Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL too long. Shorten and redirect, or leave alone?
-
MOZ is indicating that i have several URLs that are too long.
Should I shorten the URLs and redirect the long URLs to the new, shorter, URL? Or should i leave them alone, as I've been reading to avoid redirects.
-
Shorten and Redirect (With keeping the URL keyword-focused). If there is an opportunity for those website pages to rank for certain relevant searches, I absolutely think it would be worth it to go back in and spend a few minutes optimizing them as well.
You can shorten the URLs, create 301 redirects from the old URL to the new one, and then re-optimize the blog posts as a whole, as well as add some internal links with pages you are wanting to improve rankings on.
We have seen good results from doing this on our website and it can be an easy win to bumping up rankings for those pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you fix redirect chains and temporary redirects?
Hi, I have a lot of issues popping up with temporary redirects and redirect chains. I'm still confused as to what exactly redirect chains are and I don't know how to find where the "chains" are or how to fix them. I'm having two issues mainly:1. Temporary RedirectsI have around 100 pages on our www.twowayradiosfor.com website that are being flagged as temporary redirects. All of them have one thing in common: they are review pages (basically, when a customer clicks on the Review button to review a certain product, they are redirected to a review page for that product).URL Example: https://www.twowayradiosfor.com/reviewhelpful.asp?ProductCode=CLS1410-COMBO&ID=44&yes=noI went into our website and set any URL containing the following as noindex:/review.aspWill that fix the issue? If yes, will I also need to do that for any URL containing /reviewhelpful.asp?2. Redirect ChainsIt seems like basically every product page on my website has this issue (over 100 pages). Here's an example of one:https://www.twowayradiosfor.com/Motorola-CLS1110-p/cls1110.htmI don't see any broken links on this page or links that redirect to another page that redirects, etc. What is causing this? Is it something on my header bar that is redirecting (since that header bar appears on every page, maybe that is why this issue shows up on a lot of pages)?I am new to Moz and still trying to figure this stuff out. I really appreciate any help. Thanks, Sawyer
Technical SEO | | AllChargedUp0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Numbers in URL
Hey guys! Need your many awesome brains. 🙂 This may be a very basic question but am hoping you can help me out with some insights beyond "because Google says it's better". 🙂 I only recently started working with SEO, and I work for a SaaS website builder company that has millions of open/active user sites, and all our user sites URLs, instead of www.mydomainname.com/gallery or myusername.simplesite.com/about, we use numbers, so www.mysite.com/453112 or myusername.simplesite.com/426521 The Sales manager has asked me to figure out if it will pay off for us in terms of traffic (other benefits?) to change it from the number system to the "proper" and right way of setting up these URLs. He's looking for rather concrete answers, as he usually sits with paid search and is therefore used to the mindset of "if we do x it will yield us y in z months". I'm finding it quite difficult to find case studies/other concrete examples beyond the generic, vague implication that it will simply be "better" (when for example looking at SEO checklists and search engine guidelines). Will it make a difference? How so? I have to convince our developers of the importance and priority of this adjustment, or it will just drown in the many projects they already have. So truly, any insights would be so very welcome. Thank you!
Technical SEO | | michelledemaree2 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0 -
How best to redirect URL from expired classified ads?
We have problem because our content are classifieds. Every ad expired after one or two mounts and then ad becomes inactive and we keep his page for one mount latter like a same page but we ad a notice that ad is inactive. After that we delete the ad and his page but need to redirect that URL to search results page which contains similar ads because we don't want to lose the traffic form that pages. How is the best way to redirect ad URL? Our thinking was to redirect internal without 301 redirection because the httacces file will be very big after a while and we are thinking to try a canonicalization because we don't want engine to think that we have to much duplicate content.
Technical SEO | | Donaab0 -
If a redirecting URL has more value than the website should I move it?
Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?
Technical SEO | | flowsimple0
