Will pillar posts create a duplication content issue, if we un-gate ebook/guides and use exact copy from blogs?
-
Hi there!
With the rise of pillar posts, I have a question on the duplicate content issue it may present. If we are un-gating ebook/guides and using (at times) exact copy from our blog posts, will this harm our SEO efforts? This would go against the goal of our post and is mission-critical to understand before we implement pillar posts for our clients.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Active, Old Large site with SEO issues... Fix or Rebuild?
Looking for opinions and guidance here. Would sincerely appreciate help. I started a site long, long ago (1996 to be exact) focused on travel in the US. The site did very well in the search results up until panda as I built it off templates using public databases to fill in the blanks where I didn't have curated content. The site currently indexes around 310,000 pages. I haven't been actively working on the site for years and while user content has kept things somewhat current, I am jumping back into this site as it provides income for my parents (who are retired). My questions is this. Will it be easier to track through all my issues and repair, or rebuild as a new site so I can insure everything is in order with today's SEO? and bonus points for this answer ... how do you handle 301 redirects for thousands of incoming links 😕 Some info to help: CURRENTLY DA is in the low 40s some pages still rank on first page of SERPs (long-tail mainly) urls are dynamic (I have built multiple versions through the years and the last major overhaul was prior to CMS popularity for this size of site) domain is short (4 letters) but not really what I want at this point Lots of original content, but oddly that content has been copied by other sites through the years WHAT I WANT TO DO get into a CMS so that anyone can add/curate content without needing tech knowledge change to a more relevant domain (I have a different vision) remove old, boilerplate content, but keep original
White Hat / Black Hat SEO | | Millibit1 -
Should I delete older posts on my site that are lower quality?
Hey guys! Thanks in advance for thinking through this with me. You're appreciated! I have 350 pieces of Cornerstone Content that has been a large focus of mine over the last couple years. They're incredibly important to my business. That said, less experienced me did what I thought was best by hiring a freelance writer to create extra content to interlink them and add relevancy to the overall site. Looking back through everything, I am starting to realize that this extra content, which now makes up 1/3 my site, is at about 65%-70% quality AND only gets a total of about 250 visitors per month combined -- for all 384 articles. Rather than spending the next 9 months and investing in a higher quality content creator to revamp them, I am seeing the next best option to remove them. From a pros perspective, do you guys think removing these 384 lower quality articles is my best option and focusing my efforts on a better UX, faster site, and continual upgrading of the 350 pieces of Cornerstone Content? I'm honestly at a point where I am ready to cut my losses, admit my mistakes, and swear to publish nothing but gold moving forward. I'd love to hear how you would approach this situation! Thanks 🙂
White Hat / Black Hat SEO | | ryj0 -
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
White Hat / Black Hat SEO | | seequs2 -
301 redirects for 3 top level domains using WP SEO Yoast
Hey Guys I have a custom built website - and a wp blog attached to this - problem is there are 3 top level domains: zenory.co.nz, zenory.com and zenory.com.au **The issue is when I enter the domain to 301 redirect I only have to enter one domain usually i enter redirect from zenory.com/blog/oldpage to zenory.com.newpage ** For eg: I have just move Phone Psychic Readings from the blog - over to the main site. However there seems to be an issue that I'm still having and trying to clean up. I'm finding backlinks there are linking to each other of my 3 domains that end up backlinking across domains, which I was told this can look as spammy to google. For eg: co.nz links many pages to com.au. I'm currently trying to clean this up at the moment - however while im in the process of this - I find myself question when I'm creating the 301 redirects from the blog - but lets say I'm on the blog for zenoy.co.nz/blog/oldblogpost and when I click on a blog post - it redirects me to zenory.com/newarticlepost - because I have redirected it to .com - how can I redirect and make sure is going back to the right domain name to save myself from having to show this cross backlinks? Would gratefully appreciate any assistance on this tricky situation. Cheers Just
White Hat / Black Hat SEO | | edward-may0 -
Hreflang/Canonical Inquiry for Website with 29 different languages
Hello, So I have a website (www.example.com) that has 29 subdomains (es.example.com, vi.example.com, it.example.com, etc). Each subdomain has the exact same content for each page, completely translated in its respective language. I currently do not have any hreflang/canonical tags set up. I was recently told that this (below) is the correct way to set these tags up -For each subdomain (es.example.com/blah-blah for this example), I need to place the hreflang tag pointing to the page the subdomain is on (es.example.com/blah-blah), in addition to every other 28 subdomains that have that page (it.example.com/blah-blah, etc). In addition, I need to place a canonical tag pointing to the main www. version of the website. So I would have 29 hreflang tags, plus a canonical tag. When I brought this to a friends attention, he said that placing the canonical tag to the main www. version would cause the subdomains to drop out of the SERPs in their respective country search engines, which I obviously wouldn't want to do. I've tried to read articles about this, but I end up always hitting a wall and further confusing myself. Can anyone help? Thanks!
White Hat / Black Hat SEO | | juicyresults0 -
Dynamic Content Boxes: how to use them without get Duplicate Content Penalty?
Hi everybody, I am starting a project with a travelling website which has some standard category pages like Last Minute, Offers, Destinations, Vacations, Fly + Hotel. Every category has inside a lot of destinations with relative landing pages which will be like: Last Minute New York, Last Minute Paris, Offers New York, Offers Paris, etc. My question is: I am trying to simplify my job thinking about writing some dynamic content boxes for Last Minute, Offers and the other categories, changing only the destination city (Rome, Paris, New York, etc) repeated X types in X different combinations inside the content box. In this way I would simplify a lot my content writing for the principal generic landing pages of each category but I'm worried about getting penalized for Duplicate Content. Do you think my solution could work? If not, what is your suggestion? Is there a rule for categorize a content as duplicate (for example number of same words in a row, ...)? Thanks in advance for your help! A.
White Hat / Black Hat SEO | | OptimizedGroup0 -
Potential spam issue - back links
Hi - we have a client whom we work with for SEO. During a review we noticed in Webmaster Tools, there was an IP address with over 30,000 links to our clients site. The IP address is 92.60.0.123. From looking up the IP address details, it looks like it is based in Europe - but we are unable to establish what it is, where the links are and who created it. We are concerned it could be a potential spammer trying to cause an issue with the SEO campaign. Is there any way of finding out any more details apart from the basic information about the location of the IP address? Also - if we submit a disavow via webmaster tools, we are unsure what issue it will have on the clients site if we do not know what it is and the type of links it is creating. Any ideas? Thanks for your help! Phil.
White Hat / Black Hat SEO | | Globalgraphics0 -
Guest Post Blogging And Exchanging Links
Hi, I hope you are all well. Would there be any problem with exchanging a guest blog, so two websites doing a guest post for each other and both sites linking back to each other. I don't think this would be an issue on a small scale though I just wanted to see what everyone else thought. Are there any other things I should bear in mind when doing this as well? Kind Regards
White Hat / Black Hat SEO | | JonathanRolande0