Could duplicate (copied) content actually hurt a domain?
-
Hi
I run a small wordpress multisite network where the main site which is an informative portal about the Langhe region in Italy, and the subsites are websites of small local companies in the tourism and wine/food niche.
As an additional service for those who build a website with us, I was thinking about giving them the possibility to use some ouf our portal's content (such as sights, events etc) on their website, in an automatic way.
Not as an "SEO" plus, but more as a service for their current users/visitors base: so if you have a B&B you can have on your site an "events" section with curated content, or a section about thing to see (monuments, parks, museums, etc) in that area, so that your visitors can enjoy reading some content about the territory.
I was wondering if, apart from NOT being benefical, it would be BAD from an SEO point of view... ie: if they could be actually penlized by google.
Thanks
Best
-
Many digital marketers talk about a duplicate content penalty – but it's actually not a penalty. Google rewards unique content, it doesn't penalize duplicate content.
If you are planning to create new sections on your site with content that you already had. You don't have anything to worry as long you present that content in a way that helps users.
Let me give you a basic example let assume that you have 30 hotels websites for a specific area. I good way to promote content is to create a list of the best 10 hotels, the best things to do the best restaurants.
Probably you know what is TripAdvisor well TripAdvisor is just is a huge database of hotels, restaurant and business related to the tourism. They dynamically create content based on the user reviews. Such as the best thing to do, the best hotels in a specific area, cheap hotels and so on.
In that way, they create useful content based on the content that already have
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old Sub domain removal and deletion of content
There are two questions here. I have waited for over 2-3 weeks now and they are still not resolved till now. An old sub-domain is still indexed on Google (blog.nirogam.com) of which all pages have been redirected or 404'd to main domain. There is no webmasters, no authority of this old sub-domain. Hosting of the same might be there. (this has been deleted and does not exist - we own main domain only) How do I de-index and remove them for good? _(Around ~1,000 pages)_I am trying this public tool - any better approaches?Even after removing pages and submission on the tool, 600 pages are still indexed after 2-3 weeks! We deleted a lot of thin content/duplicate pages from the domain (nirogam.com) in Wordpress - All these pages are still in Google's index. They are in Trash folder now. This is causing an increase in 404s in the webmasters etcI have served a 410 header (using wordpress plugin) on all these pages as these should not be directed to anything. However, Google does not always fully understand 410 properly and it still shows up in webmasters as read in this detailed post.All these pages are still indexed.How do I de-index these pages? Any other approach to stop the 404s and remove these pages for good?Any feedback/approach will be highly appreciated.
Intermediate & Advanced SEO | | pks3330 -
Does having a page that ends with ? cause duplicate content?
I am working on a site that has lots of dynamic parameters. So lets say we have www.example.com/page?parameter=1 When the page has no parameters you can still end up at www.example.com/page? Should I redirect this to www.example.com/page/Â Â Â ? Im not sure if Google ignores this, or if these pages need to be dealt with. Thanks
Intermediate & Advanced SEO | | MarloSchneider0 -
PDF on financial site that duplicates ~50% of site content
I have a financial advisor client who has a downloadable PDF on his site that contains about 9 pages of good info. Problem is much of the content can also be found on individual pages of his site. Is it best to noindex/follow the pdf? It would be great to let the few pages of original content be crawlable, but I'm concerned about the duplicate content aspect. Thanks --
Intermediate & Advanced SEO | | 540SEO0 -
Need help with duplicate content. Same content; different locations.
We have 2 sites that will have duplicate content (e.g., one company that sells the same products under two different brand names for legal reasons). The two companies are in different geographical areas, but the client will put the same content on each page because they're the same product. What is the best way to handle this? Thanks a lot.
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Which duplicate content should I remove?
I have duplicate content and am trying to figure out which URL to remove. What should I take into consideration? Authority? How close to the root the page is? How clear the path is? Would appreciate your help! Thanks!
Intermediate & Advanced SEO | | Ocularis0 -
Geo-Domain Centralization - Helps or Hurts a Long-Term Campaign?
I have a client with nearly 100 geo-specific domains (example: serviceincity.com). The content is mostly duplicate, however they weren't affected by Panda or Penguin, and most of the domains have a PR2-PR4. Doesn't mean they won't eventually (I know). My strategy is to centralize all the city domains and 301 them to their main website (example: brandname.com/locations/city/). However, their IBL profile shows at least 50% of their IBLs coming from the geo-specific domains, which makes centralizing quite a scary thing for short-term ranking. Having these domains is obviously not scalable from a social media or video SEO perspective, and we all know that in the long-term brand rules and domaining drools. Before I suggest they that they 301 these domains, I thought I'd get feedback from the community. Will all that 301 redirecting give more weight to the primary domain's visibility and sustain the ranking at a page-level, or will it send a flag to Google that the site might have been using it's own network of websites to game results? (which wasn't the case, the owner was just hyper with dominating in each city). Thanks in advance for your feedback.
Intermediate & Advanced SEO | | stevewiideman0 -
Duplicate content that looks unique
OK, bit of an odd one. The SEOmoz crawler has flagged the following pages up as duplicate content. Does anyone have any idea what's going on? http://www.gear-zone.co.uk/blog/november-2011/gear$9zone-guide-to-winter-insulation http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone http://www.gear-zone.co.uk/blog/july-2011/telephone-issues-$9-2nd-july-2011 http://www.gear-zone.co.uk/blog/september-2011/gear$9zone-guide-to-nordic-walking-poles http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone https://www.google.com/webmasters/tools/googlebot-fetch?hl=en&siteUrl=http://www.gear-zone.co.uk/
Intermediate & Advanced SEO | | neooptic0 -
I need to add duplicate content, how to do this without penalty
On a site I am working on we provide a landing page summary (say top 10 information snippets) and provide a link 'see more' to take viewers to a page with all the snippets. Now those first 10 snippets will be repeated in the full list. Is this going to be a duplicate content problem? If so, any suggestions.
Intermediate & Advanced SEO | | oznappies0