Page Authority vs Domain Authority
-
I'm using the site explorer to compare a potential clients site against 4 others, in an incredibly competitive market.
Each of their competitiors has a higher page authority (on the home page) than their domain authority. This is untrue for the clients site. (which have much lower metrics all round)
Any input as to what this means/says about their competitors who I would guess (looking at some of their backlink profiles) have done some failry widespread grey hat stuff in the past. (Though haven't we all )
-
The majority of their links could all be pointing to their home page and they may not have many deep links, which can explain why the page authority for their home page is higher than the domain authority.
-
Hi, just today Rand Fishkin released another Whiteboard Friday, which almost exactly tackles that topic. Okay the Whiteboard Friday is on Googles PageRank, but he almost certainly explains an awful lot on Seomoz' own ranking parameters and also tackles the question what a good domain authority and bad page authority meand. Definitely worth watching
http://itunes.apple.com/ch/podcast/whiteboard-friday/id411307102 (2011-08-12 PageRank.mov)
Sorry for the itunes link, but the podcast hasn't appeared on seomoz.org yet (sure it will a bit later..)
PS: In a nutshell: High domain authority is much more important, than high page authority. A good domain can give you much more "link juice" than a good article. Or as Rand says it in the vid: A link from an article on CNN with a low PageRank / page authority? Go grab that stuff! It is on CNN!!!! Hope that helped
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links! We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
Moz Pro | | TheKatzMeow1 -
Duplicate page report
We ran a CSV spreadsheet of our crawl diagnostics related to duplicate URLS' after waiting 5 days with no response to how Rogerbot can be made to filter. My IT lead tells me he thinks the label on the spreadsheet is showing “duplicate URLs”, and that is – literally – what the spreadsheet is showing. It thinks that a database ID number is the only valid part of a URL. To replicate: Just filter the spreadsheet for any number that you see on the page. For example, filtering for 1793 gives us the following result: | URL http://truthbook.com/faq/dsp_viewFAQ.cfm?faqID=1793 http://truthbook.com/index.cfm?linkID=1793 http://truthbook.com/index.cfm?linkID=1793&pf=true http://www.truthbook.com/blogs/dsp_viewBlogEntry.cfm?blogentryID=1793 http://www.truthbook.com/index.cfm?linkID=1793 | There are a couple of problems with the above: 1. It gives the www result, as well as the non-www result. 2. It is seeing the print version as a duplicate (&pf=true) but these are blocked from Google via the noindex header tag. 3. It thinks that different sections of the website with the same ID number the same thing (faq / blogs / pages) In short: this particular report tell us nothing at all. I am trying to get a perspective from someone at SEOMoz to determine if he is reading the result correctly or there is something he is missing? Please help. Jim
Moz Pro | | jimmyzig0 -
Page authority questions?
I've been analyzing some IT communities ...in order to check how relevant is the page authority vs PageRank. I found one main site which is organized by "communities'..and every community is a sub-domain. The root domain has an authority of 90/100 which it should be great......so the sub-domains "inherit" part of this authority.... Until here everything seems to be perfect. However, I went deeper and I picked one of these communities. Analyzing the "Linking Root Domain" I discovered it only has only 5 root domains pointing to its home page. Those 5 Root Domains have generated more than 134k links. That doesn't seem to be "natural". Checking those 5 Root Domains I discovered that they have been registered by the same Root Domain site. Ex: Main domain: Domain.com Community1.domain.com Community2.domain.com.... Linking Root Domains: DomainXY.com DomainABC.com DomainRST.com DomainFGH.com DomainOPQ.com It seems to me that it is easy to cheat the authority domain score. Just creating others sites developing the same topic and generating back links to your main domain
Moz Pro | | SherWeb0 -
Domain and Page authority dropped on home page
My two strongest links did not show up in the latest Open Site Explorer run. Business.com and BOTW.com...Linking domains went from 21 to 15. Domain dropped 3 pts and Page authority dropped 3 pts I believe. Is there a function in SEOmoz.org that lets you track your domain scores over time? Thanks, Boo
Moz Pro | | Boodreaux0 -
Moztool and on page ranking matching
How does the Moztool compare and filter the search phrases you enter in your campaign? Or more correctly, will it filter out stop words or is it an exact match? For example I enter a phrase to track that say: "book ski trip austria" Identified in Google I see that most users search for just that "book ski trip austria" But in content, I cant write that as that is uncorrect english and I want to maby write something like: "When you book a ski trip to austria you get..." How will this affect my on page SEO report, will it still match and mark a "V" in done or show a an error? Even more interesting is, what happen if you do phrases in different order like "An austrian skip trip will make you feel..."
Moz Pro | | Macaper0 -
Too Many On-Page Links
The SeoMoz site crawler says all my pages have too many links. I am using Dreamweaver with a horizontal Spry drop-down menu bar. My site has several hundred pages and about 100 of them show up in this Spry menu bar. I believe that this would be considered a false positive for too many links - am I right? Or is Google seeing this also as too many links per page? I am trying to get my Google rankings back after being hurt badly by the Penguin. I am using php but don't see another way to do the site links without going to a CMS type site. Thanks for any help you can give.
Moz Pro | | johnsearles0 -
Why would opensite explorer show a link from baidu result page with baidu as a linking root domain?
I found an old domain that has very high domain authority and one of its top linking root domains is baidu I clicked the link in ose and it took me to a baidu serp????? please explain...im happy to clarify if need be or give you the site in question just let me know what you think. I checked ose for the page authority of the serp page it was 50. would that page be helping the site in question to rank? or am I just dumb for asking this question One more thing I couldnt actually find a link to the page I was looking at in ose on the baidu result page.. thanks
Moz Pro | | duncan2740 -
Why did SEOMoz only crawl 1 page?
I have multiple campaigns and on a few of them SEOMoz has only crawled one page. I think this may have to do with how I set up the campaign. How do I get SEOMoz to crawl more than one page on these campaigns.
Moz Pro | | HermanAdvertising0