Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should search pages be indexed?
-
Hey guys,
I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them?
Appreciate any thoughts!
-
I would definitely not allow search engines to index those type of results pages. To be fair, they're unlikely to come across them as a bot wouldn't typically fill in a search box to search, but ey might follow a link from somewhere else. For products, I would definitely want to be using category (or similar) pages to define what the search engines saw.
-
Thanks Jahir, any particular reason?
-
Thanks Alex, I mean search bars on eCommerce sites. More specifically, a search bar that filters down to products.
For help centre searches, I can understand why having the search box indexed would be useful - just don't think it would be a good idea for specific product searches. But I've never made a pro-con list so was looking more for opinions

-
I prefer not to allow search result pages to be indexed.
-
Do you mean pages you initiate the search from, or the search results page? (I know these can be the same thing in some cases)
I would allow a page that you search from to be indexed, depending upon what it is used to search. Someone who has put a query into Google might find your search page useful in resolving their query.
I wouldn't allow search results pages to be indexed, for obvious reasons, even for specific searches links from other locations. You'd be better off creating category index pages or similar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Indexing without content
Hello. I have a problem of page indexing without content. I have website in 3 different languages and 2 of the pages are indexing just fine, but one language page (the most important one) is indexing without content. When searching using site: page comes up, but when searching unique keywords for which I should rank 100% nothing comes up. This page was indexing just fine and the problem arose couple of days ago after google update finished. Looking further, the problem is language related and every page in the given language that is newly indexed has this problem, while pages that were last crawled around one week ago are just fine. Has anyone ran into this type of problem?
Technical SEO | | AtuliSulava1 -
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
Escort directory page indexing issues
Re; escortdirectory-uk.com, escortdirectory-usa.com, escortdirectory-oz.com.au,
Technical SEO | | ZuricoDrexia
Hi, We are an escort directory with 10 years history. We have multiple locations within the following countries, UK, USA, AUS. Although many of our locations (towns and cities) index on page one of Google, just as many do not. Can anyone give us a clue as to why this may be?0 -
Staging & Development areas should be not indexable (i.e. no followed/no index in meta robots etc)
Hi I take it if theres a staging or development area on a subdomain for a site, who's content is hence usually duplicate then this should not be indexable i.e. (no-indexed & nofollowed in metarobots) ? In order to prevent dupe content probs as well as non project related people seeing work in progress or finding accidentally in search engine listings ? Also if theres no such info in meta robots is there any other way it may have been made non-indexable, or at least dupe content prob removed by canonicalising the page to the equivalent page on the live site ? In the case in question i am finding it listed in serps when i search for the staging/dev area url, so i presume this needs urgent attention ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
De-indexing millions of pages - would this work?
Hi all, We run an e-commerce site with a catalogue of around 5 million products. Unfortunately, we have let Googlebot crawl and index tens of millions of search URLs, the majority of which are very thin of content or duplicates of other URLs. In short: we are in deep. Our bloated Google-index is hampering our real content to rank; Googlebot does not bother crawling our real content (product pages specifically) and hammers the life out of our servers. Since having Googlebot crawl and de-index tens of millions of old URLs would probably take years (?), my plan is this: 301 redirect all old SERP URLs to a new SERP URL. If new URL should not be indexed, add meta robots noindex tag on new URL. When it is evident that Google has indexed most "high quality" new URLs, robots.txt disallow crawling of old SERP URLs. Then directory style remove all old SERP URLs in GWT URL Removal Tool This would be an example of an old URL:
Technical SEO | | TalkInThePark
www.site.com/cgi-bin/weirdapplicationname.cgi?word=bmw&what=1.2&how=2 This would be an example of a new URL:
www.site.com/search?q=bmw&category=cars&color=blue I have to specific questions: Would Google both de-index the old URL and not index the new URL after 301 redirecting the old URL to the new URL (which is noindexed) as described in point 2 above? What risks are associated with removing tens of millions of URLs directory style in GWT URL Removal Tool? I have done this before but then I removed "only" some useless 50 000 "add to cart"-URLs.Google says themselves that you should not remove duplicate/thin content this way and that using this tool tools this way "may cause problems for your site". And yes, these tens of millions of SERP URLs is a result of a faceted navigation/search function let loose all to long.
And no, we cannot wait for Googlebot to crawl all these millions of URLs in order to discover the 301. By then we would be out of business. Best regards,
TalkInThePark0 -
How to get Google to index another page
Hi, I will try to make my question clear, although it is a bit complex. For my site the most important keyword is "Insurance" or at least the danish variation of this. My problem is that Google are'nt indexing my frontpage on this, but are indexing a subpage - www.mydomain.dk/insurance instead of www.mydomain.dk. My link bulding will be to subpages and to my main domain, but i wont be able to get that many links to www.mydomain.dk/insurance. So im interested in making my frontpage the page that is my main page for the keyword insurance, but without just blowing the traffic im getting from the subpage at the moment. Is there any solutions to do this? Thanks in advance.
Technical SEO | | Petersen110