Backlinks to less important subdomain
-
We have two subdomains on our site: blogs and *www. Our most important and competitive pages are on the www subdomain. I have some pages on the blogs subdomain that have valuable backlinks. Would it be helpful to our SEO efforts for the www subdomain to move and redirect those pages on the blogs subdomain to the www subdomain?
-
Hello!
I don't think it would be beneficial to worry about moving just a few pages. Instead, do what you can to link back over to relevant pages on the main site from those blog pages, and try to drive users to the main site if appropriate. Google will also look at traffic patterns in addition to links and pass more value from the blog pages to your main site if they see user behavior as such.
-
I dont believe that moving just a couple of pages can make a difference.
Remember that the "power" that you want to transfer, is through the root domain. So I´d move the whole blog so as working once and the whole site is benefitedBest luck.
GR -
Ideally, absolutely. But I'm not sure I can get buy-in for moving the whole blog right now, which is why I'm considering moving just a couple of pages, if it would be worthwhile.
-
Hi there,
My opinion? Go for a subdirectory. Move all the content from blog.domain.com to www.domain.com/blog/. Always remember to set everything correct in the migration.
A moz resource:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz BlogThere are many believers that state thar having the complete site in the same subdomain improves the overall performance.
There has been many discussions about this topic, ending up with an offical video from Google:
Subdomain or subfolder, which is better for SEO? - Google WebmastersAnd other discussions and related articles:
The Great Subdomain vs. Subfolder Debate, what is the best answer? - Moz Q&A
An SEO Guide On Subdomains vs Subdirectories <- Jump to conclusion at the end.
SEO & Google Fight Over How Google Treats Subdomains vs Subdirectories - SERoundTable
Subdomains vs Subdirectories? - SistrixHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
Losing backlinks between http and https
Late last year, Shopify moved all their sites from http to https. I did an audit of a Shopify site recently and discovered the following... The https version of the site has just 13 backlinks from 5 domains The http version of the site has 568 backlinks from 48 domains So I went into the blog (which is on a different domain - long story) and changed all the backlinks from http to https. One week later... the https version of the site now has 278 backlinks from the same 5 domains. I've been told that Google doesn't worry about this when it comes to rankings. Not sure if this is true or not. But I definitely believe this DOES affect MOZ Domain Authority. Can anybody confirm or deny this? If the backlinks do not change from http to https following a migration, does this impact MOZ Domain Authority and/or Google rankings?
Intermediate & Advanced SEO | | muzzmoz0 -
Subdomains vs. Subfolders vs. New Site
Hello geniuses!!! Here's my Friday puzzle: We have a plastic surgery client who already has a website that's performing fairly well and is driving in leads. She is going to be offering a highly specialized skincare program for cancer patients, and wants a new logo, new website and new promo materials all for this new skincare program. So here's the thing - my gut reaction says NO NEW WEBSITE! NO SUBDOMAIN! because of everything I've read about moving things on and off subdomains, etc (I just studied this: http://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday). And, why wouldn't we want to use the authority of her current site, right? While she doesn't necessarily have a high authority domain - we're not talking WebMD, here - she does have some authority that we've built over time. But, because this is a pretty separate product from her general plastic surgery practice, what would you guys do? Since we'll be creating a logo and skincare "look and feel" for this product, and there will likely be a lot of information involved with it, I don't think we'll be able to just create one page. Is it smart to: a) build a separate site in a subfolder of her current site? (plasticsurgerypractice.com/skincare) b) build a subdomain? (skincare.plasticsurgerypractice.com) c) build her a new site (plasticsurgeryskincare.com)
Intermediate & Advanced SEO | | RachelEm0 -
Any Product to Offer Users to Embed Pictures with Backlink
Wistia (video hosting) has an embed feature, which can be set up to include a backlink. In other words, a user could embed a video on their site, but would automatically create a back link to the original page where it is posted. Is there a product to do similar with pictures, where I could give users options to easily take the pictures from my website, but it would include a back link to my site when they do use such picture?
Intermediate & Advanced SEO | | khi50 -
Linking Across Subdomains - Any Concerns?
I use two subdomains on my website (news.webhostinghero.com and www.webhostinghero.com) - I know www.webhostinghero.com is not really a subdomain... That said, both subdomains are linking to each other through menus and sometimes articles. Can this cause any problem? Does Google perceive this as links from different domains / websites?
Intermediate & Advanced SEO | | sbrault740 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
How to remove an entire subdomain from the Google index with URL removal tool?
Does anyone have clear instructions for how to do this? Do we need to set up a separate GWT account for each subdomain? I've tried using the URL removal tool, but it will only allow me to remove URLs indexed under my domain (i.e. domain.com not subdomain.domain.com) Any help would be much appreciated!!!
Intermediate & Advanced SEO | | nicole.healthline0 -
If we add noindex to a subdomain, will the traffic to that subdomain still generate domain authority for the primary domain?
We are trying to decide whether a password protected site, that we will noindex, should be set up as a subdomain or if it should be its own domain. The determining factor here is whether or not having that noindexed subdomain will increase domain authority since its noindexed. Any ideas???
Intermediate & Advanced SEO | | grayloon0