On-page Keyword Optimization
-
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term.
But most importantly, if I make this new page, how do I incorporate it into the site architecture?
Thanks!
-
That's good advice. I may have over-optimized just a tad
-
I always recommend to clients that they write the content naturally and forget about keyword usage altogether. The more informative and compelling the content is, the more likely it is to generate links, and usability should be your primary concern too. Over-optimisation can also have a negative impact upon on rankings too, so just keep it natural.
-
Thanks Paul, just the answer I was looking for. I may throw the variation on the page as well as I have only used the original term so far.
-
Perfect, I'll make sure it's optimized correctly. How much is too much when it comes to keyword usage?
-
Paul is right. If you did it effectively, it should already be optimized for both "buick denver" and "denver buick". Google can pull those broad keywords together as long as they're frequent enough (no stuffing!) and close enough together. It's almost essentially the same thing (both keywords).
-
I wouldn't recommend creating a second page, as it's going to serve the same purpose and feature very similar content.
I would say you should spend your time on the existing page, if it is optimised well for 'denver buick' then chances are it will rank for the slight variation too anyway.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Documenting keyword research results
I really struggle to document my keyword research results in a usable way. I know the strategy for finding keywords but I wonder if there's a spreadsheet template or some guidance on the process that could help me organise things better
Keyword Research | | Lazeh0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
Keyword analysis tool
Is it not working? I have not been able to use it for the past 2 or so days.
Keyword Research | | JohnWalker0 -
Keyword research
i am trying to figure out what would be good keywords to optimize for an orthodontist. i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms. i am not sure what i can optimize for if no one is searching for the most obvious keywords.
Keyword Research | | dad7more0 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
Supporting arabic keywords
i am trying to start add arabic keywords to my campaign and its not working , can you help me on this ? thanks in advance
Keyword Research | | omarfk0 -
Page Title Optimisation
We have a fairly large client for which I look after the analytics, and just recently the SEO also. This celebrity client already recieves near a million visitors per month, 96% of the time for her name. I'm using Googles keyword tool and search trends for insights as to what people are searching for As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is} I'm not sure if I'm over using her name also: for example most of the clients pages start with: "First name last name Keyphrase" should I be using her first name last name on every title? Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!" Kind Regards Sean
Keyword Research | | Yozzer1