Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do bulk 301 redirects hurt seo value?
-
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand.
If we assume this is the startups domain and URL structure
www.ourcompany.com/brand1/article
What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com
I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
-
No, doing this at bulk shouldn't necessarily hurt them when you make sure that you're doing it the right way with the proper redirects in place. In the end, you see tons of sites that are going out of business or change domain names and move the data over to a new domain. So that's why your bulk action isn't such a big problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
301 Redirect - Rank Recovery Examples?
Hi All, I recently did a 301 redirect. Page to Page and the notified google via its console. Its been 6 days since. The home page and one other high traffic page swopped out with the new domain on google search index with 3-4 drops in ranking for each. The rest of the sites pages have been indexed but still reflect the old domain when searched. Recently today my home page dropped even further to the second page of google index for the specific keyword. Can you share similar experiences and how long it took you to recover rank fully? and how long for all pages to swop out on google search's index? Regards Mike
Intermediate & Advanced SEO | | MikeBlue10 -
302 > 302 > 301 Redirect Chain Issue & Advice
Hi everyone, I recently relaunched our website and everything went well. However, while checking site health, I found a new redirect chain issue (302 > 302 > 301 > 200) when the user requests the HTTP and non-www version of our URL. Here's what's happening: • 302 #1 -- http://domain.com/example/ 302 redirects to http://domain.com/PnVKV/example/ (the 5 characters in the appended "subfolder" are dynamic and change each time)
Intermediate & Advanced SEO | | Andrew_In_Search_of_Answers
• 302 #2 -- http://domain.com/PnVKV/example/ 302 redirects BACK to http://domain.com/example/
• 301 #1 -- http://domain.com/example/ 301 redirects to https://www.domain.com/example/ (as it should have done originally)
• 200 -- https://www.domain.com/example/ resolves properly We're hosted on AWS, and one of my cloud architects investigated and reported GoDaddy was causing the two 302s. That's backed up online by posts like https://stackoverflow.com/questions/46307518/random-5-alpha-character-path-appended-to-requests and https://www.godaddy.com/community/Managing-Domains/My-domain-name-not-resolving-correctly-6-random-characters-are/td-p/60782. I reached out to GoDaddy today, expecting them to say it wasn't a problem on their end, but they actually confirmed this was a known bug (as of September 2017) but there is no timeline for a fix. I asked the first rep I spoke with on the phone to send a summary, and here's what he provided in his own words: From the information gathered on my end and I was able to get from our advanced tech support team, the redirect issue is in a bug report and many examples have been logged with the help of customers, but no log will be made in this case due to the destination URL being met. Most issues being logged are site not resolving properly or resolving errors. I realize the redirect can cause SEO issues with the additional redirects occurring. Also no ETA has been logged for the issue being reported. I do feel for you since I now understand more the SEO issues it can cause. I myself will keep an eye out for the bug report and see if any progress is being made any info outside of this I will email you directly. Thanks. Issue being Experienced: Domains that are set to Go Daddy forwarding IPs may sometimes resolve to a url that has extra characters appended to the end of them. Example: domain1.com forwards to http://www.domain2.com/TLYEZ. However it should just forward to http://www.domain2.com. I think this answers what some Moz users may have been experiencing sporadically, especially this previous thread: https://moz.com/community/q/forwarded-vanity-domains-suddenly-resolving-to-404-with-appended-url-s-ending-in-random-5-characters. My question: Given everything stated above and what we know about the impact of redirect chains on SEO, how severe should I rate this? I told my Director that I would recommend we move away from GoDaddy (something I don't want to do, but feel we _**have **_to do), but she viewed it as just another technical SEO issue and one that didn't necessarily need to be prioritized over others related to the relaunch. How would you respond in my shoes? On a scale of 1 to 10 (10 being the biggest), how big of a technical SEO is this? Would you make it a priority? At the very least, I thought the Moz community would benefit from the GoDaddy confirmation of this issue and knowing about the lack of an ETA on a fix. Thanks!0 -
Getting SEO Juice back after Redirect
Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Too many 301 redirects?
Hey, My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic. I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content? For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site: 1099softwarepro.com 1099softwarepro.info 1099softwarepro.net 1099softwarepro.biz 1099softwareprofessionals.com 1099softwareprofessionals.info ...you get the point
Intermediate & Advanced SEO | | Stew2220 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0