Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Folders in url structure?
-
Hello,
Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it?
Thanks!
-
Thanks so much. It did help!
-
We've seen both versions work well, with an existing structure using folders we've seen rankings jump with basic on-page optimazation, but with some pages we've redirected the folders to a more simple page url using just the main topic as .com/(theme) and these pages have done we'll to rise to the top.
Here's a good article that shows some examples where using the category might be useful: https://moz.com/learn/seo/url
We sort of use the what's best for user approach in our structure and the organization of the folders allow that to happen for us well enough. With some of the folders, we've used a mixed approach and see success with both variations, with and without folder path, pretty equally.
That said, a lot of our top competitors use a short version for every page and it doesn't seem to hurt their rank-ability. When we do beat them we attribute more to us offering a better offering to the individual search queries that make up the ranking group.
Here's another article that talks about using keyword friendly urls, which may include some sort of folldering method, or not https://www.hobo-web.co.uk/search-engine-friendly-urls/
In my completely unfounded opinion, search engines even now want to see quality signals, like people not leaving your site to go to another to find what they are looking for, for ranking pages, BUT I think they still rely on good "relevancy" to understand how to rank for terms in the first place. Hope this helps even a little
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is indexing bad URLS
Hi All, The site I am working on is built on Wordpress. The plugin Revolution Slider was downloaded. While no longer utilized, it still remained on the site for some time. This plugin began creating hundreds of URLs containing nothing but code on the page. I noticed these URLs were being indexed by Google. The URLs follow the structure: www.mysite.com/wp-content/uploads/revslider/templates/this-part-changes/ I have done the following to prevent these URLs from being created & indexed: 1. Added a directive in my Htaccess to 404 all of these URLs 2. Blocked /wp-content/uploads/revslider/ in my robots.txt 3. Manually de-inedex each URL using the GSC tool 4. Deleted the plugin However, new URLs still appear in Google's index, despite being blocked by robots.txt and resolving to a 404. Can anyone suggest any next steps? I Thanks!
Technical SEO | | Tom3_150 -
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Is it Detrimental to Repeat a Word in Our URL?
Hey guys! We run a tour company in Barcelona. Our company name is Barcelona Experience. We're customizing our URL's to include keywords which can be found in all the important areas on the page (title tage, meta descp., etc).
Technical SEO | | BarcelonaExperience
We want to change "www.barcelonaexperience.com/bike-tours" to "www.barcelonaexperience.com/barcelona-bike-tours"
We're worried the repetition of "barcelona" could be a bad thing. True, or not true? Thanks!0 -
Why xml generator is not detecting all my urls?
Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap, Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!
Technical SEO | | Ideas-Money-Art0 -
Special characters in URL
Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!
Technical SEO | | Richline_Digital0 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0 -
Duplicate canonical URLs in WordPress
Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
Technical SEO | | robertdempsey
With the plugin disabled + NO "remove action" - a single canonical tag
With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey0