Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL too long. Shorten and redirect, or leave alone?
-
MOZ is indicating that i have several URLs that are too long.
Should I shorten the URLs and redirect the long URLs to the new, shorter, URL? Or should i leave them alone, as I've been reading to avoid redirects.
-
Shorten and Redirect (With keeping the URL keyword-focused). If there is an opportunity for those website pages to rank for certain relevant searches, I absolutely think it would be worth it to go back in and spend a few minutes optimizing them as well.
You can shorten the URLs, create 301 redirects from the old URL to the new one, and then re-optimize the blog posts as a whole, as well as add some internal links with pages you are wanting to improve rankings on.
We have seen good results from doing this on our website and it can be an easy win to bumping up rankings for those pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a limit to Internal Redirect?
I know Google says there is no limit to it but I have seen on many websites that too many 301 redirects can be a problem and might negatively affect your rankings in SERPs. I wanted to know especially from people who worked on large ecommerce site. How do they manage internal redirect from one URL to other and how many according to you are too many. I mean if you get a website that contain 300 plus 301 redirections within the website, how will you deal with that? Please let me know if the question is not clear.
Technical SEO | | MoosaHemani0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Creating a CSV file for uploading 301 redirect URL map
Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
Does it really matter to maintain 301 redirect after de-indexing of old URLs?
Today, I was reading latest blog post on SEOmoz blog about. Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well This is very interesting study about 301 & How it useful to maintain traffic. I'm working on eCommerce website and I have done similar stuff on my website. I have big confusion to manage 301 redirect. My website generates new URLs due to following actions. Re-write dynamic URLs. Re-launch entire website on different eCommerce platform. [osCommerce to Magento Commerce] Re-name category. Trasfer one product from one category to another category. I'm managing my 301 redirect with old practice. Excel sheet data from Google webmaster tools and set specific new URLs for redirect. Hoooo... Now, I have 8.5K redirect in htaccess... And, I'm thinking it's too much. Can we remove old 301 redirect from htaccess or not? This is big question for me. Because, all pages are not hyperlink on external website. Google have just de-indexed old URLs and indexed new URLs. So, Is it require to maintain 301 redirect after Google process?
Technical SEO | | CommercePundit0 -
Do search engines treat 307 redirects differently from 302 redirects?
We will need to send our users to an alternate version of our homepage for a few hours for a certain event. The SEO task at hand is to minimize the chance of the special homepage getting crawled and cached in the search engines in place of our normal homepage. (This has happened in the past so the concern is not imaginary.) Among other options, 302 and 307 redirects are being discussed. IE, redirecting www.domain.com to www.domain.com/specialpage. Having used 302s and 301s in the past, I am well aware of how search engines treat them. A 302 effectively says "Hey, Google! Please get rid of the old content on www.domain.com and replace it with the content on /specialpage!" Which is exactly what we don't want. My question is: do the search engines handle 307s any differently? I am hearing that the 307 does NOT result in the content of the second page being cached with the first URL. But I don't see that in the definition below (from w3.org). Then again, why differentiate it from the 302? 307 Temporary Redirect The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cacheable if indicated by a Cache-Control or Expires header field. The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s) , since many pre-HTTP/1.1 user agents do not understand the 307 status. Therefore, the note SHOULD contain the information necessary for a user to repeat the original request on the new URI. If the 307 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.
Technical SEO | | CarsProduction0 -
How long will Google take to stop crawling an old URL once it has been 301 redirected
I need to do a clean-up old urls that have been redirected in sitemap and was wondering about this.
Technical SEO | | Ant-8080
