Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you use HREF lang tags when each page that is localised only exists in that language?
-
Hi, I have 2 questions I am seeking an answer for.
We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
-
Your question is not very clear, sincerely.
if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang.
The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa.
so, if no UK product page exists, then the hreflang does not have an meaning to exist.
regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.
-
Despite the efforts, this answer do not respond to the question
-
Hello Adam!
Firstly, John Mueller from Google said that HTML lang attribute is ignored as a ranking factor.
Here some articles:
Google: We Ignore The HTML lang Attribute - The SERoundTable
Why Google Ignores HTML Lang Attribute for Indexing in Search Results - The SEMpostYou should use Hreflang,
Here some really useful resources about that:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogSecondly, yes. It could help creating a separate page for differente audiences. Remember to create a completely original and different page for both countries. And of course use correctly the internationalization tags.
Hope it helps.
Best Luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use Schema zip code markup that includes multiple zip codes but no actual address?
The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state. Can we omit the actual street address in the formatting but add multiple zipcodes?
Local Website Optimization | | hristina-m0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Sub domain for geo pages
Hello Group! I have been tossing the idea in my head of using sub domains for the geo pages for each of my clients. For example: one of my clients is a lawyer in a very competitive Atlanta market http://bestdefensega.com. Can I set his geo page to woodstock.bestdefensega.com? Is this a viable option? Will I get penalized? Thoughts or suggestions always appreciated! Thanks in Advance
Local Website Optimization | | underdogmike0 -
Multilocation business, how can you rank for different categories in different locations with only branch pages?
Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url. Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
Local Website Optimization | | PeteC12
Pete0 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
Are there any suggestions when you completly redesign your web page keeping the same domain but change the host? I want it to go smoothly and want to avoid the rankings we already have including sub pages.
I am currently having our website completely redone by a design company. Are there any suggestions on this process as to not lose the rankings we currently have for our site? The domain will remain the same however we are planning on changing our host. We also have a good amount of sub domains that the web company will not be changing for us.
Local Website Optimization | | molchman0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0 -
Local Business Schema Markup on every page?
Hello, I have two questions..if someone could shed some light on the topic, I would be so very grateful! 1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true? 2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business). Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index? Any tips or help would be greatly appreciated!!! Thanks
Local Website Optimization | | lfrazer0