URL structure for new product launch
-
Hello,
I work for a company (let's call it companyX) that is about to launch a new product, lets call it ProductY. www.CompanyX.com is an old domain with a good domain authority. The market in which ProductY is being launched is extremely competitive.
The marketing department want's to launch ProductY on a new website at www.ProductY.com.
My opinion is that we should instead create a subfolder with product information at www.CompanyX.com/ProductY. By doing this we could leverage on the existing domain authority of CompanyX.comAdditionally for campaigns, and in order to have a more memorable URL we could use ProductY.com with a 301 redirect to www.CompanyX.com/ProductY
What do you think is the best strategy from an SEO point of view?
Cheers
Luca -
Hi Luca,
there should be no reason to link to ProductY.com if it's an empty web that you redirect to www.CompanyX.com/ProductY, unless you create those backlinks, and if you create them, better to point them directly to www.CompanyX.com/ProductY
If there is some reason why someone naturally could create backlinks to that domain that I'm missing, in that case it could help, and it would transfer link juice to www.CompanyX.com/ProductY
If your company wants to do this for marketing purposes, go ahead, it won't benefit your SEO but it won't either harm it.
Greetings!
-
Hi Pau,
Thanks for your answer. I will push for going with www.CompanyX.com/ProductY
The second part of my question is related to the fact that Marketing wants an product URL easy to remember, to have in campaigns and marketing material. Therefore my idea was to use an additional domain (let's say productY.com).
ProductY.com would be an empty page with just a 301 redirect to the real product page www.CompanyX.com/ProductY This to transfer link juice to the real product page in case someone backlinks to ProductY.com
Not sure if this could help as well
-
Hi Luca,
I would go with www.CompanyX.com/ProductY and the reason is same using existing domain authority of CompanyX.com.
Thanks
-
Hi Luca,
in my opinion the best way to proceed is to use your old domain that has a good domain authority and create a subfolder on it, with internak link/links in the Homepage to it. A new website in a new domain will do nothing in a extremely competitive market.
I don't understand the second part of your question. A new website will stop existing if you redirect it with a 301 redirect to the folder on the old domain, and if it's new, it wont give any authority to the page of your product on the old domain.
What I could suggest you in terms of SEO, is to create that new page in the old domain and proceed with a little quality link building campaign destined to that url (quality press articles could be a good option), and probably a social media campaign also would help directly to the promotion of the product and indirectly to the SEO of the product page.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it to add hyphens between words in URL Permalink Structure?
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?
Intermediate & Advanced SEO | | NJ-Keith0 -
Best way to set up URL structure for reviews off of PDP pages.
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this? site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
Intermediate & Advanced SEO | | katseo10 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Should we use URL parameters or plain URL's=
Hi, Me and the development team are having a heated discussion about one of the more important thing in life, i.e. URL structures on our site. Let's say we are creating a AirBNB clone, and we want to be found when people search for apartments new york. As we have both have houses and apartments in all cities in the U.S it would make sense for our url to at least include these, so clone.com/Appartments/New-York but the user are also able to filter on price and size. This isn't really relevant for google, and we all agree on clone.com/Apartments/New-York should be canonical for all apartment/New York searches. But how should the url look like for people having a price for max 300$ and 100 sqft? clone.com/Apartments/New-York?price=30&size=100 or (We are using Node.js so no problem) clone.com/Apartments/New-York/Price/30/Size/100 The developers hate url parameters with a vengeance, and think the last version is the preferable one and most user readable, and says that as long we use canonical on everything to clone.com/Apartments/New-York it won't matter for god old google. I think the url parameters are the way to go for two reasons. One is that google might by themselves figure out that the price parameter doesn't matter (https://support.google.com/webmasters/answer/1235687?hl=en) and also it is possible in webmaster tools to actually tell google that you shouldn't worry about a parameter. We have agreed to disagree on this point, and let the wisdom of Moz decide what we ought to do. What do you all think?
Intermediate & Advanced SEO | | Peekabo0 -
Preserving URL Structure from Os Commerce to Magento
I have a website that is built on OS Commerce and I am planning to transition to Magento. I was told that the transition to Magento would change my url structure. How do I preserve my current url structure while migrating to the Magento platform so that I do not lose my backlink profile.
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Penguin Penalty On A Duplicate url
Hi I have noticed a distinct drop in traffic to a page on my web site which occurred around April of last year. Doing some analysis of links pointing to this page, I found that most were sitewide and exact match commercial anchor text. I think the obvious conclusion from this is I got slapped by Penguin although I didn't receive a warning in Webmaster Tools. The page in question was ranking highly for our targeted terms and the url was structured like this: companyname.com/category/index.php The same page is still ranking for some of those terms, but it is the duplicate url: companyname.com/category/ The sitewide problem is associated with links going to the index.php page. There aren't too many links pointing to the non index.php page. My question is this - if we were to 301 redirect index.php to the non php page, would this be detrimental to the rankings we are getting today? ie would we simply redirect the penguin effect to the non php page? If anybody has come across a similar problem or has any advice, it would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | sicseo0 -
Sub-domain or new domain for new location
I have a small law firm in Dallas, TX. I will be moving to Austin, TX in the next 2 years. My website is doing great here in Dallas, but I have focused on keyword phrases that include the word "Dallas." I would like to leave my current website as is and maintain a Dallas office to keep the business flowing from this website. I am trying to determine the best way to get Austin business from a 2nd website. I know I will need new content that includes the use of the word "Austin". My question is: Should I put the new content on (1) a subdomain (i.e. austin.copplaw.com) or (2) a new domain (i.e. copplawfirm.com). I really want to be a player for the google local search results in both cities. I can use a different name for my law firm in Austin, if necessary. Any advice would be greatly appreciated! Regards, Zac
Intermediate & Advanced SEO | | seozac0 -
Lots of incorrect urls indexed - Googlebot found an extremely high number of URLs on your site
Hi, Any assistance would be greatly appreciated. Basically, our rankings and traffic etc have been dropping massively recently google sent us a message stating " Googlebot found an extremely high number of URLs on your site". This first highligted us to the problem that for some reason our eCommerce site has recently generated loads (potentially thousands) of rubbish urls hencing giving us duplication everywhere which google is obviously penalizing us with in the terms of rankings dropping etc etc. Our developer is trying to find the route cause of this but my concern is, How do we get rid of all these bogus urls ?. If we use GWT to remove urls it's going to take years. We have just amended our Robot txt file to exclude them going forward but they have already been indexed so I need to know do we put a redirect 301 on them and also a HTTP Code 404 to tell google they don't exist ? Do we also put a No Index on the pages or what . what is the best solution .? A couple of example of our problems are here : In Google type - site:bestathire.co.uk inurl:"br" You will see 107 results. This is one of many lot we need to get rid of. Also - site:bestathire.co.uk intitle:"All items from this hire company" Shows 25,300 indexed pages we need to get rid of Another thing to help tidy this mess up going forward is to improve on our pagination work. Our Site uses Rel=Next and Rel=Prev but no concanical. As a belt and braces approach, should we also put concanical tags on our category pages whereby there are more than 1 page. I was thinking of doing it on the Page 1 of our most important pages or the View all or both ?. Whats' the general consenus ? Any advice on both points greatly appreciated? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0