Redirecting an Entire Site to a Page on Another Site?
-
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net.
My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge.
How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder?
I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it.
Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
-
That's pretty much what I figured. Dang!
-
If you shed most of your content and / or pages, you WILL lose most of the SEO authority.
301 redirects can transfer 'up to' 100% of SEO authority, from one place to another
They fall down in two situations:
-
Chaining redirects
-
Dissimilar content
Even if 301s go A-to-B, if the content is highly dissimilar, the SEO authority gets vented instead of transferring over. This is to put a stop to black-hat techniques, like buying up old authoritative domains and then 301-ing them all to one page for a giant SEO boost (it used to work, it kind of works now... but not well at all - and not for long)
If a machine can read all the content from Google's last 'active' cache of the old URLs, and then read the content and technical / brand facets of the new URL - and feel they are highly dissimilar (in machine terms, think Boolean string similarity) then... the 301 redirect loses much of its power
Google don't see you, as the owner of your own page's SEO authority. You didn't earn it, the pages did - with their great content. As such, if you're removing content from the web which Google likes, and putting an 'unknown quantity' in its place - that's risk for Google's rankings. Be very careful how you move...
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Temporarily redirecting a small website to a specific url of another website
Hi, I would like to redirect a small website that contains info about a specific project temporarily to a specific url about this project on my main website. Reason for this is that the small website doesn't contain accurate info anymore. We will adapt the content in the next few weeks and then remove the redirect again. Should I set up a 301 or a 302? Thanks
Intermediate & Advanced SEO | | Mat_C1 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
302 redirected URLs - login, account pages
We have a 302 redirection on some of our pages which involved login/account pages. So, some pages are 302 (temporarily) redirected to the login pages which is common especially in e-commerce sites (see screenshot). For SEO practices, what would be best to address this (if this an issue)? a. Block the login/account pages using robots.txt? b. Block the login/account pages using meta noindex? c. Leave them as is since it's a non-issue. d. Other recommendations, please specify in the answers.. Thanks! 2S9xn
Intermediate & Advanced SEO | | jayoliverwright0 -
Pages that did NOT 301 redirect to the new site
Hi, Is there a tool out there that can tell me what pages did NOT 301 redirect to the new sites? I need something rather than going into google.com and typing in site:oldsite.com to see if it's still indexed and if it's not 301 redirecting.. I'm not sure if screaming frog can do that. Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
To redirect or not to redirect, that is the question
I work for a software company that is redeveloping the website (same domain.) We have tons of content in the form of articles and documents for support, how to use the product better, case studies, and blog posts. I've downloaded a landing page report and many of these have low impressions and little or no clicks (some ranked high other very low.) Should I redirect all this content to the new site where some of it won't exist or forget about it because of the lack of juice? Is there a rule-of-thumb threshold for redirecting for content?
Intermediate & Advanced SEO | | Nobody15969167212220 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0 -
Multiple retail sites redirected to one
Recently our company has acquired several high ranking retail websites which sell only our brand of products. We are now considering consolidating all our online sales from these different retail sites to be direct to our main website. The question we have is how do we do this without negatively affecting SEO for these high ranking retail sites?
Intermediate & Advanced SEO | | DennyGan0