Crawl Budget and Faceted Navigation
-
Hi, we have an ecommerce website with facetted navigation for the various options available.
Google has 3.4 million webpages indexed. Many of which are over 90% duplicates.
Due to the low domain authority (15/100) Google is only crawling around 4,500 webpages per day, which we would like to improve/increase.
We know, in order not to waste crawl budget we should use the robots.txt to disallow parameter URL’s (i.e. ?option=, ?search= etc..). This makes sense as it would resolve many of the duplicate content issues and force Google to only crawl the main category, product pages etc.
However, having looked at the Google Search Console these pages are getting a significant amount of organic traffic on a monthly basis.
Is it worth disallowing these parameter URL’s in robots.txt, and hoping that this solves our crawl budget issues, thus helping to index and rank the most important webpages in less time.
Or is there a better solution?
Many thanks in advance.
Lee.
-
Hello, I have also been in a similar situation. What I did was to disallow the urls with parameters using the robots.txt and place (in only the pages with parameters) the following two html tags:
This will expressly indicate to google not to index these pages. I still have some errors but I guess they will disappear in a few months.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
Interest in optimise Google Crawl
Hello, I have an ecommerce site with all pages crawled and indexed by Google. But I have some pages with multiple urls like : www.sitename.com/product-name.html and www.sitename.com/category/product-name.html There is a canonical on all these pages linking to the simplest url (so Google index only one page). So the multiple pages are not indexed, but Google still comes crawling them. My question is : Did I have any interest in avoiding Google to crawl these pages or not ? My point is that Google crawl around 1500 pages a day on my site, but there are only 800 real pages and they are all indexed on Google. There is no particular issue, so is it interesting to make it change ? Thanks
Intermediate & Advanced SEO | | onibi290 -
Using "nofollow" internally can help with crawl budget?
Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?
Intermediate & Advanced SEO | | fablau0 -
Wordpress to HubSpot CMS - I had major crawl issues post launch and now traffic is down 400%
Hi there good looking person! Our traffic went from 12k visitors in july to 3k visitors in july. << www.thedsmgroup.com >>When we moved our site from wordpress to the hubspot COS (their CMS system), I didnt submit a new sitemap to google webmaster tools. I didn't know that I had to... and to be honest, I've never submitted or re-submitted a sitemap to GWT. I have always built clean sites with fresh content and good internal linking and never worried about it. Yoast kind of took care of the rest, as all of my sites and our clients' sites were always on wordpress. Well, lesson learned. I got this message on June 27th in GWT_http://www.thedsmgroup.com/: Increase in not found errors__Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. Investigating these errors and fixing them where appropriate ensures that Google can successfully crawl your site's pages._One month after our site launched we had 1,000 404s on our website. Ouch. Google thought we had a 1,200 page website with only 200 good pages and 1,000 error pages. Not very trust worthy... We never had a 404 ever before this, as we added a plugin to wordpress that would 301 any 404 to the homepage, so we never had a broken link on our site, which is not ideal for UX, but as far as google was concerned, our site was always clean. Obviously I have submitted a new sitemap to GWT a few weeks ago, and we are moving in the right direction... **but have I taken care of everything I need to? I'm not sure. Our traffic is still around 100 visitors per day, not 400 per day as it was before we launched the new site.**Thoughts?I'm not totally freaking out or anything, but a month ago we ranked #1 and #2 for "marketing agency nj", now we aren't in the top 100. I've never had a problem like this. _I added a few screen grabs from Google Webmaster Tools that should be helpful.__Bottom line, have I done everything I need to or do I need to do something with all of these "not found" error details that I have in GWT?_None of these "not found" pages have any value and I'm not sure how Google even found them... For example: http://www.thedsmgroup.com/supersize-page-test/screen-shot-2012-11-06-at-2-33-22-pmHelp! -JasonuhLLtou&h4QmGCW#0 uhLLtou&h4QmGCW#1
Intermediate & Advanced SEO | | Charlene-Wingfield0 -
Duplicate Page Content Errors on Moz Crawl Report
Hi All, I seem to be losing a 'firefighting' battle with regards to various errors being reported on the Moz crawl report relating to; Duplicate Page Content Missing Page Title Missing Meta Duplicate Page Title While I acknowledge that some of the errors are valid (and we are working through them), I find some of them difficult to understand... Here is an example of a 'duplicate page content' error being reported; http://www.bolsovercruiseclub.com (which is obviously our homepage) Is reported to have 'duplicate page content' compared with the following pages; http://www.bolsovercruiseclub.com/guides/gratuities http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/holland-america-2014-offers/?order_by=brochure_lead_difference http://www.bolsovercruiseclub.com/about-us/meet-the-team/craig All 3 of those pages are completely different hence my confusion... This is just a solitary example, there are many more! I would be most interested to hear what people's opinions are... Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
MOZ crawl report says category pages blocked by meta robots but theyr'e not?
I've just run a SEOMOZ crawl report and it tells me that the category pages on my site such as http://www.top-10-dating-reviews.com/category/online-dating/ are blocked by meta robots and have the meta robots tag noindex,follow. This was the case a couple of days ago as I run wordpress and am using the SEO Category updater plugin. By default it appears it makes categories noindex, follow. Therefore I edited the plugin so that the default was index, follow as I want google to index the category pages so that I can build links to them. When I open the page in a browser and view source the tags show as index, follow which adds up. Why then is the SEOMOZ report telling me they are still noindex,follow? Presumably the crawl is in real time and should pick up the new follow tag or is it perhaps because its using data from an old crawl? As yet these pages aren't indexed by google. Any help is much appreciated! Thanks Sam.
Intermediate & Advanced SEO | | SamCUK0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0 -
Site Wide Internal Navigation links
Hello all, All our category pages www.pitchcare.com/shop are linked to from every product page via the sidebar navigation. Which results in every category page having over 1700 links with the same anchor text. I have noticed that the category pages dont appear to be ranked when they most definately should be. For example http://www.pitchcare.com/shop/moss-control/index.html is not ranked for the term "moss control" instead another of our deeper pages is ranked on page 1. Reading a previous SEO MOZ article · Excessive Internal Anchor Text Linking / Manipulation Can Trip An Automated Penalty on Google
Intermediate & Advanced SEO | | toddyC
I recently had my second run-in with a penalty at Google that appears to punish sites for excessive internal linking with "optimized" (or "keyword stuffed anchor text") links. When the links were removed (in both cases, they were found in the footer of the website sitewide), the rankings were restored immediately following Google's next crawl, indicating a fully automated filter (rather than a manual penalty requiring a re-consideration request). Do you think we may have triggered a penalty? If so what would be the best way to tackle this? Could we add no follows on the product pages? Cheers Todd0
