Huge drop in rankins, traffic and impressions after changing to CloudFlare
-
Hi there,
In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression.
I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all.
Did anyone had the same event occur to them? Do you have any idea what could help this case?
-
This can involve many factors
- Is the new website on a dedicated IP and SSL?
- Did all of the URLs stay the same?
- Did any new Link Farms or SPAM links get added?
- Was all of the content transferred? ALL
- Same meta data and internal linking as well?
- Did the client happen to change addresses?
-
Trying a Reverse-IP lookup via domain may also help the OP to assess any potential threat(s) in that area
-
Hey there,
I am not entirely surely this is 100% the case, but quickly looking over a couple of articles it sounds like CloudFlare may share IP's with some questionable sites that may be on a watch list. Getting static IP's and CDN SSL's may help.
Using a CDN for the reasons above is a good move, could you try switching to another provider to see if any impact is seen.
Cheers
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage has dropped out of search results
As of 9/12, my homepage has dropped out of the SERPs. If you google my business name (Sumy Designs) it shows other pages in my site, my Facebook page, etc, but not the homepage. My sitelinks are gone too. It IS still indexed, which you can see if you do site:sumydesigns.com I had been ranking for about 15 keywords that have all been lost since my homepage has disappeared. Here's what I know: There are no manual actions. The homepage is still being indexed, it's just not showing up for any keywords, even my brand Nothing has changed in terms of content, I have been a near daily blogger for several years There's no indication of a problem in search console The drop only appears to be affecting desktop searches, mobile search it still shows up which seems pretty weird. I would love any ideas as to what could be causing this disappearance.
Technical SEO | | sumydesigns0 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Changing a site from http to https
Will my rankings be affected if I change domain from http to https and force redirect?
Technical SEO | | Clickatell20 -
Google changing title tags to branded
Hi guys and gals, i noticed in the results today Google has been changing my title tags so that brand: is in the front of it all. This is not in the code but my title tag structure site-wide is keywords and then always | brand on the end. Why has this happened does anyone know? does it affect my first keyword in the title tag, i guess Google might do it as it recognises the brand and wants users to know it?
Technical SEO | | pauledwards0 -
Dropped 20 places!
Hi everyone, I have spent the last 3 weeks using SEO Moz to improve the SEO of my website. I have reduced the amount of crawl errors from 6000 to 600, I have optimized my on-page to A grade for 4 of my main keywords and have been posting keyword optimized blogs posts 3 / 4 times weekly. My reward for this? A drop down to page 4 of Google for my main keyword and a very annoyed boss! Can anyone think where I may have gone wrong? Thanks
Technical SEO | | gaz33421 -
Changing a blog url from subdomain to subfolder
I am abou to change my company blog from a subdomain (blog.mydomain.com) to a subfolder (mydomain.com/blog), from suggestions from this awesome community! Not only that though, because the current blog is on another server than the main site I have to move my blog between servers as well. This will be a big hassle for me, and means a big risk for errors as I don't have a clue what I am doing on the development part. Hint: I'm no developer. My blog is fairly new, having posted 18 blog posts so far. There is no major linking to or from the blog as it has been basically no activity on the blog. It has been fairly good optimized for SEO, with custom plugin settings for Wordpress SEO plugin and similar. Also followed advice from Rand regarding wordpress SEO. So I guess my question is: Would it be a big loss for me to just start over with a new blog on the subfolder domain? And move content over from the old blog manually (and then deleting the old one). Or would It be plain stupid taking that route? Thankfull for all help I can get!
Technical SEO | | danielpett0 -
Best way to change from one CMS to wordpress??
I have a client that was working with another SEO consultant and they pretty much dropped the ball big time! The SEO company took his site off of wordpress and put it on another CMS (http://www.wsinetsuccess.com/WSI-E-Fusion). My client would like to take hes site off of the WSI E Fusion platform and back onto wordpress. My question is how is the best way to going about doing this with out loosing all of the PR to the site? Should I find all of the URLs that are on the site and just 301 them to the right page? Thank you very much for your help.
Technical SEO | | pakevin0 -
How to change URL of RSS Feed?
Hi, There are some websites that keeps on scraping my content. I have blocked them already from accessing my website using .htaccess but they still get my content via RSS feed. I have tried delaying the RSS feed but I think this affected google rankings. My question is, is there a way to change the URL of my RSS Feed? From: http://www.mysite.com/feed to http://www.mysite.com/feed2
Technical SEO | | Trigun0