Zero visits from keyword in Google Analytics
-
The keyword "business engagement in outsourcing" shows 0 visits. I have a look at Seomoz post at - http://www.seomoz.org/blog/advanced-google-analytics. According to it,
"If someone makes more than one visit to a site within the same "session" and each visit comes from a search but on different keywords, then both keywords will be included in the keywords report - the first with 0 visits and the second with 1 visit"
In my GA report, i could only see 0 visit for the above keyword. Why is 1 visit not being shown ?
On reading the blog, http://webanalysis.blogspot.com/2008/04/google-analytics-tips-and-tricks-why-do.html#axzz1UPqhMV7o
i am more confused, as it says "Google Analytics, assigns the visitors activity to the first keyword " . which is NOT what seomoz suggests
-
Thanks for following up Will.
-
Thanks for checking this out and not just taking it at face value guys. I have to admit I didn't test it in detail. It seemed plausible because GA is generally last touch, but I'm glad to see someone testing it. I have updated the post.
-
Yes.
In this instance the testing I performed this week and the testing Anil performed in 2008 showed consistent results, and are in alignment with Google's explanation of how their sessions work.
A session begins when a user first visits your site. That session is maintained for 30 minutes even if the user leaves your site and returns to Google. Everything makes sense and synchs perfectly with the results.
If you wish to pursue this any further I can only suggest either repeating the test yourself, or contacting Will or Avinash concerning the prior article. I can only presume there was a misunderstanding in Will's article.
-
Thanks a lot Ryan. So, we can discount seomozz post ?
-
My test results support the first article you shared.
I duplicated Anil's test. I searched three times for the same site only using a long tail phrase with four words. I altered the 4th term each time.
The first phrase showed "1" visit, the other two phrases appeared in the report but showed "0" visits.
The other results were combined. Even though I did bounce on my first visit the Bounce Rate showed 0%. My bounce on the first visit was immediate but the Average Time on Site was 1:12 which is clearly the average of my three visits.
You can easily perform this test and have the results the next day. Choose a key phrase where you perform well in SERPs but is unlikely to be used in a search. Alter the last term a repeat the steps in Anil's test. The next day, check your GA.
-
Thanks Devin.
If i understood you correctly, GA is attributing the visit to a different keyword ( other than "business engagement in outsourcing" )
-
Thanks Devin.
If i understood you correctly, GA is attributing the visit to a different keyword ( other than "business engagement in outsourcing" )
-
Thanks Ryan. I would also go with the second article. But as you mentioned, its difficult to trust one source over another. I will be waiting for the results of your test. Here is another link.
http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=0d04370f123bc16c&hl=en on the same topic, which suggests that first keyword will show 1 visit, and the second keyword 0 visits. ( Again contradicting seomoz post )
-
The SEOmoz article you linked was published more recently (2009) than the other blog post (2008), so if you have to choose I would go with that one, since Google is constantly updating.
It might help to look at it as the number of 'unique visits'. You got a visit for "business engagement in outsourcing", but that same visitor subsequently did another search and came to your site from a different keyword. As a result, you got several visits for different keywords, but only one unique visit. GA attributed this visit to a different keyword, so "business engagement in outsourcing" is listed as drawing 0 visits.
..if that makes any sense?
-
Hi Atul.
What you have is common in the SEO world: two different SEOs who offer opposing explanations on the same topic. In this case they cannot both be correct. Some things to consider:
The first article was written by Anil Batra. I have never heard of him, but that's OK! He's probably never heard of me either. He lists his credentials at the top of the page which seem satisfactory.
Anil's article was well presented and he offered a screenshot of his results along with a meaningful description of the test he performed to draw the conclusion he ultimately made. The article was written in April 2008.
The second article was written by Will Critchlow of Distilled. Will has written other articles I have read and I find him to be a credible source of SEO information.
Will's article is also well presented. Will specifically shared he contacted Avinash Kaushik from Google who would be considered an expert on the topic. Will's article was written in Jan 2009.
Personally I would choose to accept Will's response being that it is more recent and I offer higher credibility to his Google contact. BUT, I am also hesitant to discount anyone's ideas, especially when they are well presented such as Anil's article.
The great news: we can easily try a new test and find the answer! It's been over 2 1/2 years since the most recent article. I'll go ahead and try some tests and share the results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Do I understand it correctly ? Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ? Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword explorer
Hello, I was trying the keyword explore and got some questions : I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one "tuscany bike tours florence italy" Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ? Then I did the same search but this time with closely related keywords and the keyword explorer give me the word "pasticceria" or "tirrenia" are being closely related to the keyword italy bike ... How does the keyword explorer find those words because I don't see how those can be related... If someone could explain that would be awesome. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Google Adwords - Keyword Avg Cost Per Click
Hi Is there away to get the history of the Avg cost per click for a keyword?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
Delete page and tell it to Google
Hello everybody, i have a problem with some pages of my website. I have had to removed 5-10 pages because these pages linked to 404 pages and i removed it. Need i to tell to Google or Only removed? Thanks so much
Intermediate & Advanced SEO | | pompero990 -
Google Places
If you rank on google places, I have noticed that you do not rank on the front page as well. I have a site that ranks on front page for it's keywords; however, because they are (1) on google places, they don't show up when someone is localized to that area. They show up on google places but not on front page. If you turn of localization, they are first in serps. How can I get around this? Two separate sites? One for Google+ (Places) and one for SERPS?
Intermediate & Advanced SEO | | JML11790 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | | CMTM0 -
Getting a site to rank in both google.com and google.co.uk
I have a client who runs a yacht delivery company. He gets business from the US and the UK but due to the nature of his business, he isn't really based anywhere except in the middle of the ocean somewhere! His site is hosted in the US, and it's a .com. I haven't set any geographical targeting in webmaster tools either. We're starting to get some rankings in google US, but very little in google UK. It's a small site anyway, and he'd prefer not to have too much content on the site saying he's UK based as he's not really based anywhere. Any ideas on how best to approach this?
Intermediate & Advanced SEO | | PerchDigital0