Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL too long. Shorten and redirect, or leave alone?
-
MOZ is indicating that i have several URLs that are too long.
Should I shorten the URLs and redirect the long URLs to the new, shorter, URL? Or should i leave them alone, as I've been reading to avoid redirects.
-
Shorten and Redirect (With keeping the URL keyword-focused). If there is an opportunity for those website pages to rank for certain relevant searches, I absolutely think it would be worth it to go back in and spend a few minutes optimizing them as well.
You can shorten the URLs, create 301 redirects from the old URL to the new one, and then re-optimize the blog posts as a whole, as well as add some internal links with pages you are wanting to improve rankings on.
We have seen good results from doing this on our website and it can be an easy win to bumping up rankings for those pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing an already 301 redirected URL for a very important keyword
I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards
Technical SEO | | moz46y0 -
I have multiple URLs that redirect to the same website. Is this an issue?
I have multiple URLs that all lead to the same website. Years ago they were purchased and were sitting dormant. Currently they are 301 redirects and each of the URLs feed to different areas of my website. Should I be worried about losing authority? And if so, is there a better way to do this?
Technical SEO | | undrdog990 -
Category URL Pagination where URLs don't change between pages
Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?
Technical SEO | | whiteonlySEO0 -
How do I deindex url parameters
Google indexed a bunch of our URL parameters. I'm worried about duplicate content. I used the URL parameter tool in webmaster to set it so future parameters don't get indexed. What can I do to remove the ones that have already been indexed? For example, Site.com/products and site.com/products?campaign=email have both been indexed as separate pages even though they are the same page. If I use a no index I'm worried about de indexing the product page. What can I do to just deindexed the URL parameter version? Thank you!
Technical SEO | | BT20090 -
My old URL's are still indexing when I have redirected all of them, why is this happening?
I have built a new website and have redirected all my old URL's to their new ones but for some reason Google is still indexing the old URL's. Also, the page authority for all of my pages has dropped to 1 (apart from the homepage) but before they were between 12 to 15. Can anyone help me with this?
Technical SEO | | One2OneDigital0 -
Mobile URL parameter (Redirection to desktop)
Hello, We have a parallel mobile website and recently we implemented a link pointing to the desktop website. This redirect is happening via a javascript code and results in a url followed by this paramenter: ?m=off Example:
Technical SEO | | echo1
http://www.m.website.com redirects to:
http://www.website.com/?m=off Questions: Will the "http://www.website.com/?m=off" be considered duplicate content with "http://www.website.com" since they both return the same content? Is there any possibility that Google will take into consideration the url ending in "/?m=off"? How should we treat this new url? The webmaster tools URL parameter configuration at the moment isn't experiencing problems but should we submit the parameter anyway in order not to be indexed or should we wait first and see the error response? In case we should submit this for removal... what's the best way to do it? Like this? Parameter: ?m=off Does this parameter change page content seen by the user? - doesn't affect page content Any help is much appreciated.
Thank you!0 -
Removing Redirected URLs from XML Sitemap
If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.
Technical SEO | | RyanOD0
