New Google Update - weird ranking
-
Hi
I wanted to get your thoughts on this keyword ranking.
This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone
We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off?
Love to get some thoughts on this!
Becky
-
Hi Ed
Yes would love to see the whiteboard Friday on it!
No, not seeing it as an issue, more trying to workout why it's happening and how I can provide the customer with the 30 stone option - we don't sell any so I've mentioned it to the product managers.
My other struggle is the changes I can actually make to the product page - this is controlled by a development team in France and we have little room to make changes which can be frustrating.
You're last point about product pages interfering with one another will be a big one for me. I have so many products which are almost identical,
say I have 4 x high back faux leather chairs with arms, these pages will always compete & how do you get around this? We've tried to optimise so we have variations of the keywords in the titles, so they're all slightly different, but if Google knows these are all related surely they're always going to compete?
Thanks!
Becky
-
Google may well be responding to implicit user feedback. So they gather data through chrome that people who want 24 stone chairs often also want 30 stone chairs. Rankbrain is trying to guess with it's AI that these people want the same things.
Why would you not want to be ranking for both? Is it because you don't sell the 30 stone version? There have been some quantum shifts in ranking over the last few weeks and many sites are seeing their content being picked up in lots of search terms not mentioned anywhere on the page. There's a whiteboard Friday about it somewhere. Mods please could you help remind me which one it is for Becky?
I've noticed since writing about endodontics that Google is now calling us an endodontist. This is a problem for us because it's illegal to call yourself a specialist if you're not one. And I've not mentioned anywhere that we are specialists but the content is obviously as good as what an endodontist would produce.
So it's a tricky one. I'm not going to de-optimise. Instead were hiring an endodontist! So perhaps a pragmatic solution might be to ask your client to get some 30 stone chairs in stock or see what the demand is like and get ready to order if people start asking for them.
It's not a problem, or if it is it's a great problem to have! Perhaps you could help me with more specifics on the background and why this is a particular issue for your client? There are ways to de-optimise but I'd usually save them for different brands. So Company X 25 stone chairs and 25 stone chairs both contain the words 25 stone chairs, so might intefere internally with one another, stack in the serps or depress results. So in this case I'd just use the brand names and not the descriptors. Or choose one word for one and another word for another. But make sure google doesn;t consider those words to be the same. You can test this by typing in something like 'E-cig' and if 'Ecig' is highlighted in bold in the meta descriptions of the results then google considers it the same thing.
But I'd not be concerned. This is a growth opportunity!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site dissapeared from google search...
I was ranked for the keyword 'airbnb clone' in 3rd page, my url is http://www.claydip.com/airbnb.html. But today it was not found in the search results...i dont understand...i checked with google webmaster tools, there is no errors in on page optimization....Please help...
Algorithm Updates | | claydip0 -
Ranking Software
Hello Can anyone recommend the best rankings/tracking software - something that will track upto position 500 in the serps. Thanks
Algorithm Updates | | webguru20140 -
New site or subdomain
what are pros and cons of launching a new product site as opposed to placing it under a subdomain of the company site? will the new site be placed in the google sandbox? the main goal is to provide credibility for the product, and by placing it under the company site that has been live for over 10 years. It is not a consumer product - more dealers. So people would be pushed to the site or find it through the brochure.
Algorithm Updates | | bakergraphix_yahoo.com0 -
Next Google PR update
When is next google Pagerank update is expected to arrive.
Algorithm Updates | | csfarnsworth
I know it takes one month to one year for Google to update it but I know many people sitting here at Moz know some secrets for sure.0 -
June algorithim update?
Did I miss an alogrithim update that happened last month? The rankings for my tracked keywords do not seem effected (so I didn't notice until now) but according to SEMRush the number of keywords I am ranked for dropped significantly in June. Traffic did not significantly drop in one day, but compared to last month is 20% lower (and should have been ~30% higher based on industry trends) According to SEMRush other websites in my industry, including the most reputable ones still ranked #1 for the most competitive terms - seem to have also dropped significantly this month the number of positions they were ranked for...
Algorithm Updates | | theLotter0 -
Rank dropped for website
We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for? Thanks
Algorithm Updates | | instinctive0 -
Google spitting out old data as new alerts
Am I just unlucky or are others seeing this too? I have several google alerts. For the past 6 months, google keeps sending crap along with good stuff. its a bit like their search results. There are three types of Alerts they send that I'm not impressed with. 1. Alerts that are from unintelligible splogs that take real news stories and rewrite them with unintelligible garbage that makes no sense at all. Sometimes, they serve up new alerts from the same splogs I saw several months ago, that I felt sure they would have zapped by now. 2. Old stories, that have been around for months. I just received one that was from January, from TechDirt, a big site that must get a huge amount of attention from google. 3. Irrelevant stories because they love to show how smart they are by splitting my alert keyword text into multiple words, but it gives useless results. This is the kind of stuff that crappy search engines like AltaVista used to do. Is google reverting to the childhood of search with all these changes?
Algorithm Updates | | loopyal0 -
Best way to find new studies?
I'm wondering how sites break news without dedicating too much time researching. Are there any tools that you use? For example, if you wanted to be one of the first people to know when a celebrity was diagnosed with a health condition, how would you go about doing that?
Algorithm Updates | | nicole.healthline0