Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Folders in url structure?
-
Hello,
Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it?
Thanks!
-
Thanks so much. It did help!
-
We've seen both versions work well, with an existing structure using folders we've seen rankings jump with basic on-page optimazation, but with some pages we've redirected the folders to a more simple page url using just the main topic as .com/(theme) and these pages have done we'll to rise to the top.
Here's a good article that shows some examples where using the category might be useful: https://moz.com/learn/seo/url
We sort of use the what's best for user approach in our structure and the organization of the folders allow that to happen for us well enough. With some of the folders, we've used a mixed approach and see success with both variations, with and without folder path, pretty equally.
That said, a lot of our top competitors use a short version for every page and it doesn't seem to hurt their rank-ability. When we do beat them we attribute more to us offering a better offering to the individual search queries that make up the ranking group.
Here's another article that talks about using keyword friendly urls, which may include some sort of folldering method, or not https://www.hobo-web.co.uk/search-engine-friendly-urls/
In my completely unfounded opinion, search engines even now want to see quality signals, like people not leaving your site to go to another to find what they are looking for, for ranking pages, BUT I think they still rely on good "relevancy" to understand how to rank for terms in the first place. Hope this helps even a little
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Numbers in URL
Hey guys! Need your many awesome brains. 🙂 This may be a very basic question but am hoping you can help me out with some insights beyond "because Google says it's better". 🙂 I only recently started working with SEO, and I work for a SaaS website builder company that has millions of open/active user sites, and all our user sites URLs, instead of www.mydomainname.com/gallery or myusername.simplesite.com/about, we use numbers, so www.mysite.com/453112 or myusername.simplesite.com/426521 The Sales manager has asked me to figure out if it will pay off for us in terms of traffic (other benefits?) to change it from the number system to the "proper" and right way of setting up these URLs. He's looking for rather concrete answers, as he usually sits with paid search and is therefore used to the mindset of "if we do x it will yield us y in z months". I'm finding it quite difficult to find case studies/other concrete examples beyond the generic, vague implication that it will simply be "better" (when for example looking at SEO checklists and search engine guidelines). Will it make a difference? How so? I have to convince our developers of the importance and priority of this adjustment, or it will just drown in the many projects they already have. So truly, any insights would be so very welcome. Thank you!
Technical SEO | | michelledemaree2 -
SEO impact of the anatomy of URL subdirectory structure?
I've been pushing hard to get our Americas site (DA 34) integrated with our higher domain authority (DA 51) international website. Currently our international website is setup in the following format... website.com/us-en/ website.com/fr-fr/ etc... The problem that I am facing is that I need my development framework installed in it's own directory. It cannot be at the root of the website (website.com) since that is where the other websites (us-en, fr-fr, etc.) are being generated from. Though we will have control of /us-en/ after the integration I cannot use that as the website main directory since the americas website is going to be designed for scalability (eventually adopting all regions and languages) so it cannot be region specific. What we're looking at is website.com/[base]/us-en. I'm afraid that if base has any length to it in terms of characters it is going to dilute the SEO value of whatever comes after it in the URL (website.com/[base]/us-en/store/product-name.html). Any recommendations?
Technical SEO | | bearpaw0 -
Why xml generator is not detecting all my urls?
Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap, Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!
Technical SEO | | Ideas-Money-Art0 -
Best URL-structure for ecommerce store?
What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
Technical SEO | | gojesper
www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?0 -
Structuring URL's for better SEO
Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya
Technical SEO | | shanky10 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0