International Market
-
Hello Moz friends,
I am new to the tool and I was wondering if anybody has a best practice for international markets. I used to work with a different tool before and handling international markets has definitely been a challenge for it.
What is the best way to set up campaigns/ keyword lists? By country? By topic? How helpful is the keyword explorer and reporting for international markets?
I really appreciate your help.
-
Sorry Lisa, this got lost in my email box. You are looking for tips for how to set things up for an international site? Can you tell me more about your site and what you are looking to get out of your Moz account when it comes to international search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this approach of returning different content depending on IP beneficial for international SEO?
I've decided to use sub folders for my site, and from everything I've read online it seems I shouldn't change the page content depending on IP, yet I know of a successful well funded site that hires full time SEO staff that does just that, and I'm wondering whether they know something I don’t which is helping their SEO. From everything I've read online this is the format I think I should use: mysite.com/us/red-wigs mysite.com/gb/red-wigs mysite.com/red-wigs does not exist This is the format the other site is using: othersite.com/red-wigs (from US IP address) othersite.com/red-wigs (from UK IP address) othersite.com/gb/red-wigs The content on othersite.com/red-wigs is identical to othersite.com/gb/red-wigs when loading from a UK IP address, and a lot of URLs without /gb/ are being returned when searching google. The benefit I can think of that they are gaining is US pages which are being returned for UK based searches will return the correct content. Are their any other gains to this approach? I'm concerned that if I use this approach for different languages then the radically differing content of othersite.com/red-wigs depending on the location of the crawler might confuse google - also generally changing content depending on IP seems to be recommended against. Thanks
International SEO | | Mickooo0 -
International SEO
Okay, so I have read through the following link in respect to International SEO (https://moz.com/learn/seo/international-seo), and I believe that the way forward it a ccTLD. My thought was to have .com, .co.uk and .eu. Currently my site is .com, but receives most of its traffic from UK sources. I'm concerned that when I switch over to ccTLDs, the .co.uk in particular, that my UK traffic could dry up. Switching from .com to .co.uk and then using the .com to target the US market makes sense, but I would like to know others opinions on the potential dangers of doing this. Also, are ccTLDs kept on the same hosting or would they require individual hosting? The link doesn't cover this question.
International SEO | | moon-boots1 -
International SEO Sub folder Structure
Hi Could anyone offer some advice on the best way to structure sub folders on a website that we are launching worldwide. We are a UK based business and currently run a UK site on www.website.com and we are planning on launching into Europe using a sub folder structure. We will use /de, /fr, /es for the new countries that are coming on board but the question is should the UK site url be: www.website.com or www.website.com/uk As have an established web presence in the UK I'm thinking it should remain as www.wewbsite.com but are there any advantages / disadvantages to changing it to .com/uk Many Thanks
International SEO | | SmiffysUK0 -
URL structure of international hotel website
Hai all, Question about URL structure of international hotel website in Amsterdam: hotelcitadel.nl. Some information: - Target group are mainly english speaking guests from UK and US. Besides that guests from the Netherlands and some other countries. - Website in 6 languages. - No geo-targetting; just language targetting with hreflang annotations. Current situation: hotelcitadel.nl = dutch language version and hotelcitadel.nl/en = english language version We are thinking about changing this to: hotelcitadel.nl would become english version and hotelcitadel.nl/nl would become the dutch version. Reason: root domain hotelcitadel.nl has by far the most links,and making the root domain the english version could help the rankings in english speaking countries like UK and US. What do you think, would this be a wise idea? Regards, Maurice
International SEO | | mlehr0 -
International TLD Differentiation Concerns
Currently working on a project where the TLD of the parent company site is a .COM and the U.S. subsidiary is a .US. This is a first for me. What I do know. Both sites must be live Parent (.COM) targets essentially the entire international market US Subsidiary (.US) targets United States only Concerns are even with non-duplicate content will there be confusion there with the closely related domain, just a TLD change? Any suggestions are greatly, greatly appreciated!
International SEO | | dodgejd0 -
.co.uk domain for US market??
I have a client in the UK with a very successful .co.uk domain. He has also chosen to enter other markets by translating the website into different languages and acquiring the appropriate domains. So he has a .fr and a .de for example. He wants a larger presence in the US market. The question is - Does he acquire the .com and ensure all pages are very different to the UK variant ( a lot of work) or is it more appropriate to use the .co.uk domain and (for example) acquire more US links to the site in order to increase its universal/US appeal in the eyes of Google?
International SEO | | driansmith0 -
Multi Language / target market site
What is the best way to deal with multiple languages and multiple target markets? Is it better to use directories or sub-domains: English.domain.com Portuguese.domain.com Or Domain.com Domain.com/Portuguese Also should I use language meta tags to help the different language versions rank in different geographic areas e.g. Are there any examples of where this has been done well?
International SEO | | RodneyRiley0 -
International SEO: abcJP.com OR abcJapan.com
The ccTLD .jp is not available. What URL should I use instead? MybrandJP.com or MybrandJapan.com *Mybrand is a four-letter acronym
International SEO | | FXDD0
