Breadcrumbs with JSON-LD
-
Just a quick question re implementation of JSON-ID breadcrumbs
You are here: Acme Company → Electronics → Computers → Laptops
So in this example laptops is my current page without a link on the visible on-page breadcrumb.
When implementing JSON-LD BreadcrumbList should Laptops be included in the schema snippet, or commence from Computers to home?
-
I certainly don't think there's any harm in a self-referencing confirmation, if anything it gives a bit of a 'you are here' marker
I found a Stack thread which might be handy:
... seems pretty relevant. Obviously they're using microdata and not JSON-LD, but the logic should be similar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage name in Breadcrumb for schema.org
Hi all, We have recently implemented the schema.org structure for our breadcrumbs. In our breadcrumb we include a link to the homepage. Since implementation I'm receiving the following error in Google Search Console: Either "name" or "item.name" should be specified The error is being triggered because we don't have itemprop="name" defined for the homepage on each page. Our breadcrumbs look good in search but I'm wondering if anybody else has experienced this error and what can we do to fix it. Should itemprop="name" be our Brand name? Or should we define this as our root domain? Thanks in advance
Technical SEO | | Brando160 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Breadcrumb issue
The site has 2 main categories for scooters. One category is Type of Scooter menu item with nested types and the second category is Manufacturer menu item with nest makes. So all the scooters can be found in either of these categories depending on how you search. The Manufacturer category is mainly thin content and set as noindex, as well as the nested makes categories. However when searching for products Google is invariably using the breadcrumb for the Manufacturer category rather than the Type of Scooter category, which is indexed. Should this be of concern Google using breadcrumbs of non indexed URLs, even if they are followed and therefore the site navigable?
Technical SEO | | MickEdwards0 -
URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site. Category: Fasteners
Technical SEO | | ROI_DNA
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts0 -
Schema.org markup for breadcrumbs: does it finally work?
Hi, TL;DR: Does https://schema.org/BreadcrumbList work? It's been some time since I last implemented schema.org markup for breadcrumbs. Back then the situation was that google explicitly discouraged the use of the schema.org markup for breadcrumbs. In my experience it had been pretty hit or miss - sometimes it worked without issues; sometimes it did not work without obvious reason. Consequently, I ditched it for the data-vocabulary.org markup which did not give me any issues. However, I prefer using schema.org and currently a new site is being designed for a client. Thus, I'd like to use schema.org markup for the breadcrumb - but of course only if it works now. Google has dropped the previous warning/discouragements and by now lists a schema.org code https://developers.google.com/structured-data/breadcrumbs based on the new-ish https://schema.org/BreadcrumbList. Has anybody here used this markup on a site (preferably more than one) and can confirm whether or not it is reliably working and showing the breadcrumb trail / site hierarchy in the SERP? Thanks for your answers! Nico
Technical SEO | | netzkern_AG0 -
Site architecture & breadcrumbs
Hi A client hasn't structured site architecture in a silo type format so breadcrumbs are not predicating in a topical hierarchy as one would desire (or at least i think one would prefer) For example: say the site is called www.fruit.com and it has a category called 'types of fruit' and then sub/content pages called things like 'apples' and 'pears'. So in terms of architecture that should be: www.fruit.com/types-of-fruit/apples and www.fruit.com/types-of-fruit/pears etc etc The client has kept it all flat so instead architecture is: www.fruit.com/types-of-fruit and www.fruit.com/apples and www.fruit.com/pears As a result breadcrumbs follow suit and hence since also not employing logical predication dont reflect the topical & sub-topical hierarchy I have seen that some seo's at least used to think this was better for seo since kept the page/s nearer the root but surely its better to structure site architecture in a logical topical hierarchy so long as dont go beyond say 3 or 4 directories/forward slashes in the url's? Also is it theoretically possible to keep url structure as is (flat) and just edit/customise the breadcrumbs to reflect a topical hierarchy in a silo structure rather than change the entire site architecture & required 301'ing etc in order to do this (or is that misleading or just not possible?) Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Json and crawlable content - simple explanation
Hi There, My IT colleagues are trying to improve performance on our homepage, and they suggest to use Json. They were inspired by Facebook that uses json. Now they ask me if this can have an impact on SEO. Most expert readings point to this page http://code.google.com/web/ajaxcrawling/ Fine. Can anyone explain me in a few simple words how I should proceed when I want to optimize my homepage http://www.example.com/ for both performance and crawling when using json. Do i need 2 separate pages (ugly/pretty)? Kind regards Pieter
Technical SEO | | TruvoDirectories0