Page not being ranked properly
-
Hi,
Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google.
For example this page https://www.mypetzilla.co.uk/dog-breeds
Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down.
This page has been up for at least 4 years. Any suggestion or advice would be much appreciated.
Many thanks
-
Let's understand your case, first of all, there are many factors involved in ranking a website. Some of them are internal and others are externals. Based on your comments you want to rank your site
- Target Location: UK
- Target Keyword: Dog Breeds
- Target page: https://www.mypetzilla.co.uk/dog-breeds
- On page Optimization Score: 89 ( You can check this on Moz Pro > On-Page Grader)
With this information, the first thing that you need to check is who is ranking for that keyword in that location, you can do that using several tools like Moz, Ahrefs, Semruhs or Ubersuggest.
Moz
- Keyword Difficulty: 46 Which is not easy, not impossible but is for sure that is not easy
- Volume: 30K -70K
Ubersuggest:
- Keyword Difficulty: 46
- Volume: 90K
Ahrefs:
- Keyword Difficulty: 56
- Volume: 60K
Based on what I see you're competing in a strong and competitive niche so the first conclusion that jumps to my mind is that you need to change your target keyword for that page. But let's keep digging in your problem.
Now let's analyze your target page https://www.mypetzilla.co.uk/dog-breeds
**Moz Link Explorer Report **
- Page Authority: 32
- Domain Authority: 31
- Linking Domains: 42
- Inbound Links: 1.5K
- Ranking Keywords: 1
But all this information is useless if you don't have something to compare it. On your Keyword Explorer Tool, you can see the top 10 websites ranking for that keyword and that location Keyword Explorer > Enter Dog Breed > SERP Analysis
These are the first 3 results, but I will strongly suggest you that check for your self all the reports in your own **Moz Pro Account **
1- https://dogtime.com/dog-breeds/profiles
Page Authority: 50
Domain Authority: 70
Linking RDs To Page: 199
Linking RDs To Root Domain: 18,3932- https://www.petwave.com/Dogs/Breeds.aspx
Page Authority: 44
Domain Authority: 54
Linking RDs To Page: 129
Linking RDs To Root Domain: 4,6423 - https://www.purina.com/dogs/dog-breeds
Page Authority: 44
Domain Authority: 64
Linking RDs To Page: 51
Linking RDs To Root Domain: 12,564As you can see there is no a big mystery here, in fact, is very simple
You are not competitive enoughThese are my suggestions
- Just face the truth, you can't compete with what you have right now mainly because your site is too weak
- Change your target keywords. Look for long tail keywords with lower competition level such as dog breed finder
- Run a link building campaign, and I'm not talking about bu..-shit links that you can buy on Fiverr or some bu..-shit PBN links that can rent or buy for pennies. Cheap Links=Cheap results
- Optimize your technical SEO, I mean you really need to take care of that. Just to give you an idea on a quick audit I found 4,230 results on your internal pages to build internal links using dog breed anchor pointing to your target page
I hope this information answers your question if you consider my answer helps you don't forget to mark it as a Good Answer
Regards and have a great day
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Non-optimised pages ranking higher than optimised homepage
I'm a developer working with a dating site and we're having what appear to be unusual ranking behaviour for the keyword "Ukraine Brides". When searching for "Ukraine Brides" we typically have the top 3 results in Google, however the homepage is almost never ranked #1. Other non-optimised pages appear ahead of it. I believe this is having a negative affect on our conversion rate, so wish to see this resolved. For instance, if you search here in NZ, the results are typically: Login page (/account/login) Search page (/search) Home page (/) Similar situation when searching in the US, but typically the top result is the search page. Is this unusual? We've spent quite a bit of time optimising the homepage, it has more external links, more internal links, better content that targets the keyword, more traffic, etc. Even so, the login and search pages appear higher. A side note, the average CTR for "Ukraine Brides" is significantly lower than "Ukraine Brides Agency" (20% vs 80% respectively), so I don't think that it's purely a 'brand keyword'. A few thoughts were: The search page is not accessible from the homepage unless you are logged in. Maybe this is causing some sort of linking/seo/ranking issue? Re: the login page being higher, perhaps many existing users visit the login page directly from this keyword in order to login straight away so Google pushes this to the top. I think this is less likely because most existing users will be logged in automatically (via cookies "remember me") and the homepage has a login form in anycase The site supports multiple languages. Maybe this is causing some canonical issues? There was an additional suggestion that we should noindex the login and search pages in order to resolve this ranking issue, but were nervous that we'd lose a large amount of organic clicks if we did this. Google must be doing this for a reason, so we wanted to resolve that underlying reason before dropping the noindex hammer. The fear is of course that we've done something wrong with our homepage which is causing it to perform poorly and thus these other pages rank higher. The hope would be that if we fixed that, that our rank for other keywords would improve also. It would be great if we could get some more eyes on this to hopefully confirm we're not doing anything silly, and are just generally after a second opinion.
Intermediate & Advanced SEO | | andrew_uba0 -
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Page is an A but does not rank extremely good… Any ideas?
Hi! My page werkzeug-kasten.com is not ranking the way it should for "Webdesign Freiburg" on google Germany. Although it receives an A it is only seen on page 2 although the competition is not that hard. Do you have any ideas why that is and what I could improve? Best regards Marc
Intermediate & Advanced SEO | | RWW0 -
Two Similar Profile Pages: One Ranks 2 in Google - The Other 150
My client's site has a directory of doctors on it's site and they are targeting weight loss surgery patients. The problem is that when searching "weight loss surgeon richmond va" one of the doctor's profiles ranks 2nd in Google organic results while the other is not even in the first 10 pages. Both have very similar link profiles and I have checked all the technical things like noindex tags, canonicals, etc to see if that might be the problem but it all checked out. The second doctor's profile IS indexed in Google, just not ranking. We have done a lot of work to push his profile page up in the rankings but all efforts seem to have fallen short. Here are the profiles: http://advancedsurgicalpartnersofva.com/physicians/profile/Gregory-L-Schroder-MD - ranks 2 in Google http://advancedsurgicalpartnersofva.com/physicians/profile/Matthew-Brengman-MD-FACS - does not rank Any ideas would be much appreciated!
Intermediate & Advanced SEO | | chrisvogel0 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Duplicate Pages #!
Hi guys, Currently have duplicate pages accross a website e.g. https://archierose.com.au/shop/cart**#!** https://archierose.com.au/shop/cart The only difference is the URL 1 has a hashtag and exclamation tag. Everything else is the same. We were thinking of adding rel canonical tags on the #! versions of the page to the correct URLs. But Google doens't seem to be indexing the #! versions anyway. Does anyone know why this is the case? If Google is not indexing them, is there any point adding rel canonical tags? Cheers, Chris https://archierose.com.au/shop/cart#!
Intermediate & Advanced SEO | | jayoliverwright0 -
Keywords going to Subdomain instead of targeted page(general landing page)
Why are some of my keywords going to subdomains instead of the more general/targeted landing page. For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31. I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage. Is there something I am missing here?
Intermediate & Advanced SEO | | nat88han0 -
Google swapped our website's long standing ranking home page for a less authoritative product page?
Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?
Intermediate & Advanced SEO | | JingShack0