URL Structure for a shopping website
-
I have a website which currently has a bad URL structure. I would like to change it.
Proposed URL Structure:
www.website.com/category/men/jackets
www.website.com/category/men/jackets/product-name
Is it a good URL structure?
I have seen some other website uses their product name right after their root domain.
I have also seen another structure which changes like below:
www.website.com/womens-jackets/products
www.website.com/mens-jackets/products
Which is Good URL structure for SEO & users?
-
Thanks István Keszeg & Gaston Riera. That helps a lot.
-
Sorry, I've forgot to detail that case:) Thanks for pointing it out.
-
+1 to /category/subcategory/product
Also, addressing the case where a product can live in several categories, those should be taken care of, either redirecting all to the correct or with canonicals.
Hope it helps.
Best luck
GR. -
Hi there,
Regarding website.com/category/product
What you have to take into consideration: if a product is going to be placed in more than one category, then this product is going to be indexable on more than one URL paths. (Like Gaston mentioned below, in this case you need to take care of duplication, which you can do with canonical links or redirection to one path).
For example, let's say you have a product which is in both cat1, subcat1 and cat2. This way you will have minimum 3 available paths to the product:
This means that on product level you will have to deal with internal duplicated content. This is why usually prefer to use website.com/product url path (IMO).
Regarding the /category/subcategory/ vs /category-subcategory/ this is really a technical question. How "deep" is going to be your website? Do you want a flat infrastructure?
I usually prefer the /category/subcategory/ structure, because of the idea of contents of an e-commerce website should be build up with a structure based upon content silos, where from general you move towards the specific (indifferent of how we achieve this, with subcategories or filters within categories). I really hope it helps you answer your questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is google still crawling my old website pages?
Why is google still looking at my old indexed pages and not my new index. ? Why are they crawling my old website links when none of them are available? How do I overcome these problems?
Web Design | | optimalspaces0 -
ECWID Ecommerce Sites. No Custom URLS?
Is there any way possible to be able to name product urls in website that use ECWID for their ecommerce? They have long and "dirty" urls. For example this running boards site: http://www.runningboards4less.com/general-motors#!/~/product/category=6593890&id=28043027 Isn't this hurting the overall SEO of the site? Especially product pages?
Web Design | | Atlanta-SMO0 -
Do you feel my website looks outdated?
My real estate website is www.RiverValleyGroup.com I'm considering undergoing a new design...bounce rate is somewhat high and I can't decide if the current design looks outdated or not. Thoughts?
Web Design | | gohawks77900 -
What structured data would you recommend marking up for a companies 'service'?
Hi, I'm finally starting to use structured data in my clients sites now that Google has embraced it so much. I have a client that is a cosmetic physician and has associated services. I thought it would be beneficial to markup each service according to http://schema.org/Service I'll be doing a similar thing with a new local surveyors website too. I'm just wondering if it is worth doing and what Schema properties would you recommend using. For the cosmetic physician I'm thinking of: description
Web Design | | morktron
name
url
sameAs
provider
serviceArea
serviceType0 -
What are the top 3 things you evaluate when contracted to SEO a website?
As a freelancer, what are the top 3 things you evaluate when contracted to SEO a website for a client?
Web Design | | StreetwiseReports0 -
Does File Compression software on a website benefit SEO?
Hi all. Should we be using File Compression software on our website files for SEO benefit? If so, do you like Deflate or gzip? Thank you for your help! Jay
Web Design | | theideapeople0 -
How would restructuring the navigation of my website affect my rankings?
I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?
Web Design | | deuce1s0 -
Need an SEO pro to build us a new fine art website
Hey Seomoz friends My friends and I started buying and selling art 5 years ago. We did it all on ebay. Two years ago I decided to try an attempt at building us a website to further our business outside of ebay. www.originalartbroker.com I used homestead.com software aka intuit to do this. I was able to get a lot of first page results in seo after a ton of work and willing to do a lot more. I'm sure the homestead site slowed my efforts down. I need more power 🙂 What we do. We sell fine art. We are trying to aspire to the leading seller of fine contemporary art online. We will do whatever it takes to get there. Our issue is not our product. Our issue is getting traffic to the site. I only have 175-200 visitors a day. I need better results for the keywords of our artists and inquires that surround them. We have a bounce rate of 70%, average time on site of 1 minute 50 seconds, and a slow loading site that is almost impossible to create individual pages for pieces (mgmt nightmare) Outside of our site we have blogs, squidoo pages, facebook account with 2500 fans, twitter page with 2k followers, youtube channel, and a blog on the site for new arrivals. We have a 200-250 piece on our site at any given time. We add probably ten pieces on average a week. We don't need any kind of ecommerce management software as most of our sales are done over the phone being that it is higher end art. I need a site that out performs my competition. I need to be in the top three when someone types in "leroy neiman" "peter max" and so on. I, with limited knowledge, need to be able to use the software everyday to upload new art as it comes in. I want every piece to have its own page so that I can also add pieces to a google merchant account. When I add new pieces under a certain artists and it creates its own page i want it to create h tags and an url extension for each product as I add them based off the discription and artists name. I would like some sort of blog integration to post our new arrivals as we get them. I would like some sort of customer capture. I am thinking something along the lines of them prociding email, name, and zip code to see the prices on the site. You are the seo pro so you know what it takes. I would like to know what a solution would cost to get us on the ground with more seo power. A site with speed that is easily indexed. It doesn't need to have a lot of bells and whistles. Please look at my site and let me know what you think. You can get an idea from that of what we are doing. Please give me an idea of what you can do and what it would cost. Thank you
Web Design | | forecastedinvestments0