Discussion: Ecommerce SEO - What would you recommend as high Impact tasks to start campaigns with?
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Calling all those with ecommerce SEO chops!
What are the high impact tasks that you would always start out your new campaigns with?
I've got this far in my thinking:
- Identifying query classes, identifying the intent of each query class and setting up ranking indices
- ensuring templated META page titles match the most valuable query syntax
- identify any issues with crawl budget that might prevent deep product page indexing
???
???
Hoping this can be one of those discussion threads that is so useful people bookmark it for future reference!
Many thanks!
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Yep when/if Google shut down search operators there are a lot of processes that will be FUBAR!
100% agree a full ecommerce related Technical Audit is a must as a starting point. WQe recently saw a spider trap issue that was preventing a high percentage of a clients product pages being crawled and indexed. Resolving was a major 'quick win'.
Thanks for weighing in Everett. Appreciate it!
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1 and 2 are part of my keyword research process, which delivers to the client in the form of a "keyword matrix," that matches each major page to a set of keywords. This helps to avoid overlaps and ensures we're targeting all of the major terms and topics.
Number 3 is part of a technical SEO audit but is just one task among a long list of them. The way I start my audits is to do a series of [site:domain.com *] commands and go wherever that takes me. (_My whole approach to SEO is screwed if/when Google deprecates those types of queries. Remember when we could see all of their links with _link:domain.com ?) Only then do I go down the checklist.
I suggest reviewing all of the checklist templates out there and using whichever one works for you, or even combine them to get the best of all of them.
Technical SEO Checklists for eCommerce
https://goo.gl/76jm1P
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