Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Folders in url structure?
-
Hello,
Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it?
Thanks!
-
Thanks so much. It did help!
-
We've seen both versions work well, with an existing structure using folders we've seen rankings jump with basic on-page optimazation, but with some pages we've redirected the folders to a more simple page url using just the main topic as .com/(theme) and these pages have done we'll to rise to the top.
Here's a good article that shows some examples where using the category might be useful: https://moz.com/learn/seo/url
We sort of use the what's best for user approach in our structure and the organization of the folders allow that to happen for us well enough. With some of the folders, we've used a mixed approach and see success with both variations, with and without folder path, pretty equally.
That said, a lot of our top competitors use a short version for every page and it doesn't seem to hurt their rank-ability. When we do beat them we attribute more to us offering a better offering to the individual search queries that make up the ranking group.
Here's another article that talks about using keyword friendly urls, which may include some sort of folldering method, or not https://www.hobo-web.co.uk/search-engine-friendly-urls/
In my completely unfounded opinion, search engines even now want to see quality signals, like people not leaving your site to go to another to find what they are looking for, for ranking pages, BUT I think they still rely on good "relevancy" to understand how to rank for terms in the first place. Hope this helps even a little
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Appending a code at the end of a URL
Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave
Technical SEO | | Redooo0 -
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
Why xml generator is not detecting all my urls?
Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap, Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!
Technical SEO | | Ideas-Money-Art0 -
Structuring URL's for better SEO
Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya
Technical SEO | | shanky10 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0 -
Duplicate canonical URLs in WordPress
Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
Technical SEO | | robertdempsey
With the plugin disabled + NO "remove action" - a single canonical tag
With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey0