that I've fully optimised for a couple of specific key phrases. There are some other really good (related/similar) key phrases it's starting to rank on the first page for which I'd like to increase ranking on further. How can I optimise/improve ranking for these without compromising ranking for other keywords?
Intermediate & Advanced SEO | | nicolewretham0 -
Keyword not provided now in search console
Hello, Is the not provided now available in google search console ? It seems that it is or is it a totally different thing in the search console ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Different snippet in Google for same page
Hello, I have a question regarding the snippet of a specific case: When i search the homepage by searching the business name, i find the correct snippet of the homepage (with the meta description that was entered). If i search it via site:www. it still show the default meta description. Has anybody had experience with this? Is there a way to change the snippet of site:www.? Does it influence SEO? Thank you!
Intermediate & Advanced SEO | | conversal0 -
Dividing my catalog into 2 different sites.
Hi, We are a wholesaler for electronics parts and accessories on our main site Our Business for parts is more B2B. Accessories is more B2C oriented. Right now, our catalog is not the best SEO Friendly kind. We want to move all accesories to a new site. Now. So as not to get duplicated content, and user experience, I guess the best is remove all category pages and product pages from our main site. That would generate lots of 404. What would be the way to handle this as we are talking about hundreds, maybe thousands of pages ? Thanks.
Intermediate & Advanced SEO | | Kepass0 -
Duplicate content but different pages?
Hi there! Im getting LOTS of "duplicate content" pages but the thing is they are different pages. My website essentially is a niche video hosting site with embedded videos from Youtube. Im working on adding personal descriptions to each video but keeping the same video title (should I re-word it from the original also? Any help?
Intermediate & Advanced SEO | | sarevme0 -
Keywords under product listing pages
Hi guys, One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation. Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket. Are we over optimising the page for the main keywords by having them under each product? Would that page be over optimised for womens ski jackets? Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
Geo targeting - same language, different countries
We are in serps in US google, but not in the UK, Australia. Also we have non-english translations of the website - these options works very well. Are there any logic options to make uk.domain.com? We can add United Kingdom in the description and texts. Can this do though in www.google.co.uk ? Same with AU. Website content fits all countries.
Intermediate & Advanced SEO | | bele0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0