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Thank you!

Hello-

My company has multiple physical locations, but one central toll free admissions line. We have CallRail to track where calls are coming from, however, I am nervous about the dynamic tracking numbers and how I approach NAP. Even if I set up a different toll free number for each of our 9 locations (which would ultimately route to one toll free number), how would I track where the calls were coming from (GMB, website, facebook, etc) without adding more dynamic tracking numbers? We've had calls with CallRail reps, but no one can give us an explanation. My question is how exactly do I approach CallRail with multiple locations and one main toll-free number to make sure we don't mess up NAP? Are there any CallRail experts out there that can tell me exactly what to do in our specific situation? Thank you so much in advance!

Thanks so much. It did help!

Hello,

Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it?

Thanks!

Hello and thanks for your help. Old sites are different locations of the same company-each is between 5-20 pages each. We are merging them because we feel the user is better served by having one site with multiple locations in one central spot. We are updating all of the content-for almost every page.

Thanks!

Hi,

I have been researching the best way to migrate six sites into one, since I have never done it, and I am frankly overwhelmed. Some resources say to do it incrementally, and a/b test; but I would prefer not to have to do it, as won't it present a disjointed representation for visitors? The previous sites are older and a bit clumsy compared to the new design and functionality in the new site. Can someone please tell me the right way to approach this? Or tell me the best resource for a step-by-step prep, migrate, and watch process? Thanks so much in advance!

Hello,

Wondering if someone can tell me how to make a clean, professional report of the most important SEO metrics for a client, from a month ago. I have MozPro and want to be able to see where we stood in rankings, links, crawl issues, landing page, PA/DA, etc when we began. I am thinking that there has got to be a way I can customize a report in Pro and then, if not all the info I want is there (traffic stats?), I can integrate that info in? Is there an easier way? I should've done it when I signed up and started working on the site, but....I didn't. ;(

Thanks!

Thanks Miriam! That was my thinking as well. It feels inauthentic.

Thanks so much for this response. The business model of an addiction treatment company is that at least for the rehab aspect, patients will come to live at the center for a few months to get well, so the commutable distance would be different than, for instance, a clothing shop.

That said, people are willing to travel from a few hours away, so we would like to be able to target that group, without resorting to keeping the spammy pages that are already on the site (implemented before I was here). Moreover, some of these pages are actually ranking as relevant, so I am thinking that I should take these pages and tweak them to be more qualitative as less geographically-oriented pages, so to pass the ranking weight when we redirect to a new site.

Thanks for this- the problem is, admissions (which is where most new patients will be calling for help) is the toll free number. It is only through admissions, that what kind of center they should start with should be determined.

Hello,

The business I am working for has multiple locations, but the service they provide is one that you would commute for. At present, they have 20 or so pages with yucky geographical keyword stuffed content (think "New York computer services" and they are based out of a suburb (maybe 40 miles away). For some ridiculous reason, some of these pages are ranking for exact match search terms? We are in the process of revamping the whole site-taking approx five sites and integrating into one mega site.

I want to first, figure out the best strategy for ranking for the region that each is in and serve, without being spammy like the previous SEO. I want to eliminate the spammy pages without losing the rank and link juice. What is the most appropriate and above-board strategy? These are my thoughts. Should I:

1. Keep the pages, but tweak them enough to make the content quality? If I do, should they be geo pages? Should they be "locations served", statistics of the area, etc?

2. Group the pages according to region (one page per region) that are location-oriented and tweaked to still include the terms they were ranking for (without the spammy look and stuffing), along with a map, etc?

And then, I have to figure out how to redirect so not to lose the value we have now for some of them. The company deals with treatment for addiction, so in recommending and tips-remember that our audience will commute by car, and eventually (hopefully) by plane.

Thank you so so much for any and all help you can provide! Sorry for such a long description!