Difference hummingbird and rankbrain
-
From my understanding hummingbird is the fact that google is able to parse sentences and link entites to understand the meaning of content in a better way than with just keywords and rankbrain is about user intent, google understands that they are various ways to mean the same thing.
Is my understanding correct ?
Thank you,
-
I totally agree, thank you for your detailed explanation.
-
You can't really "optimize" for Hummingbird, but understanding RankBrain can certainly help you do keyword research and write relevant content better.
-
I know it's not very clear, but I think the important thing to remember about Hummingbird is that it was a complete rebuild of the core algorithm. I think natural language queries drove part of that rebuild, but Hummingbird covers a lot of ground and will be powering algo updates for months or years. As Danny said, it's like they put a whole new engine in the car. RankBrain is much more specific.
-
Thank you for the information Dr Pete. It is a little more clear. If I understand correctly rank brain is really about user intent in rewriting the query and Hummbird seems to be about voice searches and parsing but it is a little blurry in my mind as you would say other that people at google nobody really understands it fully.
Thank you,
-
I'm afraid it's probably more complicated than that, and I'm not sure anyone outside of Google (and most of the people inside of Google) has a handle on all of the details.
Hummingbird was very broad. It wasn't just an update, but an entire rebuild of Google's core "engine." When Google launched it, they gave examples that make us think a lot of the updates were necessitated by natural-language queries (voice certainly created some of that pressure). So, it definitely changed how Google processed very-long-tail queries, but I think it also created a framework for much more (and may have even been a foundation for RankBrain). Danny's very early FAQ is still a good resource:
https://searchengineland.com/google-hummingbird-172816
RankBrain causes confusion because it gets conflated with ML in search in general, but I think RankBrain has a very specific meaning to Google. I've written about it quite a bit and have had a handful of private conversations with Google employees, and still don't feel like I have all the facts. Here's what I'm comfortable saying... It is an ML-based approach to understanding query relevance, very likely related to models like Word2Vec. Best I know, it acts as a sort of re-ranking layer. So, Google returns results and then RB re-sorts them based on its understanding of relevance. So, truth be told, it's probably not as impactful as some folks think (ML in search could be much broader). It's most active for long-tail, natural-language queries, so there's some connection to Hummingbird, conceptually.
-
Thank yo. I read it and rank brain is clear hummingbird a little less but I think it is about the knowledge graph and parsing from what I understand.
-
Hi There!
We have two nice resources here on Moz that should help you feel totally clear on Hummingbird vs. Rankbrain:
https://moz.com/learn/seo/google-hummingbird
https://moz.com/learn/seo/google-rankbrain
Hope these help, but please let me know if you have any questions remaining after reading through those! I'm pretty sure I wrote both of them, so if anything isn't clear, just ask
-
Hello,
"RankBrain is an algorithm learning artificial intelligence system" - Wiki
Hummingbird is an update of Google's ranking algorithm.
They aren't something comparable because one is a system and one is a codename of an update to a system.
Hope this answered your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to add the actual language for meta tags and description for different languages? cited for duplicate content for different language
Hi, I am fairly new to SEO and this community so pardon my questions. We recently launched on our drupal site mandarin language version for the entire site. And when i do the crawl site, i get duplicate content for the pages that are in mandarin. Is this a problem or can i ignore this? Should i make different page titles for the different languages? Also, for the metatag and descriptions, would it better in the native language for google to search for? thanks in advance.
Intermediate & Advanced SEO | | lynetteboss0 -
How to associate a blog and mother website with different domains for SEO purposes
Hi just a quick one, I have a client which owns has its main website in one domain and its blog in a complete different domain, although there are plans of moving the blog to a sub folder /blog etc we can't do it in the immediate future due to internal complications. What's is the best practise to do this ? Rel-publiser I think its related to google plus is this a good way to do it? Thanks Nico
Intermediate & Advanced SEO | | niclaus780 -
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
How to move blog to new domain with different theme & categories
I have a wordpress blog hosted on a separate domain. I have a new empty blog on a subdomain of my-commerce main site. The new blog has a different wordpress theme & categories than the old blog. What is a good way to populate the new blog with content from the old? What do I do with the old blog once the move is done? Thank you for your thoughts on this Handcrafter
Intermediate & Advanced SEO | | stephenfishman0 -
Is the TTFB for different locations and browsers irrelevant if you are self-hosting?
Please forgive my ignorance on this subject. I have little to no experience with the technical aspects of setting up and running a server. Here is the scenario: We are self-hosted on an Apache server. I have been on the warpath to improve page load speed since the beginning of the year. I have been on this warpath not so much for SEO, but for conversion rate optimization. I recently read the Moz Post "How Website Speed Actually Impacts Search Rankings" and was fascinated by the research regarding TTFB. I forwarded the post to my CEO, who promptly sent me back a contradictory post from Cloudflare on the same topic. Ily Grigorik published a post in Google+ that called Cloudflare's experiment "silly" and said that "TTFB absolutely does matter." I proceeded to begin gathering information on our site's TTFB using data provided by http://webpagetest.org. I documented TTFB for every location and browser in an effort to show that we needed to improve. When I presented this info to my CEO (I am in-house) and IT Director, that both shook their heads and completely dismissed the data and said it was irrelevant because it was measuring something we couldn't control. Ignorant as I am, it seems that Ilya Grigorik, Google's own Web Dev Advocate says it absolutely is something that can be controlled, or at least optimized if you know what you are doing. Can any of you super smart Mozzers help me put the words together to express that TTFB from different locations and for different browsers is something worth paying attention to? Or, perhaps they are right, and it's information I should ignore? Thanks in advance for any and all suggestions! Dana
Intermediate & Advanced SEO | | danatanseo0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Two websites in different niches. Should I create separate G+ authorship profiles?
I have two different websites. One of them is one of the most authoritative e-commerce websites in its niche. I own forums, installation resource websites and various other sites that provide excellent user information and customer interactions. There is another e-commerce website that I own which is very young and not as authoritative. I am about to start building it out like I did for my other site. My question is about whether I should link my G+ profile and become a "contributor/author" to the new e-commerce site(s) or if I should have someone else in the company be the "face" of this website. Since they're in two completely different niche's, I didn't know if it will give mixed signals to Google if my G+ profile is all about niche A, and then I start throwing in rel=author and being a contributor to other sites that have nothing to do with the original niche. Should I create another G+ profile to contribute to all of the guest posting & 2nd tier site creation for the new niche site or just use the one I have now for the time being?
Intermediate & Advanced SEO | | SWWebTeam2 -
Two links from one page with different Anchor text
Example Business Name - UberPuter UberPuter targets the keywords "Computer Repairs" right from their home page. UberPuter has the option to place links on 150 of their customers pages that are happy with the service. Would it be best to place two anchor text links one with the brand name and one with the keyword anchor text in "computer repairs" pointing both at the home page or should UberPuter only place one link back to the home page for the Keyword Anchor text? To the best of my knowledge G only counts the first link on a page as a "Vote" so my thought is to only include the single link with the keyword anchor text. Thanks,
Intermediate & Advanced SEO | | SEOKeith0