With MFI, should we delete our mobile version of our site?
-
I'll start by stating that a brand new responsive site is under development and will be launching early 2019. Until then, with Mobile First Indexing, we're curious if we should remove our mobile site altogether. Looking at Google guidelines, it looks like we have Dynamic serving content, so when a mobile device is used, a VERY TRIMMED down version of our site content is presented. I read that if a mobile version doesn't exist, google will use the MFI indexing on the desktop version still, since that is what is rendered on a mobile device. If Google starts using our mobile site for its indexing, we're not going to be looking good. At this point, are there negative affects to removing our mobile site and having the desktop version render on all devices?
-
Thank you for your response. Yes our URL stays the same, so it is dynamically served content. The problem is the content that is displayed on mobile is purely a listing of our product catalog. The on-page seo content that would display on Desktop is removed on mobile. Since MFI wants to index our mobile version, is it better to try and update our mobile content to match desktop content, or to remove the mobile content altogether and have the Desktop version display on phones until our new site is launched?
-
Howdy!
There is a difference between having a separate mobile site and having a dynamically served site. If your site is actually dynamically served you should be fine to leave your mobile content up until early next year.
If your site has a separate mobile site it will usually appear as a different URL like, "m.yoursite.com" or something similar. There are a few cases where this will be detrimental if it's not set up correctly, but for the most part as long as your site has mobile-friendly content I think you should be fine.
Reach back with any questions!
Lydia
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to approach SEO for a large site that doesn't have specific keyword goals?
So, I have a project that has 10,000+ page of unique editorial content in a specific industry. They currently get about 500,000 pageviews a month and average just under 2 pages per visit. It has a 66 domain authority and has been doing "the basics" for SEO for about 7 years (headline is an H1, URL is custom while the headline is more "reader friendly", description is a snippet of the body copy a little into the first paragraph, nofollow in the comments). The crux is that it's an editorial publication so they're not targeting specific keywords, but a wide swath of keywords. Would it be best to just dive in and figure out some of the less competitive keywords for some of the articles that they could tailor some content to rank better for, then just move onto more and more? What are some ways to approach this if they just want to raise their general traffic and relevancy to the next level?
Search Behavior | | jpea0 -
Two sites with different URLs
I help organize an ecommerce site for a company that is named after the state that the company was founded in (ex: Florida Pipes). Our programmer is thinking about creating a duplicate site that would have a name that was more location agnostic so people shopping on the site would not think that they may be ordering from far away hence incurring extra shipping charges. He said that the site would only have a different URLs, name and homepage but would link to all of the same stuff that is on the site that is up now. He said that there would be no way to tell (possibly for the layperson) that the two sites were related. Is this a good practice? Would we be penalized in search results for having two URLs linking to the same content? (We are a 30 year old company that ranks very high for our main keyword) Thank you for your input!
Search Behavior | | Winoman0 -
Internal Site Search Analysis
Hi Folks, I have about 6,000 internal site search phrases that I want to analyze. There are many variations and duplicates that have similar intent within the data, e.g. Employment, Employment Opportunities, Employment Application. Does anyone have any thoughts on how I can aggregate the data to get an idea of user intent. There's a lot of long-tail in there. The data does not come from Google's site search tool. I just have a spreadsheet of the terms and the number of times they were searched. Cheers!
Search Behavior | | BedeFahey0 -
How to test a site for usability with hundreds users and get genuine feedback?
My question is twofold; firstly is there a recommended company that I could use to get feedback on my site usability. Ideally I would like this company to arrange a focus group of a couple hundred people that fit into the right demographic and organise a report on the opinions of the group and the issues faced. Secondly an in-house understanding of usability Now I would like to think that when I review a site for usability I am not biased in any way. But I believe that if I look at the page that I have created or even collaborated on that I will always miss usability issues as I frankly think my/our creation is amazing. I'm interested to know how people rank and check their site usability and what factors rank highest in their assessments i.e. the tools you use and how you use them.
Search Behavior | | Stefan-Thorpe0 -
Is there a site intelligence product that offers data on subdirectories of a competitor site?
Services like Compete and Quantcast provide information on competitive sites, but as far as I can tell only at the aggregated domain level. Is there a similar service (paid or free) that provides this type of data - especially demographics - for a subdirectory? For example, if my competitor has widely different product categories and I suspect that the audience for Product B is very different from his site as a whole (which is mostly focused around his major product, Product A) is there any way to get info on that without actually owning the site and having access to Analytics/Facebook OpenGraph etc.?
Search Behavior | | jliu.blitz0 -
Why would my Bounce Rate drop from 40% to 2% over 3 days without making any major changes to my site www.hiltonhead.com?
Our Wordpress site has had an historical bounce rate of 40% for the last 3 years but last Thursday it dropped to 17%, Friday to 7% and now is running at 2%. The pageviews per visit have also increased from 3 to almost 6. Thanks
Search Behavior | | CorkyGifford0 -
Changing Site Structure Drastically
Howdy Guys, We are in the process of changing our sites structure dramatically, at the moment this is how an internal page / URL reads: Www.mydomainname.co.uk/ww.sys/pagename We will he changing our site over to wordpress very shortly and will have the correct permalinks in place. We are scared it's going to hurt our rankings as we are in the top 6 for a highly competitive keyword at the moment - the bouns is our domain name is 11yrs old and we have a PR of 4. We have setup all the 301s in web.configuration file just wondering if any of you have made a dramatic change like this and been dropped off the rankings.....
Search Behavior | | ScottBaxterWW0