Recently re-built our site and changed domain. Now I want to go back to old domain - it it a bad idea?
-
About a year ago I rebuilt our website and changed our domain name. We rent villas in Tuscany, we used to be 'invitationtotuscany.com'. Then I started doing the same in Provence, and in the italian lakes, so i had further sites called invitationtoprovence.com and invitationtotheitalianlakes.com. But maintaining them was awkward and I wanted to have one site. So I put them all onto invitationto.com and did 301s from the old domains and sites.
Now I'd dropped off organic search results and I've also realised that invitationto.com is far less clear as a business address. My inclination is to go back to invitationtotuscany.com - Tuscany is still 80% of our business and have the other areas in there too - optimised for SEO for Provence etc.
I'm being told its a really bad idea to change domain, 301 the old one, and then revert to the original domain. But I'm suffering anyway, so I wonder if I sjhouldn't just bite the bullet. A lot of my old good backlinks still point to invitationtotuscany.com (BBC, Sunday Times, etc) and the DA is 33 against 22 on the new one..
All help gratefully received! : )
-
Thanks Tim,
By recently I mean early December 2017 more or less. We were also rebuilding our booking engine and I think I underestimated the care needed in a site change - we changed domain name, url structure and lost some content ...
I'm fixing all the issues such as re-adding the content, making sure all technical issues are sorted out etc. before I worry about switching back to the old url, My instinct was to switch back and all will be well but it's clearly not that simple!
Thanks again, Dan
-
How long is recently? I understand you are naturally worried about losing traffic, but with such a fundamental re-brand, re-design re-build it was always a distinct possibility.
With any new site you need to give it a little time to bed in and build up it's authority once more. Have you been tracking your sites rankings since the move to see what direction they are travelling in? Checked your site for indexation issues and SEO problems?
I would suggest performing a full audit to exclude all technical problems before making a hasty change back.
Some great advice on site moves can be found here
Also of note is the change of address tool
Hope this helps
Cheers Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We switched the domain from www.blog.domain.com to domain.com/blog.
We switched the domain from www.blog.domain.com to domain.com/blog. This was done with the purpose of gaining backlinks to our main website as well along with to our blog. This set us very low in organic traffic and not to mention, lost the backlinks. For anything, they are being redirected to 301 code. Kindly suggest changes to bring back all the traffic.
Technical SEO | | arun.negi0 -
Redirect 301 issue. I changed my domain name and Google is killing me.
Hello SEO community: I have this problem, and I don't know exactly what to do. I recently changed my domain from uclasificados.net to uclasificados.com uclasificados.net was a free classified ads for USA in spanish, and was my most affortable site, so I wanted to convert it to .com because I thought it could get more popular with the .com domain. uclasificados.com was before a free classified ads website for Colombia, but was not very popular and had poor traffic so I moved the Colombian content to uclasificados.co. Since I changed my domain from uclasificados.net to uclasificados.com I have lost a lot of ranking, and l my traffic every day is getting lower. I have already checked the 301 redirections and they are working correctly, but even thought I keep getting less traffic and less money. I have also checked with moz tools both sites link juice, and it says that uclasificados.net have better reputation. So I was wondering if I change it back and redirect uclasificados.com to uclasificados.net but I worrie that if I do that, maybe I can make things worse. What do you recommend me?
Technical SEO | | capmartin850 -
301 redirect after penalty to domain which currently 301 to the penalised domain
Hello all, As I have mentioned in another Q&A, one of our new clients got hit by manual penalty. I checked their link profile and there was a lot of black hat involved. Long story sort, I submitted a reconsiderationr equest which was not enough as it seems 99,9% of his links are bad links. We took the decision to move a newly launched web site from www.websitename.com to www.website-name.com with the latter being an old domain name with good authority and clean link profile. The problem is that at the moment the www.website-name.com is set to 301 redirect to www.websitename.com and what we want to do now is take the web site off www.websitename.com and launch (not 301 as we dont want to pass the penalty to the clean domain) it to www.website-name.com. What is the best practise for this particular case and are there any things i should pay attention to? I would appreciate your advise!
Technical SEO | | artdivision0 -
Redirecting a questionable domain to a trusted domain
I have a question!
Technical SEO | | FDFPres
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms. However, the domain does still get around 100-200 visitors per day, and has a DA of 38. We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain. Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.0 -
404 and re directs from an old design to a new one
I have a directory that I am redesigning. Currently, the old directory is all 404 pages. I need to use the URL's in the old directory for the new one. Should I redirect all the old pages to the new pages? Or is it better to delete the old pages, let them de index - so that I can use those same URLs? I really need help with this.
Technical SEO | | SwanJob0 -
.com domain is an iframe copy of a .net domain?
Hey folks, This one is over my head. I'm helping out a friend's dental office website (www.capitolperiodontal.com), and their home page source code points to the .net TLD for its content apparently: | | <title></span>http://www.capitolperiodontal.com/</title> http-equiv="content-type" content="text/html" /> rows="100%" id="dd_frameset_0001"> src="http://www.capitolperiodontal.net/" name="dd_content_0001" framespacing="0" frameborder="0" noresize="noresize" title="capitolperiodontal.com" /> <noframes></noframes> My idea was to load all the content from the .net to the .com, then redirect the .net to the .com as it has better domain authority and is, well a .com. Any insights what this iframe biz is all about and if my strategy above is ok? Many thanks folks! john
Technical SEO | | juanzo0070 -
Help changing category and page titles on established Magento site.
Hi All, This is my first post, I've been a Pro member for a while now, read many posts but have never asked a question here. I have an established Magento site that I need to do a lot of SEO work on. I am a newbie at SEO, so I wanted to ask for advice here. I just changed one of the category names, the url, meta title, and meta description. When making the change I selected the checkbox in the Magento backend that says "Create Permanent Redirect for Old URL" Example:
Technical SEO | | TrulyLuna
Old Category: http://www.domain.com/old-category-name.html
New Category: http://www.domain.com/new-category-name.html Everything worked fine with the exception of one alarming thing... I lost all of the page authority for the category itself and all of the sub categories and pages below it. Now the category and all pages below it show (on the moz toolbar) a PA of 1 and 0 links and 0 domains. I updated the sitemap. I did not do a 301 redirect in the .htaccess, I only chose the option to redirect on the Magento backend when changing the name and url of the category. I need to change a lot of other category and page names and urls but now I'm a bit gun shy, as I do not want to do something that will damage what little page rank I have at the moment. I'm looking for some advice from one of you guys who might be able to help me do this the correct way. I did some research on Google, but I'm still not sure of the correct method to accomplish this. Thanks in advance for any help that you can offer.0 -
Should I 301 redirect my country specific sites, or use them as linking root domains?
I have loveelectronics.co.uk, but I also own 10 other country code specific domains. I am short on links (i'm actually still setting up the website) and wondered that until i have country specific content, should I 301 redirect these websites to the homepage of my main site, or could I use them as links which would mean I have more linking root domains? Sorry if this is a beginner question, but it would be good to know so I can sort this.
Technical SEO | | jcarter0